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There are some differences and similarities between The Gold Standard and our competition.
As far as similarities go, we all buy gold, we all buy platinum, we all buy silver, we all buy those items - diamonds.
The difference is, two major things, the first thing is that the environment in our stores is
dramatically different from your typical pawn shop. Again, there's no bulletproof glass.
Everything is done similar to how it's done in a bank, at a desk with a manager, where you shake their hand
and you're offered a cup of coffee and a glass of water and everything is explained to you. More importantly,
we pay more than everybody else and the reason why we can do that is because we have
many stores and we work on a very high volume. Therefore our margins, they don't need to be as big
as your mom-and-pop or just a single standalone pawn shop. We can work on
a very small margin because of the amounts we buy.