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Baldi: The Craftsmanship of the 21st Century enhanced with ThinkDesign
The Baldi Firm: Craftsmanship, Luxury, Made in Italy.
Customers who want Baldi, look for the ultimate in luxury and the highest expression of the Florentine craftsmanship
Leonardo Boni - Production and R&D Manager of Baldi Home Jewels.
My name is Leonardo Boni, I'm responsible of the Production and Development of the family business Baldi SRL.
We produce luxury furnishing complements for the most beautiful houses in the world
We use together, with the same skill of the Florentine craftsmen of the Middle Ages
three very noble materials, namely brass, crystal and semi precious stones.
All materials that, we can proudly say, are produced in Florence.
Customers who wants Baldi, look for the utmost of luxury and the highest
expression of the Florentine art and craftsmanship that can still be found today.
The Baldi Firm: Global Expansion
We are the craftsmen of the 21st century
Baldi can be defined today, in 2012, a modern firm
even if it is still a completely artisan firm.
We like to define us the craftsmen of the 21st century.
In the last years we have made greatprogress both in terms of
production and trade by undertaking a very difficult task for
us, that is the opening of single-brand stores and the
distribution of the Baldi brand directly at retail.
We made this choice 10 years ago by opening the first store within Harrods.
This step brought us very big results, and today we boast the
opening of 15 Baldi single-brand stores throughout the world.
The main markets in which we are present today are the Middle East, Russia
and Asia, particularly China where we already have 7 points of sales.
The Baldi Firm challenge: Technology for craftsmanship
The management of the artisanal production implied, for each product line, a lot of problems that accumulated and were never completely solved. This was no longer sustainable with the growth of the firm in the last years.
With the artisan management, our strength, however, we had accumulated many problems for
each product that were never solved, once forever,
but had to be solved, day by day, by our craftsmen.
Unfortunately this situation, given the growth of the firm, was no
longer sustainable, because if you have a problem on a product, when you
produce 10 products in a year you have 10 problems, but when you
produce 1000 products in a year you have 1000 problems to face daily.
ThinkDesign: The Solution
Thanks to ThinkDesign, now we have a much more precise and scientific
approach to handle all the processes that once could only be hypothesized.
To become craftsmen in the 21st century we had to equip
ourselves with software and modern technologies.
The main choice has been ThinkDesign because it is essential that the
whole process and also the product are analyzed in a technical office
and ThinkDesign is the only software that has allowed us
to manage with an artisan approach even the 3D design.
Thanks to ThinkDesign, today we can have a much more precise and scientific approach
to manage all the processes that once could only be hypothesized. Therefore we are
even still able to create customizations, which is very important for us, and even to
integrate and implement them with what the modern 2D and 3D technology offers today.
Red Design Lab: The Innovative Laboratory between University and Enterprise
Red Design Lab was founded in 2012 with the aim of
bringing the academic world near the world of work.
Red Design Lab was born in 2012, with the aim to
bring the academic world near the world of work.
The collaboration with Elisabetta Cianfanelli and her team of tutors
comes from this need. This collaboration allowed us to develop
a training plan to prepare a group of students to work, which seldom happens at
academic level and which we consider a critical point for the future of all students.
Here we are in the laboratory of Red Design Lab, that
is trying to create an archive of the Baldi firm.
The firm has established for first this University-Enterprise
laboratory in collaboration with the University of Florence.
It's the first iniziative of this type in Italy.
In fact the Firm has accepted in-house 5 students of the
University of Design for building a digital archive
to implement both the product and the logistics and
the time-to-market of the Baldi firm worldwide.
Elisabetta Cianfannelli - Professor of Industrial Design at the University of Florence
We have understood that the key element inside an artisan firm is the archive.
Therefore we have considered the archive as the strategic
element of the new artisan firm of the 21st century.
The archive in fact contains and maintains all the knowledge of every artisan company.
We will teach these students to manage these new
technologies and understand the new processes.
They will be ready to promote this knowledge when they
will be part of our firm or of other work realities.
This experience will accompany them forever.