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What I'm gonna do today
is, kind of, teach you,
in a way, the human rapport side of a brand.
Because a brand is not a logo.
It's not a website.
It's a feeling.
It's how you get people to talk about you, when you're not in the room. It's how
you get people to think about you, and endorse you, when you're not asking them to.
And it's also, the brand is a connection between what you offer
and what the needs and wants are in the public.
And if you can connect those two and do it with a belief systems.
So I believe what you believe, that's a great way to gain rapport. So one way
I want you all think about your company's rapport
When you go and talk to another human face to face,
You don't trying to just go up and just trying to sell them something.
You don't go up and try is blatantly tell them everything about you like.
like I just did for you, but I 'm on the stage and I have a mic. have a mic.
But what you do is you just go and try and gain rapport.
Try to understand each other, to see if you like each other, if you have similar values.
Once you get through that hurdle,
then you can see if we can actually help each other out.
So what companies job, your brands job is is it say ok, there are seven or eight billion people on earth.
We only sell the four hundred a year.
So we got a gain report with those four hundred people, not seven or eight billion.
So but in a restaurant you're very different, because in a restaurant you're
going for thousands of thousands of people so it's very important that you understand
what you sell and how you sell.