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Let’s say we meet at a trade show.
You notice my interest in your company, and you ask me for my contact details and
promise to send me a report and your 3-day e-mail school, plus a physical sample.
If you just would have given it to me at the tradeshow, you know you would
have missed the opportunity to connect more dots in my brain by getting a reason
to come back multiple times to reinforce my memory of you by making a fast and professional follow-up also
when I’m back in my normal environment.
When my contact details have been submitted from Lil’Otto – the Contact Connector – on your xPad
It will now tell "Ol'Otto" – the relationship building drip campaign system that has been installed for you
in the cloud – to send me the first e-mail directly, and it will send an order to ship me the sample, too,
which makes me think of you again, and as someone who keeps his word.
After two weeks, you send me another e-mail asking me if I would like to
talk further or to have a look at a link.
Now, if I only click the link, you’ll be notified of it
with an e-mail next day, so you can decide if it’s
worth to give me a call or not.
If I don’t buy directly, you can let Otto send me interesting follow-ups every month,
so you’ll keep building the relationship with me, and it makes me remember you better.