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ALEXI DOUVAS: Hi, I'm Alexi, and I work on Google's Search
Quality Team.
Once you've gotten your site up and running, it's natural
to wonder how you can get your content to perform well in the
search results.
While there are literally hundreds of factors that go
into determining where a site displays in our results, the
key to building a quality website that performs well in
search is to focus your website and content on users,
not search engines.
First and foremost, you want to create original content.
Think about what your site is really about, and how does it
differ from other sites?
What can you bring to the table that nobody else can or
already has?
Spend some time thinking about these things, and make sure
your content reflects it.
Also, freshness matters.
Many site owners find regularly updating a blog is a
great way to keep users constantly engaged.
And finally, take some time to periodically evaluate your
site and archive any content that is no longer relevant.
As you build out your site, keep in mind that Google's
goal is to serve high-quality, relevant
search results to users.
So as long as you're trying to create the most value for your
users, our goals are right in line.
You can find more information, some tips, and best practices
by visiting our Webmaster Guidelines.
Thanks for watching.