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To find the right keywords, the first thing we have to do is
think about the user behavior.
What would I look for if I wanted to buy my product?
After applying the logic, we use some tools that make our lives much easier.
To determine what keywords are the most wanted in our business
we can use Google Adwords.
It estimates the number of monthly searches of a term.
So we can know if a keyword is searched more than another one in our business.
Another useful tool is Google Trends
that gives us the search trends of a keyword in a given period of time.
For example, we know if word "ice cream" is searched more in summer or winter
And thus establish the seasonality of our business.
Another important point in keyword strategy
is to look at our competition.
It's necessary to know how our competitors are positioned,
and then decide whether we want to use these same keywords or others.
Once the selection of keywords is done
we start the SEO strategy
and the URL matching.