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Hey itÕs Kim Constable and you are watching WHAM TV your one stop shop for home business
support and training and this is work at home Wednesday.
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This week I want to talk to you guys about marketing. Marketing is a big scary word that
everyone is terrified of but it is essential to your business. So what you are going to
learn in this video is what exactly marketing is, why you need it for your business and
my top 5 strategies to become a master marketer. Marketing is not about tricking people, it
is not about pulling a bull over their eyes and trying to sell something they donÕt need.
Marketing is about selling your amazing product or service out to as many people as possible.
Why? Because you want to make their life better, marketing is not for businesses that are not
doing well or need to find more customers in order to survive. To think of this way
is very, very naive. Marketing is an essential tool for every single business.
Here are my 5 steps for becoming a master marketer.
1. Commit to being the best: if you want to become a master marketer you have to commit
to being the best that you can possibly be. This involves scheduling time every single
week to hone your marketing skills. I recommend at least one to two hours a week, now this
may involve you to give up some television time, or stay up late one night or get up
early one morning but everybody can find one extra hour a week if they need to.
2. Practice, practice, practice: if you hone your copywriting skills and you practice headline
writing you are going to get better and better and better. And here is a top tip for you,
when I go into a shop or store you know the first place I go to, the magazine rack because
magazines pack expert copywriters on their stock and they can write attention grabbing
headlines that can pull you in. one of my popular blog posts was entitled how to train
your husband. I saw that on a magazine in one of the Sunday papers and as soon as I
read it I had to open the magazine go to the page and read the article so I borrowed it
for one of mine.
3. Research: If you want to get into the customers head then you need to start, I asking some
questions. I ask questions of my customers constantly, I ask them why did they buy, why
did they stay a customer, why did they not buy, why did they leave, its only if you ask
questions you can figure out what makes people like about your product, like about your company
and what do they donÕt like.
This is how you can make changes. DonÕt take it personally, everybody has personal likes
and dislikes that has nothing to do with you.
4. Measure everything: if you want to be a master marketer you need to start measuring.
This means measuring everything, you need to track your conversion rates, split test
your blog posts.
5. Stay a student FOREVER: go to seminars, read books, listen to podcasts, do everything
that you can do to stay a continual student of marketing. You commit to stay an eternal
student, you are going to keep learning and learning and applying that knowledge to your
business and your business will roll.
Now I want to hear from you, leave a comment under this video and let me know what are
you to do today to become a master marketer, I want to hear from you and if you enjoyed
this video please subscribe it and share it with your friends and if you are not a free
member of the www.workathomemumsnetwork.com get over to www.workathomemumsnetwork.com
and signup to become a free member and you will get a free weekly training, email updates
and all the gorgeous juicy stuff that I donÕt share with anyone else who is not a free member.
And donÕt forget, donÕt give up on your dream, to start a profitable business from
home, I did it and you can do it too. I believe in you. This is Kim Constable and I will see
you next time.
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