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[MUSIC PLAYING]
[APPLAUSE]
Good morning, and welcome to Good Morning Marketers.
Today's topic is search engine optimization, or SEO.
And today we have Andy and Christina, two marketing
professionals that are here to talk with us about how you can
boost your online web presence.
Good morning.
Thanks for coming, guys.
Good morning.
Thanks for having us.
So, Andy, can you define what search engine optimization is?
Search engine optimization is getting a website to rank
highly in the search engines like MSN, Yahoo, and Google.
What you want to do is get a list of relevant keywords,
make sure those are in the content and the site
description, and that way the search engines can recognize
those keywords and make your website come up highly in the
search engines for them.
And why is SEO important?
SEO is important because you want your site to rank highly
for that list of keywords that you've determined.
If your site didn't rank highly, web users wouldn't be
able to find your site.
Christina, can you give us a few suggestions on how you can
enhance your website using SEO?
Sure, Misty.
The first thing you can do is have good internal links.
So making sure that you have several links from your home
page, such as a careers page or an about me page, will help
a search engine recognize that your site is easy to use.
The second thing you can do is gain lots of external links by
having a business partner link to your site or by generating
some online press coverage or blog coverage.
If another blog or a newspaper links to your site, that will
also help your ranking.
The last thing you can do is constantly update your news
updates and press room with current and
up-to-date press releases.
By using good content that is filled with your keywords,
that can also help your SEO.
Let's take a look at thunder::tech's website.
As you can see, when you click on our home page our content
includes teasers that lead to our news page.
These one-sentence phrases act as a preview, and provide
additional keywords, such as public relations and web
developer, that all improve our search ranking.
These terms are relevant words a user might try when
searching for a marketing agency.
So, Andy, do you have any closing suggestions?
It's important to keep your content relevant and not to
use too many of the keywords so that the
content looks unnatural.
You want to make sure your website stays authentic and
actually provides content that's relevant to the people
who are going to be using the site.
Thank you for joining us for this segment of
Good Morning Marketers.
Look for us next month as we further explore
hot marketing topics.
[APPLAUSE]
[MUSIC PLAYING]
So thanks for coming today, guys.
Thanks for having us.
OK, try that again.
Is this everybody?
Good morning.
Thanks for coming, guys.
[INTERPOSING VOICES]
Thanks for having us.
[LAUGHTER]
OK, you cannot keep laughing.
So--
Could you not make faces at me this time?
I'll try not to.
Did I, really?
Oh, define SEO please.
Start with search engine optimization.
Yeah, that's what I just--
So, Andy--
You did that to me.
That's not even right.
What?
That is all--
Yes.
--you have to do.
That was it.