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\pgncont\pgndec\pgnstarts1\pgnrestart Is there a basic tried and true method for
structuring blog posts and other digital content to still achieve SEO goals without having
to reinvent the wheel every time search engines change the way they rank content? This is
a great question, and in light of it being Shark Week, I'm going to try to relate all
my answers about making the best blog post back to Shark Week and why it's doing so well
right now.\par \par You shouldn't be writing content for content's sake. Shark Week doesn't
exist just because. Shark Week exists because there was a void, and the people have spoken,
and they were like, "We want more sharks." So, basically, what you need to do when you're
writing a blog is find that void and fill that void. What does your audience want? What
is it craving? Basically find your shark, find your appeal, and write content that relates
to that audience.\par \par The next thing is to write compelling content. So, Shark
Week is awesome. People like to share about it. They like to talk about it. They get excited
about it. So, what you need to do when you're writing your blog post is find something that's
appealing, that's sharable. If people aren't clicking on it, if they're not liking it or
tweeting about it, if at least one person hasn't liked your blog post, then it might
as well never have been written, right?\par \par So, what we want to do is write content
that gets people excited. Sharks get people excited. Again, you've got to find that shark
appeal. What is hot in your industry right now? Where is that void, and how can your
blog speak to that audience? Because one way you know you're doing a good job with blog
and getting that long-tailed traffic organically is by answering someone's question.\par \par
So, Shark Week does a good job. I mean, it's on the Discovery Channel for a reason. Sharks
make us wonder. They make us question different things. They make us want to learn more about
sharks. I mean, that's the whole point of the week. So is your blog post inspiring people
to learn more? Does it make them want to learn more about your service, your offering? Maybe
it's engaging them in a way they didn't think possible. This could be through video, blog,
different digital marketing options.\par \par But the reason that this shark appeal works
and will stand the test of time between any Google algorithm is because it's the X Factor.
You're not gaming the system. You're not trying to get your keywords in there or anything
like that. You're just doing honest blogging, so your products and services should sell
themselves.\par \par You're finding the void, applying the shark factor, the shark appeal,
and really speaking to your audience, giving them great content that's sharable, and that's
all Google could want. Because if your content is speaking to users in such a way that is
compelling and is sharable, then more often than not, you're probably answering a searchers
query within that, a long-tailed query or a direct question that's going to get you
noticed and Google will find you.\par \par So, just writing blog posts that sell themselves
- really that's what's going to stand the test of time through any Google algorithm
update. Hopefully there's not a Jaws one, but yeah. So, go shark week, and good luck
finding your shark appeal.}