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We're here with The Anfield Wrap also. Yeah. Tell us about your connection because obviously
you're a massive Liverpool fan. Yeah I don't think I've ever been mistaken for anything
other than a die hard Liverpool fan. If you come to our offices you'll soon find out that
there's a theme that runs through the offices. Whether it's the Kenny Daglish shirts or whether
it's the Steven Gerrard shirts. And did that have something to do with the Red Touch Media.
It might have yeah, there may have been a connection. It was never going to be Blue
Touch Media was it? No, it was never going to be Blue Touch, no Toffee Touches no nothing,
it was always gonna be Red Touch. So yeah, we are die hard Liverpool fans and The Anfield
Wrap for me, you know, I met those guys at a football match, shockingly yeah surprise.
We met at a football match and we got involved with them with a few projects they were doing
and I really liked the spirit that they had with what they were doing. It was very original,
they were very much non-commercial, they weren't interested in trying to exploit or make money
from their consumer base. They really just wanted to provide a great football message
that was mixed with a few more things and for me, that was what caught my eye, was they
weren't just about football. They were saying well football's a mish mash of everything,
it's fashion, it's pop culture, you know, it's sport, it's everything, music, the whole
thing. It was all about the entertainment industry and really about making sure that
the people understood that it was a bigger part of their lives than they thought it was.
You know, football sort of is an all encompassing thing for people.Particularly with Liverpool
and so we really liked that and the more we talked to them, the more we found out that
there were a lot of similarities in between the way we do business and the way they do
business. And so we decided on a few partnerships, we helped them with a few events, we sponsored
a few events and then it just happened that as we were talking about expanding in Australia.
They brought up the fact that Liverpool, of course, was on tour and were coming to Australia
to play in Melbourne. I happened to mention that I was bringing my family for the game
and they were like oh we're gonna do some events down there and I said well that's good
timing isn't it. So we've ended up sponsoring a couple of the events and helping them out
there and, you know, we are glad we can because they are a great bunch of guys, they've got
great football minds, really good knowledge, they promote intelligent discussion among
the fans and I think, one of the things that like about Liverpool fans, doesn't matter
where you go, you find intelligent football discussions. And I think that is something
that is often lacking in the football world with fans, that there's a lot of discussion
that is very partisan.With The Anfield Wrap it's interesting, I've met Chelsea fans, Everton
fans, you know, Tottenham fans all over the world you find different fans that are listening
to The Anfield Wrap because they're really interested in getting the perspective of the
football culture. So I've really enjoyed that association with The Anfield Wrap and like
I say they are really good people, they are good people to do business with, you know.
Again we're a global business, we have operations on every continent and customers on every
continent and so for us looking to do partnerships. We look to do partnerships with people that
really can connect globally as well so The Anfield Wrap is a natural connection for us.
Brilliant, well enjoy the rest of your time here, I'm sure you'll be seeing a lot more
of Sydney. Yeah absolutely. Thank you very much for speaking to us. No, thank you.