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My name is Laszlo Bax, I have an innovation consultancy that helps companies to innovate or help new innovative start-ups.
I think the fundament of our success is that we hold onto our Dutch values like reliability...
being pragmatic, delivering what we promise and promise only what we can deliver.
These characteristics are really appreciated here in Barcelona. Catalans are often called the Dutch of Spain.
On the other hand you also have to adapt to the Spanish way of thinking and doing business...
and invest in building relations and mutual trust with key people.
Our head office being two blocks away from Passeig de Gracia in Barcelona, is clearly an added value.
This attracts not only people from all over Europe but even from all over the world.
Besides this, salaries in Spain are still affordable in comparison with other hotspots in Europe like London, Paris or Milan.
In these other cities it is a lot tougher for a small company to be competitive. In Spain we still can be.