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I WANT TO SELL THIS APARTMENT.
THE TIME HAS COME TO LIVE IN FLORIDA.
(Vickey) GIVEN IVAN'S TIMEFRAME TO SELL THIS PROPERTY,
I'VE DECIDED TO TAP INTO SOME OF CORE'S TALENT.
COME ON IN AND TAKE A LOOK,
BECAUSE I THINK THE SPACE IS AMAZING.
I'M HOPING THAT THESE FOUR AGENTS
WILL COME UP WITH SOME FRESH NEW MARKETING IDEAS
THAT WILL HELP ME GET THIS PROPERTY SOLD.
(Michele) WHAT DO YOU THINK WE CAN DO
TO MAKE THIS ROOM LOOK BETTER AND BIGGER?
THIS IS GONNA BE JOHN AND ISABEL'S
FIRST EXCLUSIVE LISTING TOGETHER,
SO I'LL BE LOOKING OVER THEIR SHOULDERS.
WE'RE GONNA WANT TO REARRANGE THE FURNITURE,
SO WE CAN REALLY DRAW PEOPLE TO THE AMAZING VIEWS.
THEY ARE GONNA BE ABLE TO SELL THIS APARTMENT
'CAUSE THEY WANT TO SHOW ME THAT THEIR FIRST TIME OUT,
THEY'RE GONNA BE SUCCESSFUL.
♪♪♪
Closed Captions provided by Scripps Networks, LLC.
Captioned by Closed Captioning Services, Inc.
ARE YOU GONNA MISS NEW YORK?
NOT REALLY. I'VE HAD IT.
ANOTHER STEP IN A LONG CAREER.
(Vickey) TODAY, I'M MEETING WITH IVAN SCHNEIDER.
HE'S GONNA GIVE ME THE EXCLUSIVE
TO SELL HIS PENTHOUSE APARTMENT.
I REALLY APPRECIATE YOU GIVING ME THE OPPORTUNITY
IN ALLOWING ME TO GET IT SOLD,
VERY, VERY SERIOUS,
BUT I MUST TELL YOU, THAT I WANT THE APARTMENT SOLD
WITH A 6-MONTH AGREEMENT.
I DON'T EXPECT TO WAIT SIX MONTHS.
I HOPE THAT IT'S SOLD WELL BEFORE.
(Ivan) I BOUGHT A HOUSE IN FLORIDA.
THAT HOUSE REQUIRES THE ART THAT I HAVE HERE,
SO REALLY THE ART IS DIRECTING
THAT I SELL AS QUICKLY AS POSSIBLE,
SO I CAN PUT IT UP IN FLORIDA.
WE DON'T JUST SIT AND WAIT FOR THE PHONE TO RING.
CORE MARKETING GROUP IS ALL ABOUT MARKETING,
AND THE AGENTS AT CORE,
WE PRIDE OURSELF ON WORKING TOGETHER.
WE'RE GONNA COME UP WITH SOMETHING
I CAN PROMISE YOU WILL BE DYNAMIC AND EFFECTIVE.
I WANT TO SELL THIS APARTMENT.
THE TIME HAS COME TO LIVE IN FLORIDA.
NOW I HAVE TO REALLY PUT IT TO WORK AND QUICKLY,
SO I'M GONNA GO BACK TO THE OFFICE,
I'M GONNA TALK TO THE AGENTS,
BUT I NEED TO GET THEM TO THE APARTMENT.
THEY HAVE TO SEE WHAT I'M SELLING
AND GET THEM WORK WITH THEIR CREATIVITY,
IT'S YOURS NOW.
RUN WITH IT.
THIS IS A PART OF YOUR ONGOING EDUCATION,
AND I KNOW YOU'VE NOT BEEN TO THE FINANCIAL DISTRICT YET.
(Michele) I'M AT OUR NEW EXCLUSIVE AT 88 GREENWICH STREET
WITH MY TWO YOUNGEST BROKERS.
INCREDIBLE.
THE OTHER 2-BEDROOMS IN THE BUILDING,
WE'LL HAVE TO CHECK,
BUT I DON'T THINK THEY HAVE VIEWS AS GOOD AS THIS.
JOHN AND ISABEL BOTH STARTED AS INTERNS AT OUR COMPANY.
ISABEL STARTED AT AGE 15.
SHE'S ACTUALLY HAD HER BROKER'S LICENSE FOR SEVERAL YEARS.
JOHN STARTED WITH US THIS SUMMER
AND GOT HIS LICENSE ALSO AND DECIDED TO STAY ON
WITH US FOR A YEAR BEFORE HE GOES TO HARVARD.
(Michele) WHAT DO YOU THINK ABOUT THIS ROOM?
IT'S BIG, A LOT OF ENTERTAINING SPACE
AND ROOM FOR A DINING ROOM TABLE.
♪♪♪
WHAT ABOUT THE KITCHEN?
MOST OF THE UNITS DO NOT HAVE A WINDOWED KITCHEN,
AND THIS UNIT'S SPECIAL
BECAUSE OF THE GREAT WINDOW IN THE KITCHEN
AND A VIEW OF THE WATER.
SO NOW LET'S LOOK AT THE BEDROOM
AND TAKE A LOOK AT THE BATHROOM.
I LOVE A RAIN SHOWER AND MARBLE FLOOR TO CEILING.
YEAH, IT'S GREAT, ISN'T IT?
THE CEILINGS ARE GREAT IN HERE.
IT MAKES THE WHOLE ROOM FEEL BIGGER.
SO WHY DON'T WE GO SIT DOWN, AND WE CAN RECAP?
I THINK IT'S A BIT OF A RISK MAKING JOHN AND ISABEL
THE LEAD BROKERS ON THIS LISTING,
BUT YOU DON'T LEARN BY WATCHING, YOU LEARN BY DOING.
THIS IS GONNA BE YOUR FIRST LISTING,
AND I THINK BECAUSE IT IS A YOUNG AREA,
AND I THINK WE'RE GONNA BE SHOWING IT
TO A LOT OF YOUNG PEOPLE,
I THINK THAT THEY'LL LIKE WORKING WITH YOUNG BROKERS.
I WILL ALWAYS BE THERE IN THE BACKGROUND,
ALTHOUGH I DON'T THINK THE TWO OF YOU ARE GONNA NEED ME.
I THINK YOU'RE GONNA BE GREAT ON YOUR OWN.
SO YOU EXCITED ABOUT YOUR FIRST LISTING?
YEAH, DEFINITELY.
(Vickey) COME ON IN AND TAKE A LOOK
BECAUSE I THINK THE SPACE IS AMAZING.
(Vickey) SO I'M HERE AT 11 FIFTH AVENUE
WITH FOUR OF CORE'S YOUNG TALENTED AGENTS.
YEAH, VIEW'S INCREDIBLE.
♪♪♪
(man) YOU'RE 20 FLOORS UP. YOU'RE IN THE WEST VILLAGE.
IT'S UNUSUAL TO GET A TERRACE OF THIS SIZE
THAT WRAPS AROUND ANYWHERE.
I BET THE SUNSETS MUST BE SPECTACULAR.
I WAS HERE WITH THE OWNER, AND IT WAS AT THAT MOMENT.
THE SUNSET-- BREATHTAKING.
THE REASON I'VE INVITED THESE FOUR AGENTS
TO MY PROPERTY IS I'M HOPING THAT THEY WILL COME UP
WITH SOME FRESH NEW MARKETING IDEAS
THAT WILL HELP ME GET THIS PROPERTY SOLD.
IT'S A BEAUTIFUL EXTENSION OF THE LIVING SPACE.
REALLY INCREDIBLE.
(woman) WE'RE VERY EXCITED TO BE HERE ON BEHALF OF VICKEY
TO HELP HER WITH MARKETING IDEAS.
VICKEY ALWAYS HAS SUCH WONDERFUL LISTINGS,
AND WE'RE REALLY EXCITED TO HELP HER WORK ON ONE OF THEM.
LET ME SHOW YOU THE DINING ROOM.
(woman) THIS WOULD BE GREAT FOR A BROKERS' OPEN HOUSE.
THAT'S A PROBLEM.
I HAVE TO RESPECT THE BYLAWS OF THE BUILDING,
AND THEY JUST DON'T PERMIT BROKER OPEN HOUSES,
NO PUBLIC OPEN HOUSES.
SO WE'RE GONNA NEED TO BE CREATIVE.
(Vickey) IN ORDER FOR ME TO SELL THIS PROPERTY QUICKLY,
I'M GOING TO CREATE TWO TEAMS.
EACH TEAM WILL COME UP WITH THEIR MARKETING STRATEGY.
THEY'RE GONNA PRESENT IT AT A BIG EVENT.
WE'RE GONNA SELECT THE WINNER FOR THE BEST IDEA.
YOU CAN COME TO ME, BOUNCE IDEAS OFF OF ME.
I'LL THROW IDEAS YOUR WAY, AND AS AN INCENTIVE,
THE WINNING TEAM WILL GET A $5,000
GREAT.
GAME ON.
(Vickey) I NORMALLY WOULDN'T HAVE AN EVENT LIKE THIS,
BUT GIVEN IVAN'S TIME FRAME IN GETTING THIS PROPERTY SOLD,
I'VE DECIDED TO TAP INTO SOME OF CORE'S TALENT,
AND HOPEFULLY THAT'S GONNA HELP ME GET THIS PROPERTY SOLD.
I THINK YOU'RE TALENTED, AND I THINK TOGETHER,
THANKS, VICKEY.
COMPETITION.
(Tony) WE LOOKED AT A LOT
OF DIFFERENT ARCHITECTS' WEB SITES,
AND YOU HAVE REALLY GREAT CLEAN MODERNIST DESIGN.
AND THIS IS A MODERNIST APARTMENT.
(Vickey) SO I'M HERE WITH JENNIE AND TONY
AT LUCA ANDRISANI'S OFFICE FOR A CREATIVE MEETING.
IVAN IS A VERY IMPORTANT CLIENT TO ME,
SO I REALLY NEED TO OVERSEE
WHAT BOTH OF THESE TWO TEAMS ARE DOING.
WE THOUGHT WITH YOUR TECHNOLOGY,
YOU CAN CREATE 3-D RENDERINGS
TO REALLY TRANSLATE OUR VISION.
THAT HAS BEEN REALLY SUCCESSFUL,
'CAUSE THE CLIENT CAN REALLY GET INTO THE SPACE
(Tony) WE HAD A VISION WHEN WE WALKED INTO THE APARTMENT.
WE THOUGHT THE VIEWS
AND THE WEST WALL ARE ABSOLUTELY SPECTACULAR,
AND THEY'RE INTERRUPTED CURRENTLY,
AND WE WANT TO SORT OF HELP BUYERS
WE COULD TAKE DOWN THAT WALL
RIGHT.
SO THAT YOU COULD CLAIM ALL THE WEST VIEWS.
IT CONCERNS ME A BIT THAT THE MARKETING PLAN
IS GONNA BE A GUT RENOVATION.
IT COULD PERHAPS COMPLETELY TURN A POTENTIAL BUYER OFF.
YOU CAN CHOSE WHEN YOU GIVE IT TO A BUYER
IF YOU FEEL THEY START TO GO THAT RENOVATION CONVERSATION.
(Vickey) I HAVE A FEW CONCERNS
WITH THE DIRECTION OF THE STRATEGY,
BUT I TRUST TONY AND JENNIE,
SO LET'S SEE WHAT THEY END UP COMING UP WITH.
WELL, I LIKE THE FORWARD THINKING,
GREAT.
(Michele) YOU BOTH HAVE A VERY GOOD EYE.
I WANT YOU TO TELL ME, WHAT DO YOU THINK
WE CAN DO TO MAKE THIS ROOM LOOK BETTER AND BIGGER?
TODAY, I'M BACK AT 88 GREENWICH WITH JOHN AND ISABEL,
AND I'M GONNA HELP THEM LEARN
HOW TO PHOTOGRAPH AN APARTMENT TO ITS BEST ADVANTAGE.
THINK WE'RE GONNA WANT TO REARRANGE THE FURNITURE
SO WE CAN REALLY DRAW PEOPLE TO THE AMAZING VIEWS.
WE'D WANT TO MOVE THE COUCH UNDER THE WINDOW.
(Michele) I REALLY WANT JOHN AND ISABEL TO DO WELL.
BECAUSE THESE CLIENTS ARE SO IMPORTANT
TO GUMLEY HAFT KLEIER, AS ARE ALL OUR CLIENTS,
BUT IN THIS CASE, THEY HAVE SEEN ANOTHER PROPERTY
THEY WANT TO BUY,
AND THEY'RE NOT GONNA MAKE A MOVE UNTIL WE SELL THIS.
OKAY, NOW THAT WE'VE REARRANGED THE ROOM,
YOU NEED TO LOOK THROUGH THE LENS OF THE CAMERA.
TAKE A LOOK THROUGH THERE.
I THINK IT NEEDS, LIKE, A POP OF COLOR OR SOMETHING.
DO WE HAVE ANYTHING AROUND HERE WE COULD USE?
RIGHT HERE, WE CAN PUT THESE PLANTS IN.
(Isabel) IT WAS REALLY HELPFUL HAVING MICHELE WITH JOHN AND I
TODAY WHILE WE WERE TAKING PICTURES.
WE LEARNED A LOT ABOUT HOW TO REALLY MARKET A PROPERTY.
FIRST OF ALL, WINDOWS-- ALWAYS CLEAN,
'CAUSE THAT'S REALLY IMPORTANT BEFORE YOU TAKE YOUR PICTURES.
SECOND OF ALL-- DECLUTTER.
THEN WE HAVE TO DECIDE WHAT ROOMS WE'RE GONNA TAKE.
THE LIVING ROOM IS THE MOST IMPORTANT ROOM IN THE APARTMENT.
YOU TAKE THE MASTER BEDROOM ALWAYS.
WE TAKE THE KITCHEN IF IT'S NICE.
(Michele) THE NEXT STEPS FOR JOHN AND ISABEL
ARE FOR THEM TO GO BACK AND REALLY WRITE
A VERY GOOD BROCHURE.
THEY NEED TO BE ABLE TO FUNCTION INDEPENDENTLY
WHILE I LOOK OVER THEIR SHOULDER,
BUT I DON'T WANT TO BE DOING IT FOR THEM.
SO I THINK WE'RE READY TO GO. WE'RE GONNA SELL THIS.
SO OUR WHOLE IDEA, OUR WHOLE CONCEPT,
CENTERS AROUND THE VIEWS OF THE APARTMENT,
'CAUSE THAT'S THE GREATEST ATTRIBUTE.
I THINK ACTUALLY THE APARTMENT IS ALL ABOUT THE VIEW.
(Vickey) SO I'M HERE AT GRIFFOU RESTAURANT
FOR A BRAINSTORMING SESSION WITH DAVID AND IVANA
TO HEAR WHERE THEY'RE AT WITH THEIR MARKETING STRATEGY.
AND SO WHAT WE'VE DONE IS WE'VE SHOT A TIME-LAPSE VIDEO
OF THE VIEW FACING WEST, OF THE SUN SETTING
AND THE CITY COMING TO LIFE.
IS THERE ANY WAY TO INCORPORATE
THAT TIME-LAPSE, LIKE, INTO A RENDERING?
WHEN WE GENERATE RENDERINGS,
THEN WE NEED BACKGROUND MATERIALS TO MAKE IT REALISTIC.
WITHOUT GIVING AWAY WHAT THE OTHER TEAM IS DOING,
IT CANNOT BE ABOUT RENDERINGS.
ABSOLUTELY.
I THINK THE RENDERINGS WILL BE MODEST
IN TERMS OF THE ARCHITECTURAL FEATURES.
THE ARCHITECTURE SHOULD JUST SUPPORT THAT.
SO YOU'RE GONNA COMPLEMENT WHAT THEY'RE FOCUSING ON
ABSOLUTELY.
WHAT WE WANTED TO DO WITH THE TIME-LAPSE
IS WE'RE ACTUALLY CREATE A FLIP BOOK
THAT PEOPLE CAN ACTUALLY PLAY WITH
AND EXPERIENCE THE SUN SETTING AND THE CITY COMING TO LIFE.
WE CAN'T HAVE OPEN HOUSES, AND WE CAN'T HAVE PUBLIC EVENTS
AT THE SPACE, SO WE'RE GIVING PEOPLE AN EXPERIENCE
OF THE APARTMENT, BUT WE'RE DOING IT OFF-SITE.
(Vickey) THEIR PROPOSAL IS VERY INTERESTING AND VERY DIFFERENT.
I CAN'T WAIT TO SEE THE END RESULT WHERE THEY GO WITH THIS.
IT COULD BE A WINNER.
(Isabel) I'M WITH JOHN LISS AT OUR OPEN HOUSE
AT 88 GREENWICH STREET.
I'M EXCITED TO GET PEOPLE IN HERE AND SEE WHAT WE HAVE.
IT'S JUST ABOUT TIME.
I THINK WE'RE ALL SET.
WE SHOULD JUST MAKE SURE THE BUILDING KNOWS
(Michele) I THINK JOHN AND ISABEL ARE GONNA BE ABLE
TO SELL THIS APARTMENT.
IF ANYBODY CAN DO IT, THEY CAN DO IT.
THEY HAVE THE ENERGY, THEY HAVE THE ENTHUSIASM,
AND THEY CERTAINLY HAVE THE MOTIVATION
'CAUSE THEY WANT TO SHOW ME THAT THEIR FIRST TIME OUT,
THEY'RE GONNA BE SUCCESSFUL.
HERE'S A GREAT ROOM, OBVIOUSLY, WITH SOUTHERN EXPOSURE.
SOME SHOW SHEETS FOR YOU.
SO THIS WAY, YOU'RE LOOKING EAST.
AND YOU SEE THE TRINITY CHURCH, HUGE NEW YORK LANDMARK.
SO, AGAIN, TONS OF SPACE,
AND IT'S RIGHT NEXT TO THE SECOND BATH.
(Isabel) I FELT REALLY COMFORTABLE GIVING TOURS TODAY
BECAUSE NOW THAT WE'VE DONE THE MARKETING MATERIAL,
I THINK I REALLY KNEW EACH AND EVERY CREVICE
IT WAS SO NICE TO MEET YOU.
BYE.
WHAT ARE WE GONNA DO WITH ALL THIS FOOD?
(Michele) USUALLY OUR SUNDAY MORNING OPEN HOUSES
ARE WILDLY SUCCESSFUL.
HOWEVER, IN RETROSPECT,
I THINK THE FINANCIAL DISTRICT IS THE WRONG PLACE
FOR SUNDAY MORNINGS, BUT THIS IS A LESSON
THAT JOHN AND ISABEL WILL TAKE TO HEART
AND USE FOR THE REST OF THEIR CAREER.
(man) I THINK THIS KIND OF A PLATFORM FOR US
TO PRESENT NEW IDEAS
AND NEW INNOVATIONS IS FANTASTIC.
I WANT TO THANK VICKEY FOR SPEARHEADING THIS.
(Vickey) I'M HERE AT NEW YORK CITY LOFT KITCHEN,
AND WE'RE HAVING OUR MARKETING COMPETITION EVENT
FOR 11 FIFTH AVENUE.
SO LET'S START WITH TEAM NUMBER 1--
TONY SARGENT AND JENNIE MA.
ONE OF THE CHALLENGES I HAVE WITH MY LISTING
IS YOU'RE NOT PERMITTED TO HAVE OPEN HOUSES,
SO MY IDEA WAS HAVE THIS BIG EVENT
WHERE WE INVITE POTENTIAL BUYERS AND AGENTS,
AND HOPEFULLY THEY'LL SEE THESE CREATIVE IDEAS
AND IT WILL SPARK INTEREST SO I CAN GET THIS PROPERTY SOLD.
LOWER FIFTH, IT IS, SINCE THE BEGINNING OF TIME,
WHERE THE MOST AFFLUENT
AND PROMINENT FAMILIES OF NEW YORK HAVE LIVED.
WHAT WAS REALLY COOL IS THEY COVERED THE HISTORY
OF THE NEIGHBORHOOD AND THE BUILDING,
AND I DIDN'T KNOW THAT FIFTH AVENUE
WAS THE WIDEST AVENUE IN THE WORLD AT TIME.
THAT'S INTERESTING.
AND I LOVE THE FACT THAT THEY FEATURED THE BUILDING
AND TOOK A PHOTOGRAPH OF WHAT THE BREVOORT LOOKED LIKE.
(Vickey) TONY AND JENNIE DECIDED TO FOCUS
ON THE PAST, PRESENT, AND FUTURE
OF THE BUILDING IN THEIR MARKETING PLAN.
BUYERS OF THIS TYPE OF PROPERTY, THEY'RE GOING TO BE AFFLUENT,
SOPHISTICATED, AND THEY'RE PROBABLY GONNA COME
WITH THEIR ARCHITECTS IN TOW.
AND SO WE'VE CREATED A VISION OF WHAT THIS PROPERTY COULD BE.
WE GOT 3-D RENDERINGS AND 3-D GLASSES.
I DID NOT GET THE 3-D GLASSES THING.
YOU KNOW WHAT? WE'LL SEE HOW IT WORKS.
OKAY.
YEAH, LET'S LOOK AT TEAM TWO.
WE CAME UP WITH A MULTIMEDIA MARKETING CAMPAIGN.
(David) WE SHOT A TIME-LAPSE VIDEO
OF THE SUN SETTING AND THE CITY COMING TO LIFE
TO GIVE PEOPLE A REMOTE EXPERIENCE OF WHAT IT'S LIKE
TO ACTUALLY LIVE IN THAT APARTMENT.
AND FROM THAT, WE ACTUALLY CREATED A FLIP BOOK.
(Shaun) YEAH.
BECAUSE YOU HAVE A SENSE OF THE OTHER BUILDINGS,
BUT YOU DON'T GET A SENSE OF THE SPACE
RIGHT.
ALTHOUGH THEIR RENDERINGS WERE GOOD.
THE RENDERINGS WERE EXCELLENT.
ONE OF THE OTHER THINGS THAT WE WANTED TO DO
WAS PRESENT SOME IDEAS ON HOW THE APARTMENT
COULD SHOWCASE THE VIEWS EVEN MORE SO THAN IT ALREADY DOES.
(Vickey) I THOUGHT THE RENDERINGS WERE DONE WELL.
I THINK THE ACTUAL DESIGN
AND THE CHANGES WITHIN THE APARTMENT
WERE NOT CONDUCIVE TO WHAT I BELIEVE THE APARTMENT
WE'VE ALL BASICALLY KIND OF INSPIRED BY THE SAME THING.
IT'S JUST THE WAY THAT WE'VE REALIZED IT THAT'S DIFFERENT.
(man) I THINK THAT WAS GREAT.
I REALLY LIKED THE VARIOUS IDEAS THAT THEY THREW OUT
AND THE FOCUS ON THE VIEWS OF THE HOME.
(woman) I HAVE TO SAY ALL THE DIFFERENT MEDIA
THAT WAS PROVIDED AND THE FLIP BOOK
AND THE ARCHITECTURAL RENDERINGS.
I'M VERY EXCITED TO SEE THE APARTMENT.
(woman) COMING HERE TO THIS EVENT MADE ME
REALLY LOOK AT THIS APARTMENT AND THINK ABOUT
WHICH OF MY CLIENTS COULD POTENTIALLY WANT TO SEE IT.
(Michele) SO TOO MUCH FOOD, TOO FEW PEOPLE.
(Ian) WHERE'D YOU HIDE THE FOOD? DID YOU TAKE IT HOME?
(Michele) SO JOHN AND ISABEL JUST FINISHED
THEIR FIRST PUBLIC OPEN HOUSE FOR 88 GREENWICH.
I WANT TO SIT DOWN WITH THEM
AND SEE WHAT THEY FEEL HAPPENED,
AND IF THEY HAVE ANY PERSPECTIVE ON HOW WE MOVE ON IN THE FUTURE.
WE HAD SOME VERY INTERESTED BUYERS,
I JUST WISH WE WOULD'VE HAD MORE OF THEM.
I THINK THAT IT WAS AN EARLY MORNING ON A SUNDAY,
ESPECIALLY SUCH A BEAUTIFUL DAY.
MAYBE WE WANT TO TRY SOMETHING A LITTLE LATER,
MAYBE DURING THE WEEK SO WE CAN GET SOME BUYERS
WHO PERHAPS WE CAN CATCH ON THEIR WAY HOME FROM WORK.
WE GOT A BUY THAT'S WAITING TO--THEY SELL THIS APARTMENT,
RIGHT.
WE'VE GOT TO PUT THE PEDAL TO THE METAL.
(Michelle) IT'S NOT AN EXPENSIVE PROPERTY
SO NORMALLY YOU WOULDN'T FEEL SO MUCH PRESSURE,
BUT MY CLIENTS ARE BUYING A MUCH LARGER PROPERTY,
AND I DON'T THINK THEY REALLY WANT TO TAKE THE STEP
OF SIGNING A CONTRACT
UNTIL THEY KNOW THAT THEY ARE GONNA SELL THIS.
WE'RE GONNA SELL IT.
YOU'RE GONNA SELL IT.
(Shaun) THANK YOU EVERYONE, AGAIN, FOR COMING,
AND VICKEY HERE IS GONNA GIVE THE RESULTS.
IT WAS NOT EASY, AS YOU CAN IMAGINE,
BECAUSE ALL FOUR OF YOU WORKED SO EXTREMELY HARD...
(Vickey) THIS EVENT IS TO INCREASE TRAFFIC
TO GET THE PROPERTY SHOWN TO RESULT IN A SALE.
AND I THINK WE HAVE ACCOMPLISHED THAT BY THE ATTENDANCE.
THE WINNER IS TEAM...
(Vickey) PICKING THE WINNER WAS NOT EASY.
IT WAS A CLOSE CALL.
AT THE END OF THE DAY, A TEAM HAD TO WIN--
YOU WANT TO GO AND BREAK THE GOOD NEWS?
LET'S DO IT. KEEP THE SHOW GOING.
(Shaun) THANK YOU, EVERYONE, AGAIN, FOR COMING,
AND VICKEY HERE IS GONNA GIVE THE RESULTS.
I WOULD LIKE TO ANNOUNCE THE WINNER IS TEAM...
NUMBER 1.
SO TEAM NUMBER 1, CONGRATULATIONS.
WHY DON'T THE TWO OF YOU COME UP?
(Vickey) IT WAS A HOME RUN.
I REALLY FELT THAT THE RESEARCH AND THE TIME THEY PUT IN
TO GATHERING THAT INFORMATION,
I WILL BE ABLE TO UTILIZE THAT,
WHY DON'T YOU COME UP?
'CAUSE I THINK WE SHOULD GET A PHOTO WITH EVERYONE.
(David) THE ULTIMATE GOAL WAS TO DO SOMETHING TO HELP
SELL THIS APARTMENT, SO IF BOTH TEAMS CAN HELP
WITH THAT WAY, THEN I THINK IT'S A GREAT THING.
(Vickey) I THINK THE BROKERS THAT PARTICIPATED
IN THE COMPETITION DID AN OUTSTANDING JOB.
I HAVE CONFIDENCE THAT I'M GOING TO HAVE GOOD NEWS
FOR IVAN SOONER THAN LATER.
(Michelle) I HAVEN'T HAD AN UPDATE IN A COUPLE DAYS.
WE ACTUALLY HAD A GREAT TURNOUT FOR OUR SECOND OPEN HOUSE.
WE HAVEN'T HAD ANY COMEBACKS YET, BUT...
NO.
WELL, ISABEL AND I HAVE BEEN TALKING,
AND WE FEEL THAT IF WE WANT TO GET A FAST SALE
THAT MAYBE WE NEED TO GO TO A PRICE CUT.
WE THINK WE NEED TO BE REALLY AGGRESSIVE.
THERE'S A LOT IN THE BUILDING. THERE'S OTHER 2-BEDROOMS.
SO WE THINK, REALLY, TO HAVE A COMPETITIVE EDGE,
WE NEED TO GO FROM $1.495 TO REALLY ABOUT $1.3.
WELL, $1.3 SEEMS A LITTLE AGGRESSIVE TO ME,
BUT THEY ARE MOTIVATED, SO I THINK WE SHOULD TRY.
I THINK WHEN YOU'RE GETTING TRAFFIC
AND YOU'RE NOT GETTING COMEBACKS,
IT MEANS THAT YOUR PRICE IS TOO HIGH.
WE UNDERSTAND THE MARKET, WE'RE NOT DESPERATE,
AND I THINK THAT'S THE MESSAGE WE'RE TRYING TO SEND.
(Isabel) HI, ANGEL.
SO WE KIND OF WANTED TO KEEP YOU UP TO SPEED,
AS YOU KNOW, WE HAD A SECOND OPEN HOUSE,
AND IT WAS REALLY, REALLY SUCCESSFUL,
TONS OF PEOPLE IN THE DOOR, GREAT FEEDBACK,
UM, HOWEVER, NO COMEBACKS,
AND SO WE'VE COME UP WITH AN IDEA OF A PRICE DROP.
IF WE WANT TO BE AGGRESSIVE, LIKE, 1.3?
I MEAN, I DEFINITELY THINK EVEN IF WE WENT TO $1.395.000,
WHICH IS $100,000,
IT WOULD DEFINITELY GET A LOT MORE PEOPLE IN.
IT'S NOT TOO DRASTIC,
BUT IT SHOWS THAT YOU'RE SERIOUS.
OKAY, IT'S GONNA WORK.
(Isabel) IT'S NOT EASY
HAVING A CONVERSATION WITH A CLIENT ABOUT A PRICE DROP.
THEY WERE EXCITED ABOUT SELLING THIS
FOR A CERTAIN PRICE,
SO THAT'S WHAT THEY WERE EXPECTING,
ESPECIALLY AS THEY'RE GOING INTO BUYING ANOTHER APARTMENT.
BUT THEY REALLY WANT TO GET IT SOLD.
YOU JUST NEGOTIATED YOUR FIRST PRICE DROP,
SO I THINK YOU HANDLED IT WELL.
I THINK NOW YOU NEED TO GET TO WORK.
SOUNDS GOOD.
(Michele) I THINK JOHN AND ISABEL
LEARNED A LOT FROM THIS
BECAUSE I REALLY LET THEM DO IT STEP BY STEP ON THEIR OWN,
AND I THINK THAT THEY ARE REALLY OFF TO A FABULOUS START.
♪♪♪
(Vickey) I MEAN, THIS IS A BIG MASTER BEDROOM.
YEAH.
THIS I THINK WOULD BE NEED TO BE CHANGED.
AND YOU CAN DO THAT.
I'M HERE TODAY AT 11 FIFTH AVENUE
TO SHOW THE APARTMENT TO SEVERAL POTENTIAL BUYERS
THROUGHOUT THE DAY.
COME LOOK AT THE KITCHEN.
SUSAN, I KNOW YOU GUYS LIKE TO ENTERTAIN.
(Susan) I LOVE IT. GREAT LAYOUT FOR A GALLEY.
WONDERFUL.
AT THE EVENT THE OTHER EVENING
THERE WAS THE ULTIMATE FLOOR PLAN,
(man) I SAW THE ORIGINAL LAYOUT OF THE HOME
AND THOUGHT IT WAS NICE, BUT WHEN I WENT TO THE EVENT
AND SAW THE ULTIMATE LAYOUTS THAT THEY WERE PROPOSING,
THAT'S WHEN I REALLY BECAME INTERESTED.
I WANT TO SHOW YOU THE RENDERINGS.
ALL RIGHT.
(Vickey) WHEN THE INDIVIDUAL'S IN THE APARTMENT
AND THEY'RE MAKING COMMENTS OF,
"I WONDER IF I COULD MOVE THIS HERE OR THERE,"
YOU CAN BRING THOSE RENDERINGS OUT AND SAY,
"THIS IS JUST AN OPTION."
(Man) SO, AGAIN, THAT WALL IS NO LONGER THERE.
(Vickey) YEAH, THAT WALL HAS BEEN ELIMINATED.
THAT WHOLE OPEN LIVING AREA TO ME
IS MUCH MORE OUR LIFESTYLE.
VICKEY REALLY OPENED MY EYES TO HOW WE COULD TRANSFORM THIS
FROM A TRADITIONAL LAYOUT TO A MORE CONTEMPORARY ONE.
(man) SO I GUESS AT NIGHT, YOU PROBABLY HAVE MORE--
THIS AT NIGHT--LOOK AT THE VIEWS WITH THE LIGHTS.
YEAH.
THE FLIP BOOK DEFINITELY HELPED.
I LOVED BEING ABLE TO SEE THE EVOLUTION OF THE VIEW
OVER THE COURSE OF THE DAY.
I THINK FOR MY CLIENT, IF THEY TOOK THIS WALL DOWN,
OPENED IT UP, MOVED THE KITCHEN TO THE FRONT,
IT WOULD BE POSSIBLY PERFECT.
(Vickey) PEOPLE THAT HAVE COME THROUGH TODAY HAVE COME THROUGH
BECAUSE THEY WERE INSPIRED BY WHAT THEY SAW AT THE EVENT.
SO THAT MAKES ME FEEL GOOD BECAUSE THAT SHOWS
THAT THE EVENT WAS SUCCESSFUL.
IVAN, IT'S VICKEY. HOW ARE YOU?
I'M DOING WELL.
I WANTED TO GIVE YOU JUST KIND OF AN UPDATE.
WE'VE HAD A SLEW OF SHOWINGS.
I'VE BEEN HERE BASICALLY ALL DAY
I MAY HAVE TO MOVE IN SOON, I'VE BEEN HERE SO LONG.
You know what, Vickey? All of that is wonderful.
But the bottom line is still bottom line.
I KNOW THAT'S WHAT YOU WANT IS AN OFFER,
AND THE GOOD NEWS IS SOMEONE IS COMING BACK SATURDAY,
AND AFTER THAT SHOWING, I WILL CALL YOU AND REPORT BACK,
AND I HOPE WE'RE CELEBRATING AT A CLOSING TABLE VERY SOON.
ALL RIGHT.
WHAT I'VE LEARNED FROM THIS COMPETITION EXPERIENCE
IS IT'S ALWAYS GOOD TO REMOVE THE EGO, OPEN YOUR MIND,
BECAUSE YOU CAN LEARN FROM OTHERS.