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Welcome back to business start-ups! The title of module five is
What is the value of your business concept?
In this module, you'll create a compelling value proposition for your
business.
This value proposition is the first part of your business plan.
It states what value you're trying to deliver,
and what value your customers will receive.
Ben Graham, the famous economist and investor, said it best:
"Price is what you pay, value is what you get."
Your value proposition will tell customers why they should buy your
product or service.
In the coming weeks you'll build an action plan designed to deliver on that promise.
Now let's get to work!