Joseph Bruce , known by his stage name Violent J, is an American rapper, record producer, and professional wrestler, and part of the hip hop duo Insane Clown Posse. He is co-founder of the record label Psychopathic Records, with fellow ICP rapper Shaggy 2 Dope and their former manager, Alex Abbiss. Also along with Utsler, Bruce is the co-founder of the professional wrestling promotion Juggalo Championship Wrestling.