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Do you want more clients for your business? If the answer is yes then that's great...you're
in the right spot! Our team at Fresh Collaboration also wants you to have more clients.
We focus on helping companies around the U.S. grow in one of the most effective and cost
efficient avenues available -- the Internet! By creating a comprehensive online marketing
strategy, each tactic works with the other delivering the best results for your business.
If you business is not harnessing the power of the Internet -- then you ARE missing out
on clients. Check out these statics:
Did you know search engines are the #1 resource people use when looking for a local business? If you want direct response
for your marketing, then you can't beat connecting with people who are already actively searching
for your services.
With search engines you can connect with potential customers through paid search (also known
as Pay-per-click or PPC) or through organic, natural results with search engine optimization,
SEO.
75% of searchers never scroll pass the first page of results, so it's important that you
connect with these potential clients as easily and quickly as possible!
When you do a search in Google, the area at the top and right hand side are the paid ads,
or the PPC. You only pay when someone clicks on this listing and comes to your website.
The area below is the organic results.
Our PPC strategy starts with keyword research. We then locally target the ad to the area
your business specifically wants to target -- like a 20 mile radius. We determine what
is right budget for you to spend based on your industry and market. Create Ad Groups
so that each ad is targeted to the specific product or service within your company that
online user is searching for. It's important that you have an effective website because
we optimize the PPC campaign based on conversions. Conversions are results that impact your bottom
line!
We event use a tracking phone number better optimize your results. You can listen to these
calls at any time for additional training with your team.
Our SEO strategy also starts with keyword research. We then do on-page optimization
to make the actual site attractive to search engines. We do off-page optimization and create
good content and links that direct search engines to your website. Social media and
your online reviews can also impact your SEO results.
When determine success for search engine campaigns, we look for increase calls and conversions,
higher position in search results, increase web traffic as well as higher user engagement.
Branding and telling the story of your business is also important.
Through Google's display network, we do an Metro targeted Awareness campaign where we
put visual ads for your business on a network of website. The cost for a thousand people
to see your ad is just a few dollars!
We also retarget website visitors so that as customer searches other sites online, we
are able to put your ad back in front of them further promoting your brand.
By doing search engine marketing and display ads, you can get a large increase in your
conversions!
Social media is the #1 active online.
In fact, 1 out of every 6 minutes online is spent on Facebook.
There are several benefits to social media. It increases your costumer loyalty, allows
you to engage with you community, have top of mind awareness of your business, communication
key information, increase your online presence and bring new people into your online community.
Facebook ads allow you to do precision targeting to specific niches based on information the
user has provided Facebook. The ads appear in users' newsfeeds, the right-hand side of
their Facebook account and in mobile newsfeeds.
Blogging and marketing emails are an additional part of relationship marketing allowing you
to connect deeper with customers and potential customers.
Now you know the different tools available to you to reach clients through the Internet.
At Fresh Collaboration, we can help you leverage these opportunities and get more clients!
You did answer yes that you want more clients....so what are you waiting for? Contact us now.