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Are you going to Vegas? I am. I'm going to Las Vegas on October 4 and 5 for the WhatCounts
Email Summit, and I hope you'll join me. We're going to spend two days in Las Vegas at the
Palms Casino and Resort, talking about email marketing and how to change your game. You'll
hear about how to grow your lists to massive sizes from email marketing experts at Fortune
500 companies, turn subscribers into valuable customers, develop an understanding of true
lifecycle email marketing, and much more.
I'll be speaking about content marketing using email, which has been one of the cornerstones
of my digital marketing strategy for years. I'll be sharing tips, ideas, frameworks, and
strategies, and more. I'll even show you a couple of neat analytics tricks that will
help reinforce the power of your content marketing efforts to your shareholders and executives.
I hope to see you in Las Vegas this October. Visit www.WhatCounts.com/emailsummit to register
today. The summit is only $299 and frankly, if you're any good at blackjack, you'll make
that back in about 15 minutes with a halfway decent lucky streak.
Finally, in the true tradition of knowing WhatCounts, here's a list of casino games
and their house edges. The higher the house edge, the worse it is for you as a player.
WhatCounts will help you with email ROI, and hopefully this brief list will help you with
your Vegas ROI.
See you in Vegas. Stay away from those Keno games.