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Hi, this is Ben Moskel and we’re here at the tail end of the System Seminar. Just a
couple of days ago I had an amazing experience actually. I had the experience of doing Howie
Jacobson’s AdWords Checkmate. Here’s what happened with me: We are doing this activity.
We are doing the exercise and keep in mind our websites generated about a little over
a million dollars, three consecutive years. We’re looking to kind of go into the next
level and looking for different ways to look at our marketing hooks, our marketing angles.
As we’re writing the new ads we’re getting ideas and new looks that we never thought
about and the feeling that I got when I was writing these ads was basically kind of like
a first time you get the success and you’ve got the successful machine going and you taste
blood and you can’t sleep at night and you’re getting up at 3 AM because you’re thinking
of a new idea, a new angle and not that I have become worried about business, that’s
not at all the case, but when I’m writing these new ads I had that feeling of excitement,
the new feeling, the -- you can’t sleep at night and you have to get out there and
test this and get it online and that was the experience that I got out of it. So, if it’s
something you’re thinking about, if you’re maybe kind of stuck at the same level and
you’ve stared at this thing and can’t think of new way to get there, this is like
opening all these little cabinets on the wall of different ideas and things just start to
flow. That was my experience with it and I’m sure that you’ll have something similar
or even better.