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5 Proven Methods to Boost Your Google Rankings Using WSI’s Adaptive SEO(TM)
Updates like Google Panda, Penguin and Hummingbird have made it harder than ever for website
owners to maintain to search engine rankings. Gone are the days of tricking your way to
a number one position. Today, if you want to be on page 1 of Google, you need to invest
long term in best practice SEO, content and social in powerful combination we like to
call Adaptive SEO(TM). Here are 5 components of an effective, Adaptive SEO(TM) strategy.
1. Keyword and competitive research. At the core of every successful SEO strategy is a
comprehensive keyword research component. One that includes discovering highly converting,
non-branded keywords as well as your branded keywords you want to dominate the results
for. 2. Technical SEO fundamentals. The technical
fundamentals and foundation of your website needs to be correct from the outset. Things
like load speed, structure and user experience through responsive design all play a part
in how the search engines rank your site pages. 3. Optimized content marketing plan. Adaptive
SEO(TM) cannot be done successfully without the inclusion of content marketing. Your content
should help your target audience through the buying process and be distributed effectively
through your social networks. 4. Publish, Socialize, Share. The social signals
generated from the top social media channels can be used to increase your discoverability
in the search engines and also help you distribute your content to practically anywhere in the
world. 5. Benchmark, Report, Improve. Regular analysis
of the data is essential. Reviewing your position data, backlinks, social signals, organic visits,
conversions and keywords are all critical in helping you make the right decisions; helping
you decide what should happen next in your search strategy.
In conclusion, unless you take action and adopt a new approach to SEO, like WSI’s
Adaptive SEOTM methodology, you’ll soon find yourself falling off of Google’s radar…if
you haven’t already. If you would like to move to an Adaptive SEO(TM) strategy, get
in touch!