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Cozy Cloud aims to develop a personal cloud,
(A cloud ?) yes a connected Cloud, and the idea is that it belongs to you.
Rather then being hosted by Google or Facebook,
it is your Cloud upon which you have all your data together
and on which you choose to install your services that you choose on a marketplace, as on your phone.
And these apps that you install on your personal cloud
will be able to use your data to manage your emails as well as your contacts, mails,
your history of heart rate, of weight, and to create
mashups
with your data.
Why is it such a game changer idea ?
Why is this such a deal that people retrieve their data ?
Because from the moment users retrieve their data
on their cloud,
then one can not sell adds, one can not profile and target users and therefore
business models of Google and Facebook no longer work.
(So you don't precisely expect new friends ?) Exactly.
(Okay, you have already received threatening letters, things like that?)
No, not yet. (But you hope)
Yes indeed :-)