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How to Do Keyword Research for Free hello and welcome
in this video session I'm going to show you
how you can do keyword research using
Google and do so for free first of all let's understand this fact
you never should have to pay for keyword research
or for some keyword program
that there are many paid keyword
research platforms out there you simply need to stay away from them
reason being it is Google Platform that gets searched
billion times in a week
around the globe okay so only
keyword research platform you will need for your
on online business is Google and your
ability to search it so
let's look at this
particular diagram and simply spend
a minute or two looking and understanding
advanced keyword research process
once again it is Google you will need to
conduct data mining you can use
Keyword Tool you can search Google search box you can do
competitor research to see what keywords they are targeting and you can also
browse around online communities perhaps
forums and so on where there are a lot of people who
get backlinks and
simply they place their anchor text
in the backlinks in the forums related to your online industry
and regardless of the
online industry you are in I assure you there
will be one or two popular forums where they allow
webmasters like yourself to include
signature links and so on so looking at that
can also give you research in to your keywords
let's close this diagram let's
quickly understand how we can use Google
to do our keyword research for free
first you know your online industry
meaning I don't know your online industry
the online industry that you are in you know it you know your products
you know your services you know who your potential customers are
now we got that out of the
way what we do is first
to get an idea into
to your online business and the keywords that are likely
to be typed by your potential customers you go to Google search box and
simply type your industry
related keywords within Google search box
let's take SEO consultant as an example keyword and let's do a
search in Google now what happens
is Google's gonna give us some ideas as to
ohh I am aware of this many different web documents
related to these keywords that's what Google does
it shows you result sets here it shows us Ads here and Ads on the right hand side
simply forget about it what you need to keep and eye on
is the first result set Google brings you
for your own industry keywords okay what you do is
you simply browse down the bottom and keep an eye on these
related searches: what that means is Google is saying to you
okay you know what you searched for this keyword and
these are the results here are the results
you know when
people search Google is not thinking someone is doing a
research Google is thinking okay someone is looking for
this search query brings this
result the way as a keyword researcher
the way you should be looking at is first quickly take
notice of this URL first result
organic results not the paid ones
then
you can look at other ones and other ones and you look at
the keyword in the title keeping an eye on that
it's only smart for you to perhaps at the start you need to write things down
because you getting an idea as to the keywords that
you will be interested in and looking at the
related searches: related searches:
are down the bottom because Google is thinking okay you know what
if someone searched for keyword and if they didn't find the answers in this screen real
estate and if they had to browse down the bottom then
surely they did not find what they were looking for
let's help the searcher by giving them
you know what there are other people who are searching
keywords like this and they have
also searched for keywords like these that you see
so related searches are extremely important for your own
keyword research now that we got that out of the way what you need to do then is
to say to yourself okay
let's keep an eye on these let's say salary let's say
specialist let's say rates for example
then what to do is you go back to the search box and you type in
salary when you do its gonna expand
your search queries in to different ones as you see here in
search engine optimization terms these are called long tailed
keywords okay so if you hear that term long tailed
keywords just remember that keywords that are
more than 1 as in
2 3 4 5 6 and so on
so we type in salary let's then go an type in specialist
what we're doing is we wanna see what else does Google bring here
let's then go back and say how about rates
what happens with those terms
as you see we are in 2014
therefore this you may simply change
this target this keyword but change the year date
to stay up there you know in the industry you are in
but you do so stay
up to date so to speak because whoever targeted
these keywords: they've done so three years ago
so therefore they may not have updated their website
therefore if you then turn around and say okay how about you say
2014 that's start of the new year
and you create a blog post or webpage targeting these keywords
you'll rank them very quickly so now
once you start playing around with Google search box
let's say specialist then what you can do is you can
be smarter looking at the
screen that you see now
Google has stopped three words four words long
what if you do A what if you do
B what if you do C
what if you do D E F
G and so on okay to see what Google
shows you as you can see it expands them more and more
so you always you always need to think
outside the box so to speak when you do your
keyword research okay so that's one idea don't forget
to do that because it is very important for you to find
important keywords where other search tools like
Google Adwords Tool may not give you so remember A B C D and
all the letters or even numbers if you want okay to
see okay as you see look
that's what you do when you do keyword research play around
with Google search box write things down that are related to
your online industry
once we got the Google search box and related
search options out of the way
what you can is use Google Keyword Planner Tool
now the screen you're seeing here I've made a video that
used old interface but I've shared some
useful insights within this video itself then
I went ahead and created another video tutorial
showing how to use Google Keyword Planner Tool
for keyword research so therefore I'm not gonna show you how to use that again
you can after this video session go back and watch this particular video
just remember for organic rankings
the way that you target keywords needs to be different because with Google Adwords
you can target keywords spend bit of money to see how its
performing if it's no good you can simply forget about it and target
different ones but with your organic SEO
the keywords that you choose select and target needs to be you know
perfect because
you're going to invest you time and energy ranking them but
remembering ranking keywords is easy when you follow the information that I
shared with you in my YouTube channel
so let's go back to our keyword research what else can you do
well what you can do is first
after we've done the search you look at the
organic ranking results
copy that and go to backlink watch dot com and do
backlink analysis on the first
ranking keywords ranking
website let's check
while that's going on
what happened ohh backlink watch it's
showing me result as to okay this particular
website whose ranking first position for this keyword has gotten
about this many backlinks now there are a lot of
backlink analysis software out there you don't need them
keep your money in your pocket buy a coffee for yourself
don't spend your money on keyword research tools or
backlink analysis tools and so on okay now
why you need to do backlink analysis for the first
ranking website is because you wanna know
what keywords your competitors are targeting
before you even head out to their website
before you browse your competitors website
go an do a backlink analysis to see okay are they doing
SEO if so
which keywords they are targeting and as you can see here
this tool will give anchor text as well
anchor text is back links pointing to your website
and anchor text is a text that you use within your hyperlinks now
most people who do SEO they will
include their important keywords within the anchor text
therefore you looking at the backlinks of
your competitors will give you some different ideas as to
which keywords they are targeting
so remember you need to conduct
back link analysis for your competitors to see
keywords they are targeting
then you can surely browse around your competitors website
to see their linking structure internal
links their titles of
their web pages
do they have highly keyword targeted internal links you look at that right
you can open up Control U to look at the source of
your competitors website because most often they will have
meta keywords
as you can see we've got meta keywords here then
you can browse around those keywords
to see what else you can target you can also look in
description because they may have included some keywords that no other
tool may have given you so perhaps you
know all these informations information I'm sharing with you so far
perhaps you do perhaps you do not but for keyword research this is what I do as well
another thing is way back machine
Wayback Machine is a web archive that indexes the
web now what you do is you simply place the URL of your competitors
website
and then have a look if WayBack Machine gives you any
information as you can see that it does it shows you when it visited that
website as you can see
they been around for many many years online
let's go back in time to see what keywords they targeted
when they went online for the first time so to speak
let's press on that
as you can see many years ago they has this website
what you should be looking at for your keyword research is the same thing
as in links
internal links in the menu structure did they target
keywords if so which keywords write them down
now as I've said to you the only tool you will need is Google
search box and some freely available backlink analysis tools and so on
another thing is
you can conduct Advanced Search Queries in to Google Google is a
database that has many many things online
it indexes the web that's what it does that's what its good at
therefore I'm gonna simply copy and paste
this particular search query it will be available in the
description of this video now why you would want to conduct
this type research keyword
research why is because
let's quickly open up few web sites few results
before we actually go in to that let's analyze what we've searched
we've said in URL look for the keyword Webalizer
with forward slash and look for in title
look for keywords Usage Statistics
for and we've wrap them within the quotes so we're
telling Google to look for those keywords in that
order in the title of a web document
we've also said look for this particular keyword
in the URL portion of a web document
that's what we've told people to bring for us now why did we do that
well spending 5-10 minutes you will find information
related to your online industry Webalizer is
stats now
almost all web sites have
server logs and sometimes
website owner makes this available
to the general public so therefore
as long as it is in Google search engine
database you have every right glimpse at it so it is nothing
like grey hat or black hat SEO all you're doing is data
mining and keyword researching therefore
typing into Google search box terms like this
allows you to see does Google have
any server logs indexed that is related to
your online industry and you will definitely find it
now you may change the keywords as such you can say how about
marketing I'm in SEO industry for example
that's related to marketing as you can see you its gonna give you
different results but you're not limited to
in URL type of search
you can say well how about intext of a document look for these terms
as you can see you will definitely find useful information
we're still doing keyword research here right
when you find the information from Google as in server logs
simply cut that out
from the address bar and then refresh it
to see first thing to save time for yourself
is to see okay you know what I've searched Google for these terms Google has brought
that information are they related to my
online industry as you can see here
this particular website I think it's jewish they are
related to my industry so therefore
if then Google brings me stats from that website
I should simply browse around to see what we're looking for you these
search options and as you can see
its not kinda useful for me but if it was
what I will do is actually translate this website
although it's different language I'll still translate it to see that
search information cause you will find
if you look for it its out there another website as you can see okay
first thing I do cut that out have a look
are they in my industry that's what you should be doing when you do
this type of keyword research
and if they are then browse around
to see what search strings
did their visitors typed to find them
that's what this is showing you this Webalizer is showing you that
as you can see you may not always hit your target but
I assure you that if you spend 5-10 minutes
you will find keywords that people are using
you should focus on long tail keywords
because whether you use Google Keyword Planner tool
whether you use Google related search options
whether you use Google search box whether you do backlink analysis
for keyword research
often times if you do this type of
keyword research you will find long tail
keywords that no tool out there can give you
and at the end of the day
you can find all these short keywords to target easy
just go to Google keyword planner tool type in your industry keywords
and it's gonna give you all the ideas but long tail keyword ideas
you either have to think about that
or you can do this type of
keyword analysis okay now another website
let's have a look are they in my industry
there is nothing happening here simply disregard then move on
keep typing different terms different terms
in to Google keyword search box
let's go back to the first page of this document
I'm gonna make this available for you in the description of this video
as well when you choose keywords
understand that the way that you choose keywords needs to be
perfect precise creating landing
pages I made a video for you
on page SEO simple
whichever keywords that you're targeting understand that the
way people search
Google the keywords they type
it differs so if you're locally based
business so therefore if you're not
targeting post codes local suburbs in your
web pages then you will be missing out
so when you understand keywords do so
in this manner transactional type affordable cheap
clearance sale purchase
shopping and so on local area code
CBD if you offer services in Melbourne City for example
postcode state country so on target them
features regardless of the products and services you're targeting
people type keywords that
define your products and services so you can
include those keywords to target them as well
once again the only tool that you will need is Google search box
tool I haven't showing you online communities because
simply browse around forums and communities where a lot of
people get take a look at
signature links and so on so
once again you never have to pay
anyone any money for keyword research I have video
tutorials that shows you how to use Google Adwords Tool
which obviously is the best tool
available on internet and that is the only tool you will ever need and Google makes it
available for free for you okay but now they renamed it and renamed it and
changed the interface and called it keyword planner tool
simply type in your industry related search terms and
have a look what Google brings as far as keyword
research data and then
use the insights that I've shared in this particular video session
run backlink analysis on your competitors
play
around with Google search box do A
B C D and so on just play around
five minutes ten minutes
don't be thinking that's wasting time it isn't you'll save time in the
long run cause you choose the key words properly first
you rank them once and once you do you'll
always gonna bring potential customers
through Google search engine okay look at the
related searches down the bottom for all the keywords that you wanna target
play around with it to see do
backlink analysis on the first perhaps
second or even third ranking website to see what keywords that they are targeting
and then go and do
advanced server log
analysis to see keywords
this to see long tail keywords
and then simply subscribe to my YouTube channel
because I will be adding more
useful videos for website owners like you and me I
thank you very much for learning with me and I hope to talk to you in the next
video session and please don't forget to give me a like if you have benefited from this video
tutorial session I wish you happy
rankings I'll talk to you very soon thank you very much take care bye bye