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This is Ryan and today ill be talking about video analytics. If you using
videos in the business and not paying attention to the vital information and
analytics is giving you
you're missing out on a massive opportunity.
So keep watching and i'll show you how the right information
can help improve your videos.
Once you've made a video and put it out there this isn't the end of the process
Who are your audience? How engaged are they?
And are your videos getting the desired result?
Video analytics will help to answer these questions.
Video analytics track everything from who watches your video, to how they watch
it.
You can now even find out the effectiveness and success if you video
at the click of a button.
Pretty cool stuff.
But the best part about this is that you can use this information
to improve
view video production strategy.
By analyzing the data collected
you can find out what's working in your video and what isn't
and then you can update and finesse you video accordingly.
Many of you will already be sharing your videos on youtube
YouTube analytics is a good place to start
to learn about your audience and the viewing habits. So if you go to YouTube
channel and choose a video
click on a button that says analytics
and it'll take you to page with some information
and this is giving you a range of insights into your video. For instance how
many views the videos had,
the number of minutes that the videos being watched for. And
the locations the most popular locations of the video has been watched.
In this video something that really stands out is that you can see it's had
a lot more view
used from female viewers than male viewers.
And you can find other information like
how often the video has being embedded on other web sites.
So just by having a look at some of this information here it's really giving you
some really interesting information and insights into your video.
To take things a step further Dream Engine's own video hosting gives even
deeper insights. For example let's look at these video analytics over here.
We can see on the graph what our viewership is over the
length of the video and see exactly where the audience is dropping off, or what
they're rewatching. So,
if you follow the line of the graph
his plots our viewership as the video continues
and it's at this point of view here that we can see the steepest drop off
and would be interesting to go into the video and watch that point of the video
and analyze what is causing that state drop-off
or should the call to action be brought in sooner.
The red line shows viewer re-watches and we can actually see that if viewers
re-watch the video there's even higher engagement. So, for this video,
there's an eighty-one percent average viewer engagement, which is pretty high. It's been
watched for four point seven hours, hundred thirty three plays, with a play rate of
ninety four percent which means ninety four percent of time that the video was
opened it's being played so this is giving us some really interesting insights into
our video.
In these heat maps,
we can see what exactly these individual viewers are watching.
The color codes range from green meaning it's been watched at least once,
then yellow to orange to red on a scale of how much these parts of the video have
been re-watched. So, you can actually watch points in the video with the
sharpest viewer engagement.
For instance,
these sections of the video over here,
or at the start of the video, over there.
By looking at these parts of the video, they can give you clues
as to what sections of the video
viewers are particularly interested in
or need to watch again to get further information.
You can even track when a particular personal client watches your video
This information provides a great opportunity for your sales department
because it acts as a trigger
to let you know the right time to follow-up on a perspective sale.
So the story doesn't ends when you upload your videos the web.
With video analytics you can continue to develop and enhance your video
far beyond it's initial release.
If your a client of ours and you'd like to learn more about how affected your
video is, contact me
and let me know.
I'll set you up to a one month free trial without the video hosting and
analytics service you'll receive a report at the end of the month that will track
you've viewer engagement.