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Today on Bernadette TV The Best Three Ways To Get More Traffic
To Your Website.
Hello, and welcome to Bernadette TV, online TV to help you be the best you
can be in your business, and your life. And today we're talking about
traffic. Specifically getting more traffic to your website.
Are you the best kept secret in town? Do you have a beautiful website, but
no visitors? Is it more tumbleweed than stampede? Well it's time to change
all of that, and today on Bernadette TV I want to show you the top three
ways to get more traffic to your website starting today.
If you want to get more traffic to your website the first problem you face
is that there is so much conflicting advice out there on the best way to do
it. You probably heard about pay-per-click advertising, Google ads,
YouTube, Facebook, Twitter, article writing, blogging. What of the all the
opportunities out there are the things that you should be focusing on to
get more traffic to your website?
And the trouble is, if you're like most small business owners there just
aren't enough hours in the day to sift through all the different options,
and figure out which are going to be the best methods for you. It can be
like a full-time job just to generate more traffic to your website.
So let's keep this simple. At the end of the day, there are only three ways
to get more traffic to your website. You can either buy the traffic, you
can borrow the traffic, or you can create the traffic.
I'm going to take you through each of these in turn, in reverse order so
you can figure out which is the best way for you to focus on.
So first of all let's talk about creating traffic. This is normally the
best thing to start out doing if you're new to your website, if you're
really figuring out what you're selling, and you need to test your price
points, and your conversion. And when you are creating traffic what this
means is you're probably going to have to put in more in terms of time, and
energy, and creativity, but you're not going to be risking any hard earned
money to get more people to your website.
So when it comes to creating traffic, what you're really doing is finding
out where your target audience is already hanging out, and then putting in
place interest, and little bits of baits and tidbits to encourage them back
to your site.
So for example, you could find an organization, or community where your
target audiences hang out online, and go and post a blog, or guest blog on
that place, and then have an invitation for people to come back to your
site. Or it could be that you do this offline, so maybe you'll go, and give
a free talk somewhere, and then invite people to sign up for your tips, and
advice on your website.
So when you're creating traffic you definitely have to put more effort into
getting the traffic to you, but this type of traffic is very targeted, as
long as you've really narrowed down who it is you're targeting, and where
they're hanging out. And the good news about this is, is it's going to take
time, and energy, but it's not going to cost you any money.
Now once you've started to do that, you can also go on to continually drive
traffic back to your website which is what I did for the first five years,
and it helped me generate a million dollar plus business doing this. So
after I had created the traffic initially, I used email marketing to get
people back to my site over, and over, and over, and over.
So it's not just creating a one time visitor, it's about creating return
visitors as well. And if you want to know more about how I used email
marketing, check out this episode of Bernadette TV where I shared my email
marketing secrets.
So the next way that you can create traffic is you can borrow traffic, and
what this means is you go, and find people who already developed a
relationship with the people that you want to target, and you ask them to
send them your way. This is also known as joint venture and affiliate
marketing.
Now when you start out, a lot of people have questions about how this
works, and you might be thinking well how on earth can I persuade someone
who has a list to send those people over to my website? Well it can be
done, but you need to approach people in the right way.
So first of all, this is the absolute no no, never ever just approach
someone with a list, and say "Hey I'm launching this new product, will you
promote it to your list?" That's absolutely the worst way to approach a
potential list owner. You want to approach them focusing on this, what's in
it for them? And what your list owner is going to be looking for is either
that your product is complimentary, and one that they really be happy to
endorse, because it benefits their customers, and or that there's some type
of financial payoff for them recommending it.
Now in an upcoming episode of Bernadette TV, I'm going to go into this in
more detail, and I'm going to show you exactly the script that I use, and
how I approach joint venture partners. If you're interested in that, you
need to hit this button right here, subscribe to make sure that you get
access to the episode when it comes up. So that's how you borrow traffic.
And then the final way you can get traffic to your website is you can buy
traffic. So this is where you do paid advertising. Now the one that most
people know about is Google Ad words for generating page traffic, pay per
click advertising. These days I get most of my paid traffic through
Facebook, that's where I do my pay-per-click advertising, and the reason
Facebook works better for me with my audience is I can target right down to
demographics.
So Facebook enables me to target women versus men, or a certain age group,
or people with certain preferences. You can't do that with Google, because
with Google you can target people who are already looking for something, so
the ad pops up after they've typed something into the search engine.
Now either one may be best depending on the process that your client goes
through as they are working through the process of thinking of becoming a
client. So bottom line is are you selling something that people know they
need, and are likely to come, and type a question into a search engine to
try, and find it? Or is it you're selling something where you maybe need to
educate people that they need it in which case the pay per click
advertising that would probably work for you better would be something like
Facebook which is why I'm using.
Now that's not the only ads that you can use. You can do offline paid
advertising to generate traffic to your website. You can also use something
called solo ads, and this is where you would pay a list owner to send out
an ad on your behalf. I use most of them, but right now the one that's
working best for me is the Facebook ads.
So those are our three main ways of getting more traffic to your website.
You can buy it, you can borrow it, or you can create it. What I would say
about buying traffic is it's best to do that after you've tested out your
conversion strategy, and you know that when people come to your website
they're buying. If you don't know that yet, if you haven't had a chance to
test out whether what you're offering is really working, and something that
people would buy, you're probably better off starting with creating traffic
to start with.
So the three things are, you can buy traffic, you can borrow traffic, or
you can create traffic. And now what I want you to do is think about which
is going to be best for you. Which is the right fit for where you are right
now.
I would love if you would come, and share that over on y blog
BernadetteDoyle.com, and if you have a question about this, of course
come, and submit that, and I'll be happy to answer either on the blog, or
in an upcoming episode.
And while you're there I would really love it if you signed up to my email
updates, because I've got so much more to share with you, and would love to
give you more tips, and advise on what you could do to be better in your
business, and your life, and I look forward to seeing you on the next
episode of Bernadette TV.
Come on get in the car... traffic and you go, "Isn't this traffic
terrible?" We are the traffic.
Unknown Male: It's very philosophical.
Bernadette: Kind of Zen isn't it? Just put an X next to your name, and I
won't add you to the email list. So can you see that's a very natural thing
to do at the beginning of your talk, to first of all engage the audience,
get them raising their hand, seed that you have products, and resources
coming up, and also to grow your list, and that's all within the first five
minutes.
So I wanted to share this with you, because I think it's a really simple
tip, and I think anybody who's giving talks and going out, and connecting
with potential clients this way can use this, and I'd love to hear about
how you use it.
So do me a favor, come on over to my blog, and share...