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Imagine if a mirror showed you how you would look with your make up.
What if you could test many lipstick colors in few seconds?
Or try several shades of eyeshadow with no need for makeup remover?
Have you ever thought about it?
Natura Una presents: Virtual Mirror
Natura wanted to provide women with a unique experience.
For this reason, it teamed up with a restaurant in São Paulo, to surprise women in their most feminine moment: when they are in front of a mirror.
And this is how it went: in the washbowl of the restaurant, an LCD TV was installed and over it, a mirror with a touch screen device was placed.
A frame was fixed around it.
Besides that, a Kinect camera, which recognizes movement, was positioned on the screen.
And that is how the experience starts...
By standing in front of the mirror, the person is surprised by the product line of Natura Una Makeup Line
and receives an invitation to use all of them in a unique way.
To select the makeup, the woman only needs to touch the products displayed on the right side of her reflection
and follow the instructions on the left side.
The person must apply the makeup on her own face, moving as if she was really putting on her makeup.
That is when the great surprise comes: by looking at herself in the mirror, she can see the makeup perfectly applied on her reflection.
And to make more combinations, she only needs to select other products and try new looks in few seconds.
A virtual experience with such real results that make you think you really are wearing makeup.
Isn’t that incredible?
Surprise yourself too.
The Natura Una virtual mirror is at ICI Bistrô, on Pará Street 36, São Paulo.
Natura Una. The Best expression of yourself.