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Woo-hoo! We are making it through the Unleashable Pet Fashion Success Summit today in celebration
of the launch of the International Association of Pet Fashion Professionals. I'm Lauren Darr,
founder of the International Association of Pet Fashion Professionals in case you hadn't
figured that out all day yet. You're going to hear from Craig Rexford next. He is the
publisher of Pet Age magazine and we had some really good conversation. Pet Age magazine
has had some great things going on. We've learned a lot about online and traditional
marketing and meshing those two together. Craig is going to give you some really good
insights so like what I've been saying all day today, get out that notepad. You're going
to want to take some notes. Now, when you're finished with Craig's interview, pop online
to Twitter. My handle is @laurendarr; on Facebook, I'm at facebook.com/laurendarr and interact
with me. That's the reason these have been pre-recorded so that I could be online all
day today interacting with people like yourself. When you hop online, let me know how do you
use online and traditional marketing in your business. See you there.