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we are in Gravina in Apulia, close to Bari, in the Murgia Plateau hearts.
which has been an important area for sofa and harmchair manufacturing
here, when some times ago flourished the sofa and harmchair industry
are springing up successful companies in the Informatics and telecomunication field
from forniture to mobile communication industry...
it's just the case of MACNIL company: a small enterprise which has grown up on national first and nowadays international scales
and which is solidly based with its headquarter into the
Gravina old town and which is characterized by strong dynamism
MACNIL has its core business in the Informatics, Electronics and Telecommunication
and specialized in integrated wireless/web solutions and telecontrol through gsm/gprs
gps
infrastructure interfaced with mobile TLC network and through browsers
smartphone and cellular phones.
All the technologies used are innovative and up-to-date, according to
international standard: WIFI, bluetooth and RFID, just for mentioning some
among the well known ones
the diversification linked to the Infomation Technology ambit
has improved many specialization fields
in synergy among but with their own peculiarities
especially into
Telematics, messaging,
mobile office
and telecontrol world
MACNIL was established in 2000 by MAC: Mariarita Costanza and NIL: Nicola
Lavenuta
two dinamic Apulian persons
who, after several working experience throughout Italy, got back to their nativeland
for setting up a very high techological business
He is the Chief Executive Officer, she is the Techinical Director. They have known each other since young
they got married 12 years back and nowadays they have 2 beautiful kids
They have had a hard work life with passion, ambition
and know-how sharing for the homeland
Nicola and Mariarita have established as the company headquarter a
Renaissance building into the Gravina Old Town
a tangible example of
a glocal approach
NIL: in this building where used to live my paternal grandparents
I spent my young age in such a place, and when we
decided to start with MACNIL business in 2000
we needed a place
we can say that the firm is born in a tiny room within a buildind form 16th century
in the Gravina Old town
we have started beliving in the glocal idea
being connected to our origin, but
considering globally our market
At the moment MACNIL is the Italian leading company in Telematics for Fleet Management
supported by a Tele-Selling center and more than 1500 selected resellers
on the all Italian Boot
a well structured organization
that has confirmed more than two thousand customers
just in 2012
and nowadays the management is concentrated on the internationalization process
just successfully started in 2013
attending the main international fairs and exhibition with innovative technological
projecting
At the Düsseldorf Medica Fair: 17 Halls and more than 1 million
visitors
it has been presented a very brand new products in the field of E-Health and Telemedicine
winning on time with American and Korean enterprises:
the first mobile telematics defibrillator in the world which is remotely controlled
able to cut intervention times and maintenance costs
besides, in 2013 will be lunched another important innovation on the pharmaceutical field
on the market
a telematics glucometer able to assist a diabites affected person in monitoring
costantly and discreetly the blood values and able to transmit real time
outcomes to a central server always in connection with the personal practitioner
which is able to check constantly the blood values and receving alerts in case of exceeding
the average values
innovating and seeing faraway things more than others is one of MACNIL
strength, in fact MACNIL has chosen an Albert Einstein motto as expiring
phrase for its action. On the Technical Dept.
which is concentrated on R&D, projecting, developing: basically the firm's heart
there is an Albert Einstein picture which remembers everybody that the imagination
is more important than knowledge.
what makes MACNIL competitive within its field internationally
is the value of its researching abilities combining to
its skills in innovation technology practical applying, beginning from
real customer needs. It is the customer which requests the product engineerization
set up on-demand, based on precise market needs not already achieved
MAC: There's the customer need which we engineerize.
At that stage it is born the product
Such a product, then it is passed to our sales colleagues people, which look after selling
and distributing it. That is became a standard product
while they go on selling it. We carry on developing projects based on
other customer needs
so we are in a constant researching
Such a plus comes from the human resources skills, more than 70 employees among electrical and informatics engineers, web designer
sales people
which are 30 years old average, more then 70% are women
working daily in sinergy with high team spirit, moved by
ambition of overcoming steps everyday
Another company strength is about its organization structure
next to the research team leaded by Mariarita Costanza, the MACNIL squad has
the aim of building up a proper technological district in the South of Italy, through
unifying specialized firms driven by the common mission of offering
high qualified product and services internationally
through a sales network
made by reseller and distributors
but the real commercial soul stays within the tele-selling-center
in a place just a few meters away from the ancient headquarter building
where front-office and customer service are dedicated to
the customer satisfaction
here, everyday sales account people work on trading proposal supported by internet and telephones
for closing deals
just contacting customers through a
DEMO on web presentation
with a significant cut on moving time
it's a green sales account, which make 70% total revenues
NIL: we have started developing web solution for selling
the possibility of non visting customers physically
but calling them up, make them
on-line and explaining all the application functioning
like if we were next to customers
as a sale account
MACNIL is vocated to innovation
high efficiency standard and for its high technological standard.
such elements has allowed starting the business partnership with
telecom italia
from the collaboration has born the telematics for business Fleet Management product
covered by the Telecom-Impresa Semplice brand, but with
the entire technology and back office MACNIL branded
research and innovation, strong sales skills
well structured selling dept. Team building, investment in human capital
passion and enthusiasm
it seems all together the recipe
for such a company, started with a banking loan of 30 million Italian liras, in 2000 and
it is going to close the 2012 annual revenue with more than 2 million euros.
In Apulia, there are better solutions than global crisis
Apulia is producing excellency, when there is the determination of making
business with exepertise, dedication and tenacity.