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This week on Video Marketing Monday, we are talking about the future of advertising; how
it effects you and how it effects YouTube, stay tuned. Now in today's advertising landscape,
it's no secret that consumers have really short attention spans, they have extremely
high expectations, and they will not, I repeat they will not put up with interruptions. So
what does this mean for advertisers, business owners, entrepreneurs? Well we are going to
see a shift, in the traditional advertising budget from, the media buy, that is spots
and dots, that's TV ads radio ads, even PPC campaigns, and we are going to see that shift
into more production. The reason being, us as consumers, we have more power. Through
the access of social media we have the opportunity to share content that we value. So companies
have the responsibility to create content that we value so we do share it. Product placement
is an example of companies trying to adapt to this new advertising landscape. By subtly
integrating their product, service or idea into TV shows, movies, even some YouTube channels,
they're able to engage rather than interrupt the audience. They are no longer part of the
white noise that commercials use to be. But a perfect example of a company truly trying
to adapt to the future of advertising, is Chipotle. They recently have created this
web series, farmed and dangerous and it is a story of a PR agency that is trying to protect
this huge corporation, this big cattle company from a video that has leaked online. A video
of a cow exploding because what they are feeding that cow. Far from the most intelligent animals,
but *** is one cow that can be said really uses her head. Basically, what Chipotle has
done, is they have attached their values, responsible agriculture, responsible farming,
animal rights, even their outlook on fresh produce to this entertaining web series. So
as the audience continues to watch this web series, they are going to realize that Chipotle
has these values, so shouldn't I be eating at Chipotle more often? At the end of the
day, the companies that really adapt to this new advertising landscape, by engaging rather
than interrupting the audience, through programming, through Product Placement, even through having
their own web series, those are going to be the companies that succeed. One resource The
Studio Firm uses to prepare for the future of advertising is the book Contagious by Jonah
Berger. The reason we use it is because we truly believe in the principals and the values
he teaches throughout the book. Now I know that I have talked about it before, but total
disclaimer, I am not being paid to tell you this, we truly believe in it. Every Studio
Firm employee is required to read the book because we believe in it that much. Now if
you found this video interesting, entertaining, you like my haircut, you think I look like
James Franco and you like James Franco, please give it a thumbs up, you can also subscribe
to our channel. If you know somebody, that can benefit from this video, please share
it with them. Don't be selfish, don't be a hoarder, don't hoard, people don't like hoarders,
it's gross, it's disgusting, there is a whole TV show dedicated to it, just don't do it.
Don't be a hoarder, don't hoard this video, share it with your friends. I look forward
to seeing you guys next week. Hoarding is a serious problem, and we don't want to make
light of it, so just click that subscribe button and you will be supporting a company
that is against hoarding. Alright? Shouldn't I be eating at Chipotle more often? It's really
a brilliant campaign. I wonder if, James Franco loves Chipotle? Probably? Who doesn't love
Chipotle seriously. If you don't, I don't even want you to watch this video.