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Videos or livestreams - which type of content should you focus on for your YouTube channel?
(Hey guys, I’m jay Cartere from growonyoutube.com teaching you how to grow on YouTube and become
a better you. In this video I’m going to try and help you decide whether you should
be focusing your efforts on videos or livestreams on your YouTube channel.)
Both types of content have their pros and cons, and both videos and livestreams can
help you grow your YouTube channel. Ultimately the choice of which you focus on will depend
on the time you have and a few other factors but let’s go over a few pros and cons of
each type of content first.
Videos -
Pros
You can put out more content You can edit out your mistakes and polish
a video more than a livestream You can earn on your videos autonomously through
adsense - passive income You can gain subscribers and viewers autonomously
Your video can gain more views and rank highly over time
You can make your work schedule more flexible - through bulk creating and editing and video
scheduling
Cons Adsense isn’t great
You need to edit your videos The interaction with your viewers isn’t
the same as the live interaction
Livestreams
Pros
You can interact with your viewers live You don’t have to edit
You can get donations as well as play ads You can play a game you love for long stretches
of time
Cons You generally have to stream for at least
3 hours if you want to grow You can’t edit out any mistakes
You generally will not earn when you’re not live
You usually won’t gain many subscribers or views when you’re not live
Your schedule needs to be very rigid for you to grow
These pros and cons should give you an idea of which type of content you’d prefer to
focus on but let me share my opinion. I believe both videos and livestreams should be used
in together for healthy growth on YouTube. The process of being able to communicate with
your subscribers in a live forum is very valuable for building a community, however videos are
the best way for me to bring new subscribers in the first place.
The time-cost effectiveness of videos vs livestreams makes video content the more viable option.
I can create 5 new videos in the the 3 - 5 hours it takes to do a livestream that generates
growth. I believe that you should focus on creating videos as it’s easier to rank,
you can make passive income that grows over time and you can put out more content. Livestreams
should be used to augment those videos, to interact live with the fans you’ve already
generated through your videos.
Of course, if you prefer to do livestreams you can focus on that, I’m not saying that’s
wrong or that it’s impossible to grow on youtube through consistent livestreaming - you
can. It just seems better and more time efficient to transition to livestreaming after building
a solid community and fanbase through your videos.
I hope this video helped you out.
Check out the services I offer and my other free helpful posts/videos - as well as this
video in written format - (over on growonyoutube.com) if you want to make the most of your channel!
(Thanks for watching and liking and subscribing!)