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Hi! I'm Tim Ricke from timricke.com on behalf of Expert Village. In this segment: doing
the business. It includes 3 areas initially; one is software. Today we need software. You
can't run business without it and yet as little as 25 years ago we didn't have any software
in small business. Communication. I'm not talking about just telephones. I'm talking
about within your organization itself. Then see the production of the service or delivery
systems. Let's look at each of those. The software you're going to need. You're going
to need a relational data base if you have customers. Guess what, you've got customers.
You need to know about these customers and get as much information as you can from your
customer so you can address what their needs are. Second is the communication, and that
means that when you are dealing with customers if you have someone in your staff working
with an individual customer that they pretty much stay with that customer so that there's
not confusion between another person serving that customer. So if you can summit it out
to different people in your office, that's an expert way to do it and you’ll end up
with quality assurance from your customer and they'll know who you are. Today it's a
relational business time. It isn't sales time, it's a relational business. That's what's
going on in America today. Last of all is production of the service or delivery systems.
You just promise. Whatever you promise you must deliver each and every time. It's called
0 defects, and in a later segment I'm going to actually explain how you can achieve 0
defects. In my business, a maid service, I didn't even see my teams, yet we ended up
with less and a 1% complaint ratio. Through the years of consulting, people look at me
and say, "How could that be possible? I can't get the guy next to me do it right."