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We are a very unique agency.
We only do pure one-to-one marketing.
I think it s the new generation of direct marketing.
It s not flat direct mail flat communication.
We create communication, emotional communication that really changes from one person to the other
with a lot of very innovative formats, finishing and ideas.
I want to share with you a few very interesting formats and campaigns that we created, in the past two years.
A very interesting campaign that I want to talk about is what I call an on live campaign.
It s a combination of online marketing with real life.
We created a campaign for a fashion brand for kids.
We wanted to take their existing customers in the real world
and we wanted to migrate them to the front page of the brand.
We created 15,000 catalogues of the new collection
that every mother could get in the store that she chooses
but her kids will basically star on the cover of the catalogue
and she will also write a personal message to them.
So, every mother during the first launch of the new collection
came to the stores and she got the catalogue with her kids.
This campaign is very special because it can only be created
using variable digital printing and Facebook.
A retailer wanted to create traffic to the stores before the World Cup football games.
They sent a mailer. The envelope was totally personal; to the parents and the kids.
Inside were the games, the days and the time of the games.
Inside, they got this piece a flat digitally printed paper, dye cut with a shape with lamination.
It creates a mini football.
Every part of the football is the brands that are on sale
with the names of the kids in the family and the mother and the father on the ball.
You can actually play with it and it doesn t break.
This is an application that really shows the power of finishing after digital printing.
This is our brochure.
The digital substrate created on the Indigo metallic paper, printed digitally,
was then combined with glitter and imitation of real precious stones and you can actually see the effect.
I work a lot with HP Indigo. We use a lot of their technology
and in the past two years, we are starting to expand worldwide
with the help of HP and we are trying to partner with printers around the world.
They can use the existing formats that we ve already created.