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Hello everyone and welcome to a question and answer session on getting the best from a
freelance
b2b case study writer
i'm mark mcclure
and I'm Pamela DeLoatch
so, if you're tuned, in you probably already know how case studies can help
your business
in three specific ways
number one: they offer social proof that other customers
that your company is serving
that those solutions were beneficial to them
number two: they demonstrate that your company has a competent marketing
department and values the sharing of customer reference knowledge
and number three:
they give your sales staff customer stories that they can use to build
credibility with prospects who are facing similar scenarios.
Even though you know you need to incorporate case studies with your
marketing mix, your marketing department might be swamped.
So, who's going to write these?
Many companies without a large enough staff use freelance business writers who can
come in,
quickly grasp the message the company is trying to convey
and then write a persuasive case study.
The question is how do you find a writer who can do that well?
in this call Mark and i will discuss how to get the best from a freelance b2b
case study writer.
For your convenience the caller is structured as follows: 1) we'll have
introductions;
2) we'll talk about case studies;
3) the writer's experience
4) the case study process and 5) after the writing is done.
Okay, so let's start off with an introduction.
We tossed the coin and I won this one
so hello Pamela, and hello everyone
my name is Mark McClure and I'm a freelance b2b case study and white paper writer.
My niche, (or niche) as they'd say in the UK, is the global IT computer networking industry.
Why? well i spent twenty years in IT networking
and thirteen of those were based in the Asia Pacific region.
I'm originally from Belfast, in Northern Ireland
but i've been living and working in Tokyo, Japan since 1994.
And you can contact me online at my website, samuraiwriter.com.
Hello Mark,
and everyone. My name again is Pamela DeLoatch. I'm a freelance b2b writer
I've used my journalism and my mba degree to help small and
medium-sized businesses attract, educate and persuade their customers through
a variety of content, including case studies, articles and blogs. I live right
outside of Raleigh, North Carolina in the United States.
And you can reach me
at my website, www.b2bstorytelling.com
Great. Just for everybody watching or listening, I should add also that
this is the first time that Pamela and I have seen each other. We have communicated via
e-mail and social media
and we were students on Casey Hibbard's case study course some time ago.
So that's the connection.
Okay, Pamela are we ready to start?
I think we are.
Ok