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\f0\b\fs24 \cf2 \cb3 BY JASMINE BAILEY \b0 \
Instagram\'92s announcement of a change in its terms of service did not go ignored\'97
the new policy would have allowed the photo-sharing site to sell user\'92s pictures for advertising,
without compensation. And after a recent {\field{\*\fldinst{HYPERLINK "http://www.appdata.com/apps/facebook/124024574287414-instagram"}}{\fldrslt
\cf4 \ul \ulc4 drop in user activity by 25 percent}}, the New York Post claims user\'92s
outrage is to blame.\ \
\ Instagram peaked at
\b 16.4 million \b0 active daily users the week it rolled
out its policy change, but fell to \b 12.4 million
\b0 Friday.\ \
\ Now, this data only looked at numbers of users
who\'92ve connected their Facebook accounts to Instagram. The findings come from company,
{\field{\*\fldinst{HYPERLINK "http://www.appdata.com/apps/facebook/124024574287414-instagram"}}{\fldrslt \cf4 \ul \ulc4 AppData,}} who told the {\field{\*\fldinst{HYPERLINK
"http://www.nypost.com/p/news/business/rage_against_Dh05rPifiXBIJRE1rCOyML"}}{\fldrslt \cf4 \ul \ulc4 New York Post,}}\
\b \'93[We are] pretty sure the decline in Instagram users was due to the terms of service
announcement.\'94 \b0 \
\pard\pardeftab720 {\field{\*\fldinst{HYPERLINK "http://www.cnbc.com/"}}{\fldrslt
\cf4 \ul \ulc4 But CNBC points out}}\'97 there are other factors to consider \'97 the terms
of service hiccup might not be to blame for the decline in usage.\
\pard\pardeftab720
\b \cf2 \'93The drop in Instagram daily users actually happens around Christmas time. That\'92s
when people are traveling, when they\'92re on vacation, when they\'92re not logging into
Facebook.\'94 \b0 \
Thanksgiving Day was the busiest day for Instagram yet and that\'92s why the drop in usage over
Christmas raised a few eyebrows. But there were similar trends in traffic all across
the web with sites like Skype, Pandora and Pinterest. {\field{\*\fldinst{HYPERLINK "http://mashable.com/2012/12/28/instagram-users-risk/"}}{\fldrslt
\cf4 \ul \ulc4 And a writer for Mashable notes}}\'97\ \
\b \'93The number of people who used Instagram in the last
\i month \i0 actually rose... from 42.5 million to
44 million.\'94 \b0 \
They also note that...\
\ \
\b \'93Instagram's potential health problem, then, has nothing to do with statistics and
everything to do with perception. The Terms of Service story went viral, but the apology
didn't. The danger is that Instagram has been indelibly defined in the public mind by this
story, and is on its way to becoming a butt of late-night jokes...\'94
\b \'93{\field{\*\fldinst{HYPERLINK "http://blogs.wsj.com/digits/2012/12/28/hold-it-instagrams-users-drop-but-terms-of-service-mishap-may-not-be-to-blame/"}}{\fldrslt \cf4 \ul \ulc4 According to The Wall Street
Journal}}\'97 Facebook\'92s stock also is down more than 2% [as of Saturday], which
could be a result of those reports\'97 any weakness in an app that Facebook paid $1 billion
for at the time wouldn\'92t be well-received by the market.\'94
\b0 \ \
\ Instagram declined to comment or provide any
data of its own in relation to the new findings but {\field{\*\fldinst{HYPERLINK "http://www.nypost.com/p/news/business/rage_against_Dh05rPifiXBIJRE1rCOyML"}}{\fldrslt
\cf4 \ul \ulc4 according to the New York Post,}} it is still the second-most popular app.}