Tip:
Highlight text to annotate it
X
DIFFERENCES BETWEEN THE TWO
CAMPAIGNS.
I AM A SENIOR IN ELECTRICAL
HOW HAS SOCIAL MEDIA CHANGED
YOUR LINE OF WORK?
SIGNIFICANTLY.
THE CHANGE BETWEEN 2008 AND 2012
ONE OF THE MOST
THE INTERNET HAS HAD A PRETTY
SIGNIFICANT IMPACT OVER A NUMBER
SOCIAL NETWORKING HAS BEEN ONE
OF THE MOST SIGNIFICANT CHANGES.
TWITTER IS NOT A PRIMARY NEWS
SOURCE FOR ANYBODY TO COVERS
POLITICS.
TWITTER DID NOT EXIST FOUR YEARS
AGO FOR ALL PRACTICAL PURPOSES.
THIS BOOK IS IMPORTANT.
THE OBAMA CAMPAIGN CREATED THEIR
OWN VERSION OF FACEBOOK IN 2008.
THEY HAD THE HELP OF SOME OF THE
NOW, IT IS THE WAY THE CAMPAIGNS
THINK ABOUT ORGANIZING, CREATING
NETWORKS, CREATING COMMUNITIES.
THOSE TWO FACTS ALONE HAVE
SIGNIFICANTLY ALTERED THE WAY WE
APPROACH WHAT WE ARE DOING.
A REAL TIME EXAMPLE WOULD BE
WHEN THE CANDIDATES ARE HAVING A
DEBATE.
THERE USED TO BE A SPIN ROOM
WHEN, AT THE END OF THE DEBATE,
THE CANDIDATE'S HANDLERS COME IN
AND TELL YOU THEIR CANDIDATES
DID BEST.
IT IS A RITUALIZED PROCESS AND
WE ALL GO THROUGH IT.
IT.
BECAUSE OF TWITTER, CAMPAIGNS
CAN SEE INSTANTLY AS PEOPLE ARE
WATCHING THE DEBATE, WHETHER
REPORTERS OR ORDINARY FOLKS,
THEY COULD BE CREATING THE
CONVENTIONAL WISDOM OF WHAT IS
HAPPENING IN THAT DEBATE.
BY THE TIME IT IS OVER, THE SPIN
ROOM IS IRRELEVANT.
THEY CAN ALREADY KNOW WHAT WERE
THE HIGHLIGHTS OF THE DEBATE AND
WHO MADE A MISTAKE AND WHO DID
HAPPENING IN REAL TIME.
CAMPAIGNS MONITOR IT CLOSELY TO
COME TO THE CONCLUSION OF, WE
HAVE A PROBLEM ON OUR HANDS, OR
WE HAVE HAD A GOOD NIGHT OR
SOMETHING IN BETWEEN.
THAN IT USED TO BE.