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Pinterest came into the picture in March of 2010 as a closed beta version operating on
an invitation only basis like many other social media outlets in their infancy had preceding
them. But it wasn�t until August 16th of 2012, when Time Magazine listed Pinterest
as one of the �50 Best Websites Of 2011�, that it really stormed onto the scene and
began to gain real momentum. By December of 2011, Pinterest had become one of the top
10 largest social networking sites according to Hitwise data. What really grabbed my attention
about Pinterest was what happened in the following month. In January of 2012, Pinterest managed
to drive more referral traffic to retailers� websites than Google, LinkedIn, and YouTube
COMBINED. Better yet, Pinterest overall is now the 4th largest referral network only
falling behind Google, Facebook, and Twitter. Now if that doesn�t scream business opportunity,
I don�t know what does. Once Pinterests popularity began to increase, many businesses
saw the opportunity to tap into this extensive social image network as a marketing platform
while it was still �fresh�. They saw it as an opportunity to better connect with their
targeted audience and to improve their organic rankings in the search engines.
So what�s in store for Pinterest in 2013? Stay tuned next week to find out more
Thanks for joining me today