Tip:
Highlight text to annotate it
X
Brian: Hello, hello and welcome to CatalystMLM, I'm Brian Swichkow, and today on the show
we have Scott McGee. Scott is the creator and host of the MLM Blogger. Which is a website
that offers a lot of really useful information, tips, tutorials, and great resources to help
grow your MLM business. Scott is a distributor for USANA and has been for six years. And
really loves helping people within his company and within his down line. And within the industry
as a whole. Thanks so much for being on.
Scott: Yeah, no problem, I'm glad to be here with you Brian.
Brian: Yeah, and so, you didn't start your kind of entrepreneurial journey in Network
Marketing, you started before that. And, you had a pain that you were trying to solve and
you went through a bunch of different things before you ended up finding the industry.
So, tell me a little bit more about that story.
Scott: Yeah, I was, normal, right. In the beginning, I went to school, you know, the
parents telling me I needed to go to college. And, I went to college and I was gonna be
a doctor. The two things I always said was, I wanted to make lots of money and I enjoy
kids. So, I thought at that time, it made sense to me. And, so, I got started and, like
about a year into it. I was probably towards the end of my freshman year. I got a call
from my sister. But it wasn't just any, a normal call. It was actually I was in, taking
a calculus test. I was in my, like, final exam for the year. And, I'll never forget
because she calls, and you know, I'm like, trying to get the thing to stop vibrating
in my pocket. And, then she calls back. And so by the fifth time, I'm like, okay, something
has to be going on. So, I answer the phone, and I reach down underneath the desk and I'm
like, hey, you know. Devin are you, is this serious, I'm, you know, what's going on. I'm
in the middle of a test. And she's like, yeah. And I'll never forget because she says, it
totally changed the, you know, you get in life there's these things that happen to you
that totally change you. And take you in a different direction. This was one them. She
calls me, or, she says yeah, I need you to call me back as soon as possible. And I failed
that test by the way. Because immediately I go and I turn my test in unfinished. And
I call her and she said, you know, I'm having a baby. And this is my 17 year old sister,
a year younger than me.
Brian: Yeah.
Scott: We're very close, and she's in high school. And I, it, was a big deal. Because
at that time I was totally broke. I was taking out loans and stuff to get through college.
And that was another thing I had going on in the back of my head, you know, like, they're
telling me to go down this path. But I'm already racked, my first year I'm have like $30,000-$40,000
in debt trying to get through it all. And then, now my sister's having a baby and, you
know. Over the next nine months I did as much as I could. I still remember we got this old
used up baby, you know, baby crib. And, you know, I still remember, going in there and
she had it all painted. And, was excited. And I tried to smile but deep down inside,
you know, it wasn't, it didn't sit well.
Brian: Yeah.
Scott: And I'll never forget the turning point was. After she had Braeden, my nephew, and
I went over to her place she was staying at. And, she pulls out this box. And, or, I asked
her about this box. It was kind of in the corner. And I asked her what it was and she
said, well, that's what the government sent me. And it's kind of like. You know and that's
the package they send all the, you know, stamps you can go to the. I don't really know how
all that stuff works but you go to the grocery store, you know, it helps with the day care.
And it had all the details of that. And, you know, sometimes people say money won't buy
you happiness. But like, on that day, money would have brought me happiness. And, thats
what I like to tell people. You know, I think a lot of times our mindset is just so, wrong
because people say these things. Like, money won't buy us happiness. But poverty won't
buy you happiness either, right. Whatever you want.
Brian: It's a lot more comfortable to cry in a mercedes than on a bicycle.
Scott: Yeah, exactly. But the reality is, and I, some people come to. I mean, they'll
say, you know, but I want to start a charity, I want to start a, I wanna do all these great
things. But everything you want in life, and I don't care what it is. Everything you want,
has to be turned into something tangible for us, and that's with money, right.
Brian: Yeah.
Scott: And so, and that, like getting started there. Basically I went to the internet after
I talked with her. You know, that same night and I typed in something along the lines of
how do you make money fast, right. And that lead me down a path of, you know, ebay, you
know affiliate sites online. What else, I paid $8,000 for real estate and, like, all
the this stuff is taking out student loans too because I had no money. And at the end
of it I finally found this guy that calls me up and he's like, hey, I have this thing
called. I have this, and I didn't really understand what MLM was at the time. And I can't remember
how he presented it. But I just remember be. I was so, skeptical because I was paying all
these people to help me and stuff and then this guy tells me, hey, I'll help you. And
I'm like, what's the catch, you know. Because why are you helping me for free? But at that
time, I had no choice, and so, I went down that path. And, quickly realized that if I
was gonna make it this would be the place to be. Because all these other places, set
me up for MLM. Like where . . .
Brian: Yeah.
Scott: I literally, when I was doing ebay, my apartment was filled with boxes. And, like,
to the point where it was like a, my nephew would come over and there would be, it would
be like a maze where he could run through. And he'd be excited. And then my roommate
was so mad at me. I mean he was really pissed because he couldn't watch T.V. . . .
Brian: Yeah.
Scott: because I had so many boxes. And so, when I come here and you're like I don't have
to stock inventory. The company does that for me, and there's just a lot of advantages.
They handle all the like, e commerce transactions and now that I have another business and stuff,
they handle some of that. For somebody gettin started and not doing other businesses, you
don't, you can't. There's so many things you don't realize. And I think a lot of people
take for granted that the MLM company does for you.
Brian: Absolutely.
Scott: All you do is must market.
Brian: And I mean, it's kind of funny because I had a similar start. When I was in college
I worked for someone else, and they had an ebay consignment store. And, you know, that's
pretty much what they did. And, I mean, I worked for them. But, when you do that kind
of a business or when you do affiliate marketing, or when you do real estate, or anything like
that. Typically there's really not the support system behind it. As much as it would be in
a good Network Marketing business. And, a lot of people will get into it like you did.
And, you know, either, you know, fail a few times, and kind of think that that's not their
direction. Obviously there are people that are successful at it. But, you know, maybe
it didn't fit or maybe you didn't have the information or the resources, whatever it
may be. And a lot of people don't have success with it because they don't have that mentor.
But, in Multi-level Marketing it's built in. And, it was interesting because as I was,
you know, kind of learning more about your story. A lot of people are prospected into
the business that they choose to partner with. And someone comes to them, a friend, or they,
you know, a family member. And they say, here, you know, I have this business opportunity,
take a look. You didn't really get prospected. You kind of prospected yourself. You know,
not necessarily into Network Marketing, but into the I need to make money outside of a
traditional job. So, what was the mindset as you were doing that?
Scott: Well, I think you bring up a good point that I wanna make about the fact that I. Nobody
came and prospected me. And, I tell a lot of people in, like, my down line, and people
I coach and stuff. A lot of people, they go talk to somebody one time, and they don't
even. They don't even get a definite yes or no. They just like, I , they just kind of
talk to the person, they drift, they say, okay, like, right, thanks for showing me.
And then they go away and they never call them back, never nothing.
Brian: Yep.
Scott: And one of the biggest keys to success in Network Marketing is being able to stay
with the people you wanna sign up. And meeting them in the transition period. Because, it
really, the, everybody, that your gonna. Has ever been really. That I've met, that's super
super successful was in some kind of transition period in their life. A lot of times that's
financial stress, struggle, but not always. But, it's some kind of thing, like they recently
got a divorce. So, maybe they're divorce and they just need something to stick their self
into to get their mind off of it. Or . . .
Brian: Yeah.
Scott: they could. When I got started I had recently broke up with a four year relationship,
right. And, well, I don't think that was a big cause. In the back of my mind I really
think that, hey, you know. I wanna go be successful and, you know, prove something, you know.
And, so all these things matter in the transition period is a huge process. So yeah, I mean,
I was in a place where. It wasn't like, my attitude was never like, it wasn't like I
got blind sided and was like, ahh. Well, I guess I need more money, I realized, hey,
I need more money. And, that's something you should be look, any distributor should be
looking for.
Brian: Right.
Scott: Are the people that. And I always tell people you should be testing, to like really
see how somebody is. Like, you can't. The best thing I've ever heard is pigs don't know
pigs stink, right. And you know pig. So there's a lot of people out there that, you know,
they're happy with their life. And they're making $30,000 a year, and they're so happy,
right. Almost, it's like very, it's bliss, or whatever. But, at the end of the day, you
can't change somebody that's totally happy . . .
Brian: Yeah.
Scott: and going to work and everything. And make them into something they're not.
Brian: Yeah.
Scott: So, you have to concentrate and spend your time with, if finding these people that
really wanna make a change. Because they're gonna be the one that really do something.
Brian: Yeah, and that's a lot of people, a lot of leaders have talked about how, you
know. First of all, it has to hit someone at the right time. You can't force someone
to that transition period. You know, and I was joking around, and I had. You know, years
ago, I was like, see all these people around who had gone through these, you know, really
harsh times. And come back and done some amazing things. And I'm sitting there like, okay,
well, you know, I wanna build and I'm hungry. But, I haven't had that so maybe I should
like cut off my leg or something, you know. And then I'd have a story. And it's like,
you can't hit everybody all the time and it's definitely powerful to remember that because
you have to listen to how people talk. And, if they are only upset when they look at their
bank account and they're really happy when they go and watch The Bachelor, then, they
may not be right for the business.
Scott: Yeah.
Brian: But if they are upset enough to do something about it and they're constantly
thinking about what they can do. Then that's where it gets really powerful.
Scott: Yeah. And I will say that, you know, I usually recommend a, it just seems right
to talk about it right now because we're on it. But, I always recommend that people follow
up, you know, like, via email once a month, via phone every two months. And met, actually
in person every, at least once a year. And not everybody you prospect, but the people
that are. Because all the really successful people never, in my experience, have never
came in on the first try. It was like you had to pester them almost like, demand they
come there. Because busy people, successful people, are busy doing other things. And so,
like, always recommend those things. And I use Google calendar. I love Google calendar
because you can just put somebody's name there and you can drag and drop. Send yourself an
email reminder for that date, to like, to call these people. And what I love about the
drag and drop is I call that person once the email comes in when I'm done calling that
person I just drag them two months later, or the email, whatever the reminder is.
Brian: Right.
Scott: And. But the key I think is to stay in, too many people I think, only connect
to a prospect. If that makes sense. Instead of just connecting to keep in touch and, you
know, say, hey. And, like, my number one prospect strategy and what I love to do is like is.
Find out what somebody's problem is, and just like, you know, you're just talking with them.
Brian: Right.
Scott: And waiting for them to say like, you know, my boss is a jerk. Or, I don't' know
how I'm gonna do this one thing. I don't know how I'm gonna. I'm gonna, our company does
a lot of health and wellness products, so it's like they might be saying. You know,
I don't know how I'm gonna be in my bikini this summer so its like, you ask them. Well,
and the questions always the same, regardless of their problem. Is, what are you gonna do
about it?
Brian: Yep.
Scott: Right.
Brian: Yeah.
Scott: And, most people's answer today in America is, I don't know, right. That's what
people say. And . . .
Brian: Right.
Scott: so when they say that, you know. Well, if I had, if I have a solution, then I could
show you. And so you've probably heard that. But, that is the number one way I know to
prospect. Because if you really put somebody on the spot like that, it's really. It shocks
them, people enough to really take action and look at things.
Brian: Yeah, and going one step further, you know. You go to that same person and you say,
you know, what are you gonna do about that. And then you say, if I had a solution to that
problem, you identify, if I had a solution to that problem, would you be interested?
And then most people will say, yeah. And you present it, in some way, you know, be it good
or bad. You know, depending on how much experience you have. And you say well I have this product
or service whatever it may be. Opportunity. And, a lot of times people will, right off
the bat, be just like, say I'm not interested. And, I love Jim Rones response to that, which
is three words. Which honestly, personally, changed my life. Because it made my life so
much easier. Isn't that interesting. And, if someone responds to you saying I'm not
interested in the thing that I don't know what youre talking about. Like, you know,
just, hey, I have an opportunity and it's this thing, would you be interested in watching
a video. And they, I'm not interested. They're not interested in watching a video, to learn,
what the solution to their problem potentially could be. And you say, isn't that interesting.
And nine times out of ten, they'll come back and they'll say why is that interesting. Well,
I just think that it's interesting that you're don't wanna take a look. You know, and you
don't know what it is. And, a lot of times people will kind of flip around and they'll
sell it to themselves. Whereas if you try and education them on why they should pay
attention, they get further and further away. So, a lot of times, you know, taking the passive
approach, it is, it's very powerful. But, I think, you know, the moral of the story
is, that you have to listen and identify what the problem is. What type of person they are,
and so on and so forth.
Scott: Yes, absolutely.
Brian: So, when you were getting started, I mean, obviously you were already looking
to earn money outside of a traditional job. And then your sister got pregnant and you
wanted to help her. But, you know, it seems like the pain of your financial situation
drove you but, what was it that pulled you?
Scott: Can you be a little bit more specific by that?
Brian: When, you were trying to make money so that you could support yourself, support
your sister and just kind of have a better quality of life. But, was there something
that pulled you towards the future? I mean you were trying to get away from that so was
there something that was pulling you forward.
Scott: I wouldn't necessarily, trying to get away. I mean I guess the better way to say
that is I wa trying to, you know, just be there and help support. The, I guess, I could
say that what kept me going a lot of times. Because I didn't get off to a fast start.
I had no sales experience. I was actually a. I have a little picture of myself from
a yearbook that I show when I talk a lot. And I was, I got voted, from my high school
yearbook, the nerdiest kid at school. And I forget what they called it, the scientist
or whatever. But basically that guy was the nerd. And so, I had these big ol' glasses
on. And I have this like, lab coat that they make us dress up in. And I totally had no
skills. And so, the first year in my business I sponsored one person. It was my mom, who
I begged to get started. So my up line would keep working with me, you know. And . . .
Brian: The first year?
Scott: Yeah, the first year.
Brian: Wow.
Scott: So a lot of people get off to a fast start. I got off to a very slow start. I would
talk to people and. I mean, I'd, to think back now, like, how I handled the rejection
and the internal stuff that was going on. It's all this, now I laugh about it, but I
had to become a different person first. But, during those times when I like, was struggling
right. Trying to, like literally I was eating my honor ship. That's how I was surviving.
Or, my maintenance, whatever you call it in your company. And . . .
Brian: Yeah. Okay, yeah.
Scott: And, so, during those times and now this is what I always tell people, you know.
What kept me driving is like, there's a disclaimer that's been out since before I was born, right.
And it's still updated, it doesn't really change as far as the statistics. They've updated
but, the statistics are still the same and that's. And this is by the social security
administration and I'm sure that you may have heard it, almost, it's been used forever.
Is that 98% of people, when they are 65 will be dead, or dead broke. Meaning they're dead
and gone or . . .
Brian: Yeah.
Scott: they have no money to retire on. And so that means they do a couple things, they
, that means that they go live with the, well live with their fam, live with their, you
know, their family, or some sort.
Brian: Right, yep.
Scott: Mom, dad, or sib, like their kids or whatever and you know, then they make everybody
miserable. Or then they get put in nursing homes by the family. But, in all those cases
it's never a positive one. So in nine, only 2% of people actually better their lives.
And so . . .
Brian: Yeah.
Scott: And, to me it's funny. They'll have the cigarettes and they'll have the tobacco
and on it they put the disclaimers like, it may kill you or whatever. Well in my opinion
they should be putting that disclaimer on every college. Like 98% of people that graduate
from this college end up dead or dead broke by the time they're 65. And, I'd read that
somewhere. And it always stuck with me. And you know, I ask anybody out there watching
this and when I'm talking I say, you know, write three things down on a piece of paper.
Number one, how much you want to have in the bank to retire.
Brian: Yeah.
Scott: Number two, how long would it take you to . . .
Brian: Yeah.
Scott: get there, right. And, when you do, when you write those things down, or, I'm
sorry. You need to know, number one, how much it would take you to retire on, number . . .
Brian: Right.
Scott: two, how long it would, how much you have now, and number three, how long it would
take you to get there.
Brian: Yeah.
Scott: And when you do that, you'll see that. Not, in almost all cases, a job won't get
it done. And when I was looking at that, that was the only thing that kept me going. I had,
sometimes I did not want to get up. I wanted to go hang out with friends. I was turning
things down. But if you really understand what the, those things I just told you, if
they've sunk in. Not like, kind of like over the head, but if you really get that. You'll
understand that you have to do something.
Brian: Right.
Scott: And, in my opinion. Now, I'm, there's lots of ways to make wealth. And MLM, I don't
necessarily there's even. I think there's other business you can make a lot money than
in MLM. That's just how the real business. But it's the same time there's a lot more
challenges and things. But, in the beginning, for somebody that has no business experience,
I think that, MLM is the best launch pad.
Brian: It is.
Scott: To anything that you want as far as business because you're getting all these
connections. You get the support you don't have. And so, if you look at the fact that
you're not gonna make it unless you do some kind of business and the fact that you have
all these extra benefits to get started, MLM, just makes sense.
Brian: Yeah, and it's been mentioned in plenty of books, Donald Trump, Robert Kiyosaki, Bill
Gates, I think Warren Buffett, and tons and tons of other very very wealthy and successful
people. Who also said MLM is the best way to learn. You know, Guy Kiyosaki, no, I'm
sorry not Guy, Robert Kiyosaki, at one point and time said in a book. He said that it's
the best way to get sales and interpersonal skills, because it's free training. He's like,
you know, you pay, tens of thousands of dollars elsewhere to get that kind of training. And
you join an MLM business for a few hundred dollars, and you work and you get trained
for free. And you get paid. And it's . . .
Scott: Exactly.
Brian: really powerful. And I think kind of going back a little bit you talked about the
two percent and, you know, the whole recent, somewhat recent, you know. I am the 99% thing
with you know, the occupy, or whatever. It's interesting because I saw it, there was an
info graph of the distribution of wealth. And it's, you know, different for different
countries all over the world. But it's, you know, conceptually very similar. And, it's
not that they money is gone. And it's not that it's unavailable. It's that people aren't
driving to get it. You know, there's a lack of ambition of people saying. They say, I'm
down here and there's no way I can get up there. Whereas if you took, you know 30% of
the people in the 99% and said, hey, here is a percent of ambition, whatever it may
be. You know and if they just said, okay, I get it, now it's possible. And they all
started working that would start to even back out. A lot of it is just peoples sense of
complacency for not having that, not looking to the future. And it's, you know, everybody
wants to kind of be, accepted by everyone. So they don't do anything, extraordinary.
Because their afraid of friction. And so I, and kind of on your story, on your line is
that you said in a blog of yours, you said, you struggle as you build your skills, but
once you finally get it, things start happening faster than you ever expected. So, what, you
know, what happened when this happened for you?
Scott: Well, I mean, it happened right. Like, I'll never forget the first convention I went
to. I, at that point I'd only sponsored one person and that same week I came back, I came
back and I sponsored like 13 or 14 within a week or week and a half, right. Yeah. And
a lot of these people were people I had already talked to, right.
Brian: Yeah.
Scott: So, and I always try to break that down for people and try to explain it the
best I can. And I can't, I know why it happened, but to teach what I learned from that convention,
I, you know, it's not very. It's not really easy and so, I went there and a lot of people.
I asked people, you know, what's different, right. Did I learn all this information and
I go out and now I have new prospecting lines to use? And the reality is, it wasn't, right.
I didn't know a whole lot more. When you go to events and conventions, it's not like,
you do kind of casually learn some things. Usually I learn the most at the bar, or at
the not necessarily, it doesn't have to be drinking . . .
Brian: Yep.
Scott: but like, even if you're not drinking, right. You're at the bar and your kind of
chit chatting and that's where I learn most of. Really the big aha, the big aha's I've
got were at the bar. Not only, sometimes I might even be at a table, like, kind of listening
to two people that were more, back in the beginning, more successful than me.
Brian: Yep.
Scott: Trying to just hear their conversation. But, I mean, I got great tips that way. But,
what it really changed for me was, and this is why I say tell everybody. If somebody wants
to work with me, like, I look at it as a privilege to work with me. And a lot of people, I think,
look the other way around. So, it's like, if somebody wants to get my time, right. You
better be registered for the company convention. And if you're not registered for the company
convention, I, don't call me, don't sign up. I don't want your money, right.
Brian: Yeah.
Scott: And, because I've never met anybody that's been successful and not go to these
things. And what happens I think, it's a posture thing. And you said you were just interviewing
Ray Higdon not too long ago, and he talks a lot about posture as well.
Brian: Yeah.
Scott: And, it's like, I think it's about seeing all the other successful people, realizing
that it's real. Especially if you've never had any business experience. And really, if
you want to change your posture the best way is to just really to stay focused on what
it is you're there for. A lot of people get worried about their self, messing up. But
if you can stay focused. Learn to stay focused on helping somebody else and make somebody
else life better.
Brian: Yep.
Scott: And not taking crap from the people that have an attitude. Because there are a
lot of people that have an attitude about it. So, even if, in the beginning when you're
not successful yet. You have to be able to have that kind of posture before you have
the success.
Brian: Yep.
Scott: And so, it's hard for some people. But, that's what changed. I mean immediately
afterwards I sponsored 13-14 people after I went to that event. And afterwards, and
then about two weeks later I moved to Malaysia and into the Philippines. And launched some
new markets. But it was all started with an event.
Brian: That's awesome. And, Ray actually said yesterday, he said, when he was getting started
and he was talking to people he was saying, you know, I'm doing this with or without you.
I'd love for it to be with you, but. I'm still gonna do it. And, a lot of people kind of
want everybody to be happy with them. Be impressed by them. They want to please people. And so
they go out and talk to their initial prospects and, they're asking for approval. And, they're
asking for approval when they haven't made any money, they don't really know anything
about the product or the services. They probably don't have their own testimonial yet. And,
you know, they're not even excited, they're kind of more cautious. Usually. And, a lot
of times it is, it's confidence and, you know, we talk about before is that, fake it till
you make it. It's not fake it till you make it, it's fake it till you become it. And,
you know, you just kind of keep pushing at that because getting to the convention aspect,
your right. You know, it's, any convention, any company is hughley is for, both connections
to other people. You know, being able to touch this company that, you know, you're sitting
in your living room working on and you see, you know, conference calls and you talk to
people. But, being able to touch something physical and be in a building where everybody
like you is there. It's powerful. And, being able to sort your prospects, and the people
that you work with, is also very powerful because, you can't waste your time with someone
who, you know, isn't doing anything. And so, as a leader, you filter out the people who
aren't working. As someone who's not a leader and wants to be, you know, you have to make
the effort. And, I mean, I've heard story after story after story, of people who sold
a car and walked to conven, you know, I, crazy stuff. Like, you know, they just got there.
And, it's important that people realize that you know, it's was it the, the only walls
that you build. The only walls that you have are the ones you build for yourself. And you
said, after talking about, you know, struggling for a long time. And then finally getting
it. You also said, the important thing is to make sure you don't quit before you get
there.
Scott: Yes.
Brian: So, when would be an appropriate time to quit?
Scott: In my opinion, as far as, you have these things in life you want. You should
never quit. I mean, my attitude was always, like, I'm either going to make this thing
work, or I'm gonna, I'm just gonna die broke. I mean, trying. But, I'm not necessarily saying
stay with the same company, but, because their might be a company that isn't particularly.
Well, I'll say this so you brought up a great point. Because a lot of people, and it's a
rookie thing to do in MLM. They're trying to pick the company. And it's, and in my opinion,
it's not the correct way to go. The experts, they pick the team, right. If I was gonna
be starting over . . .
Brian: Yep.
Scott: again today, I could go do it by myself, but I would be much, you know, you want, your
looking too, what's the support. And I tell anybody, it's not about like jumping companies,
or trying to get people to go some other place. But it's about asking yourself, what is, is
my up line, does my up line even have the success I want.
Brian: Yeah.
Scott: Right. And what I, me personally, if I, I went up like my, I had my sponsor and
then I went up and then I went up. And you know, like, I'm trying to find who's above
him, who's above him . . .
Brian: Right.
Scott: to work with, right. And so I tell everybody, if you don't have that support.
Ask them who they're up line is. Go to that person and tell them, 100%, that, I'm in.
I'm serious about this business, you have a work horse. I'll go to work, you just gotta
tell me what to do. But I need you to show me. I'll do anything you ask me to do, but
you have to show me. And you have to spend time with me. And I wouldn't stop going up
until I found that person. And if he doesn't exist, that may mean sitting out and getting,
and joining another team in your company. Or another company. And I'm not trying to,
I don't, I won't try to, like some people might take that wrong. Or other leaders might,
you know, feel like, you know, I shouldn't say that. But in my opinion that's what I
would do if I was struggling in MLM. And I think that's. And I wouldn't feel bad if somebody
wasn't getting the support from me for some crazy reason. And they wanna go do that, I
wouldn't feel bad either. But, that's . . .
Brian: Yeah.
Scott: what I recommend.
Brian: Yeah.
Scott: So.
Brian: And I know, I'm actually not sure if they're in your up line or team. But we talked
about Mike and . . .
Scott: Yeah, we're actually brother and sister lines.
Brian: Okay, awesome. But, so when we were talking about it earlier, you were talking
about how you guys were, you know, hanging out in Chicago. And you were laughing and
enjoying it. And you know, so many people forget that it is about that connection. Because
these are people that you're gonna be working with all the time. Enjoy it. And, you know,
if you don't like the person, particularly, then it's probably not a great business partner
to have.
Scott: Yes, exactly.
Brian: So, you know, one of the things that I know that you really have a passion for
is talking about building leaders and finding leaders and just leadership in general. And,
you know, I guess one of the questions that I had for you is what do you distinguish between
leaders and prospects. Or are you prospecting leaders or are you, you know, finding people
to build into leaders. Like, can you say . . .
Scott: Okay, yeah . . .
Brian: that one is one and one is the other?
Scott: In my opinion the only way, true way to residual, meaning, income that's coming
in regardless of whether you're working. Is building leaders. Or finding leaders. And
I prefer to find them. Because the building process is long. And I'm not saying I won't
work with somebody and build them up, but . . .
Brian: Yeah.
Scott: I'd much rather have somebody coming in that has some kind of leadership experience.
And the definition of a leader to me is, you can take a leader, you can leave him, not
leave, you're always there.
Brian: Yeah.
Scott: But, meaning go and build your business and they're there working their self. And
your volume is growing.
Brian: Right.
Scott: In that line with you not being there with them. And in my case that's a leader.
Because they're still action going on. There's a leader somewhere, because there's people
being sponsored, the teams growing. So, if a, now you always wanna stay back and you
wanna work with somebody but if you can leave somebody and let them like spread their wings
and fly out on their on and there's volume growing. That's a leader . And that's really
the only way, success. Because otherwise you're sponsor's sponsor's, sponsor and a lot of
people are tricked into thinking there was residual income. But if they walk away, and
they just drop.
Brian: Yeah, can they fly on their own.
Scott: Yeah.
Brian: Yeah.
Scott: And so, that's kind of what I mean by leaders. And, so, to me, the two most,
that's the two most profound concepts I've realized in MLM is. Number one you don't have
residual income without leaders. And, number two, and it's about time thing, so they're
happy to get somebody on their team.
Brian: Yeah.
Scott: So, to me, if somebody joins my team, that's a lot of work. It's a lot of time.
If we're both doing it right. And so, I don't, it literally. There's people like, my facebook
has 100, maybe 300-400 messages that I've never answered and I can't. I just don't have
the time.
Brian: Right.
Scott: I have an assistant that tries to help me and kind of didn't work out. I need to
get her back. But, it's like, really, if I'm going to sponsor somebody I can only do it
with a few. So I'm gonna take the select few that I can actually work with. And put all
of my time into them. Versus trying to sponsor everybody and leaving them. And the other
thing that . . .
Brian: Well . . .
Scott: Go ahead
Brian: So, a lot of people who are massively successful, in their business, you know, they've
only sponsored personally, I think like 40 people.
Scott: Oh yeah.
Brian: And, you know they sponsor, you know, maybe 40 and maybe five of them are leaders.
But then those five sponsor 40 who have five leaders and so on and so forth. And,their
not working with them directly, but they are in some way shape or form helping them. And,
you know, I mean, 200 messages of people saying that they want to try your business. That's
you know, really great but you do, you have to filter people out. And you can do that
pretty easily based on the message they send you.
Scott: Yes. And so, well, they kind of. Going back to the leader thing, like, one thing
I always do is I test. So, I am, I'm doing this in life. Everywhere and urge other people
to do this as well, it' like, every second of every day is a time that you're either
moving forward or moving backwards.
Brian: Yep.
Scott: You know, there's nothing, things are moving forward or moving backwards, there's
no in between. You can't just sit and say, I'll take a break and then not be going backwards.
Brian: Right.
Scott: Now, you do take breaks, and you do go backwards but you're hoping that the rest
of your efforts push you further forward. So it's like, I'm always thinking, like is
my time. Is this guy important enough for me to be talking to him, right.
Brian: Yeah.
Scott: Like, when I'm at events, networking, right, everything is a time value. It has
a value associated with that time. And so I always ask, I'm asking people little tests.
So if somebody asked me to do something, a lot, most people's comment or reaction is,
they do it. They'll write it down on the calendar or try to remember it in their head.
Brian: Yeah.
Scott: I ask them, send me an, first thing I do is say hey, we'll send me an email, yeah,
that's great, send me an email over. As soon as I get that email in, I'll do work on that.
And, you know the funny part is 80% of people never even send me an email.
Brian: Yep.
Scott: They, just showed their, revealed themselves to me.
Brian: Yeah.
Scott: The others things I like to do is that, when somebody first joins is I ask them, I
kind of ask them about them and depending on what they, I think they need help with
I'll recommend a book that I've read. And so, and then I'll come back and I'll ask them
how long do you think it's gonna take to get through that?
Brian: Right.
Scott: But what I do, is I put it in my calendar and I'll call them up. And I ask them, this
one of my most important test as a distributor. Well, for a new distributor. To see if they're
really gonna make it. And this test, I mean . . .
Brian: You do this before sponsoring them?
Scott: No, no, I do it with the new distributors.
Brian: Okay.
Scott: I still sponsor them, but they're not gonna, I'm not really gonna be pestering them
or . . .
Brian: Yeah.
Scott: like really move . . .
Brian: Yeah.
Scott: trying to push them if they fail this test. And so what I do is I give them a book.
But, based on talking to them and what I think they need. And it's not really about the book,
if you just have one . . .
Brian: Yeah.
Scott: book you recommend to people and you ask them to read it. Then that's fine too.
And so . . .
Brian: Yeah and I'm looking behind you, you don't have a thousand copies of the same book.
Scott: Yeah. Yeah, yeah, I read a lot. It's actually a 20 foot wall that's filled. And
so . . .
Brian: Yeah.
Scott: I read . . .
Brian: Your house is where? No, I'm just kidding.
Scott: I read about two to three books a week. And . . .
Brian: That's awesome.
Scott: Now, some of it's speed reading, which means it's not slowly reading it, but. Because
you'll realize the more you read the more you, the less you have to read. Because it's
starts to become review. But . . .
Brian: Yeah.
Scott: So, I come back that week later, and I will talk to them. And I'll say, hey, you
know, how did the book go? What'd you think, and I'll get what they say. And I've actually
typing on their computer like, looking, trying to find cliff notes or something on the internet.
And they're like ah, ah, and it's. When you put people on the spot and most people are
afraid to put people on the spot. You'll hear, you'll find some crazy things. And, to me,
if somebody fails that test, in my cases. Now, they may later on change and come back
to me but . . .
Brian: Right.
Scott: I know to move on and so, that's what I. With leaders, its all about testing and
then the other thing I'll say about that. If you want leaders you have to become a leader.
Like, for example, I have all these books, I do that so, that I can raise my lid. Like,
John Maxwell's law of the lid,right. That's always stuck with me. And so I'll always thought
about how can I, my goal is to be the dumbest person in the room, always. And I actually
pay people lots of money. I pay masterminds, you know . . .
Brian: Yeah.
Scott: over $10,000 for, periods of time where I can go and sit in the room where I'm the
dumbest person. And, it may sound weird. But if you think about it,like I said. There's
always things, things are always like . . .
Brian: I think that you kind of fail at that, because by paying people to be the dumbest
in the room you are actually the smartest in the room.
Scott: Yeah, you can say that.
Brian: By, default.
Scott: But, no, really and when I say dumb, we all have special skills, so, I might pay
to be in a room where they have skills I don't have.
Brian: Yeah.
Scott: But it may be, because you could say relationships, maybe family wise . . .
Brian: Yeah.
Scott: I might be better or, they might be better. But you can always, never think of
it as a, I don't ever think of it as a whole. If . . .
Brian: Yeah.
Scott: I can go listen to, and another thing is. Like I see a lot of people out there that
have, don't have thick skin at all. And they're very easily offended. And it hurts them. Even
if you don't agree with somebody there's a lot of especially, like, a special knowledge
that you can get from somebody. Even if you can withstand, a little, like, sometimes it's
vulgar, sometimes it's like, somebody says something offends you. And it doesn't mean
you have to like them, it doesn't' mean you have to like get to know them really well.
But you really sabotage your success when you just like, turn the other cheek and you
know, like walk away and won't talk to them. Because they do have these skills that they
would be willing to share. If you didn't make it such a big scene.
Brian: And a lot of times people that, you know, I mean I've had people before where
I didn't get, get along with them too well. And you know, bump into them at a convention
or something and they have. Some people have expertise, you know. And then other people
just have experience. And if you start listening to someone, and I mean I've listened to people
before that has started two, three, you know, Multi-million dollar businesses and built
them up and lost it all. And I sit there and listen, and I'm like, hmm, okay, well you
know if that's, you know, contracts are a good thing. You know, speaking about traditional
business. So, like, they don't even have to have the expertise. They could also have the
experience. And if you just listen to their stories and let it be like a book that you're
listening, you know, listening to. You can learn from that as well. And you're right,
it's not about, you know, I was at, I think it was. I'm gonna *** this quote but, Albert
Einstein, it was, if you judge a fish by it's ability to climb a tree it will go the rest
of it's life thinking that it's stupid. And . . .
Scott: Yep.
Brian: so many people, you know, I, you're right because the word dumb or intelligence
or smart. And actually people call me smart all the time and I always correct them. I
go, I'm not smart, I'm clever. Partially because I'm a Dr. Who fan, and also because, you know,
smart is a very general term, surprisingly. It's relative. And, it's smart at what. You
know, good at what, and a lot of times, smart is really just the absence of arrogance. And
if someone says that they know something because their arrogant, then they know nothing. But,
at the same time, like yourself, they go, I don't know about this so I'm gonna put myself
in a room with people who do, you become brilliant, just because you know you don't know it.
Scott: Yep.
Brian: So,
Scott: And . . .
Brian: Go ahead.
Scott: Well, I'll just make one point on that because I think it's very important. Like,
people should be design, like people should be going through life like this attitude about
designing their self. Like, you were talking about like, John Maxwell's raising the lid,
so, like, I'm not. I have things like. I just met with my business partner, Simon Chan . . .
Brian: Yeah.
Scott: And we had, actually we worked together on a MLM business and we met quarterly. And
we're talking about our weaknesses. We're putting them on a board. And then we tell
ourselves, like, we have come up with a game plan. How do we get better so that next quarter
when we met again, that we don't have those weaknesses. And so, it's really, not just
like being open to it, but, like, going in with a plan. Because if not, it just, you're
just like letting fate happen. So it's like I, I'm looking for people that have certain
skills so that I can become better at those things.
Brian: Absolutely. And they don't have to be in your industry. And I mean that's part
of the reason with series, you know, we've got people coming on with you know, entrepreneurship,
tech start ups, sword swallowing. And, you know, you can learn anything from anywhere.
And actually kind of reversing that. You know, when we were talking to Kate and Mike, they
were talking about the reverse of that is how, you know, relationships kind of parlayed
into Multi-level Marketing. And Multi-level Marketing can also parlay into relationships.
And the skills that you learn, anywhere in life, can be applied anywhere that you apply
them. And . . .
Scott: Exactly.
Brian: So, actually that's a, I'll make this an interesting segway. You talk a lot about
online marketing and you do a lot of online marketing. And you market your USANA business,
through the MLM blogger, but you wouldn't really know it because the MLM Blogger is
all about giving value. And, you know, I would assume, because this is how I've seen a lot
of people do it, is that you offer this value and then people build the relationship with
you and they go, what do you do. So, kind of, you know, that segway of, talking about
relationships. People build out these systems or they buy these systems to prospect people
online. So, I know that you don't do that, you really build out systems to build relationships.
Scott: Yes.
Brian: So, how would you differentiate the two and kind of tell people how to get started
with that.
Scott: Okay, so, with the, going back to, and I think these two tie together. The leaders,
and the, finding the leaders and the internet. I think play a huge role in what it does is
allows me to help find the leaders faster.
Brian: Yeah.
Scott: Now, there's a lot of people out there that never got online, ever. And have built
a big huge down line. And I totally respect them, I think they're awesome. And theres
people that do this to this day. And, they're old school guys and theres nothing wrong with
that. But at the end of the day, these people are hardcore networkers that are going out
in restaurants or going and using the three foot rule on people. And if that's what you,
some people have that personality where thats what they love to do and if that, so that's
great.
Brian: Yeah.
Scott: But at the same time, if you don't wanna be going to weekly meeting. A big group
meeting. If you don't wanna be in a home meeting every single night and you don't wanna be
prospecting people with the three foot rule. In my opinion you have to do some kind of
marketing.
Brian: Right.
Scott: You can't, it's like a lot of people say you don't have to do marketing and stuff,
but, you have to pick. You have to either say okay I'm gonna do the three foot rule
and all this stuff or I'm gonna do marketing. And so I'm really not. If you, when you first
meet me, I'm kinda like, a lot of people tell me they're kind of like intimidated by my
face. I guess I need to smile more. And it's like, I'm not very good. I'm fine once I get
to know somebody and when we're chatting. But when that first introduction, if you would
have ask me with somebody. I'm not the best at that. And, so, I've always thought, too,
it's about leverage. So, I've always thought, internet. So, what it really allows you to
do is send out what I like to call exponential messages.
Brian: Okay.
Scott: And the, well, what I, the reason I call that is because, you can send out one
message, and I, heard this a long long time ago, by somebody and I can't remember who
is was even. But he said you can record something once, and you do, and if you're gonna be doing
something on a regular basis and you, and it's recordable, you should never do it again.
Brian: Yeah.
Scott: And that totally makes sense to me. And so, every since then, like,whether it's
training a staff member, a assistant, or like, if I wanna send out one email. If I wanna,
i n the past, I would call one down line . . .
Brian: Yeah.
Scott: and have this big long conversation with them. Call the next down line, have the
same conversation with them. And the bad thing is, it would be a conversation that I had
do everytime I sign somebody up.
Brian: Right.
Scott: Right, so why not record that information . . .
Brian: Yeah.
Scott: put it online, and now say, hey, you know, I want send over this. So, glad to welcome
you to the team, I wanna send over this little webpage, and it has a video on it, take a
look at it. And, you're gonna have some questions, so write them down and get back with me. Now,
that's much more educated for both parts.
Brian: Right.
Scott: Right, because now they can watch it on their own time. They can think about their
questions and come back to me and it's more productive.
Brian: Yeah.
Scott: It's more valuable on both ends, so, that's one, that's the way I say look at it.
And so, to me, you don't even need a website to start. And, I think it's important, but,
you could actually have a youtube channel, that's the easiest way. So, like, let's just
say, you have a gun to your head and they say get on the internet today, or I'm gonna
use this gun, right. If you're stuck in that situation, because, I see too many people
get hold, held back with the internet for technical stuff.
Brian: Yeah, and it's a fear because they don't actually try and fail. They just say
oh, I don't know it. And they get afraid of it.
Scott: And too, even if you don't get afraid and you say I'm conquer my fear. It's still
not easy. I mean, I remember back in the beginnin when, I mean, I'm seven-eight years on the
internet now, right. And I can think back to where I used to be, and no, like, I can
relate to somebody that doesn't know what their doing. So . . .
Brian: Right.
Scott: even if you say I'm gonna conquer my fear there's still learning curves. So, what
I, like, I think, too many people try to get it perfect before they start moving forward.
And so, I always tell people, get on youtube, right. If they have an iphone, like my iphone's
right here. It's a like, if I want to record a video I just record the video and theres
a little button down there with a little square and arrow and it says upload to youtube.
Brian: Right.
Scott: Right. And . . .
Brian: And there's a lot of people how have tech businesses or you know, they outsource.
An one of the best ways that I've heard to outsource is that if you have a virtual assistant
or you have any kind of contractor the best way to say, hey, I need you to do something
is to record a video.
Scott: Yes.
Brian: And it doesn't need to be of your face, but you know, like, I have a screen capture
program that, I mean, it's 100 bucks, it's idiot proof. And it probably took, I mean,
me 15 minutes but someone else maybe an hour. And you just click a button, it records what's
going on on your screen and your audio. And you can a video of do this, do this, do this,
do this, do this. And, talk about, how to best go through the training system in the
back office. You could talk about, you know, how to use this tool. How to upload to youtube.
And then you just take that video and upload it to youtube and done and done. And, anyone
can do that.
Scott: Yeah, it's funny you say that because last night I actually recorded three of those
types of videos. It's, we use mimeo, for, not marketing videos for like, this kind of
like staff training.
Brian: Yeah.
Scott: And I think we have over 167 videos in there now. And so this is over years, but
Brian: Yeah.
Scott: It's just like, it just points out those are like 167 tasks, that we used to
do.
Brian: Yeah.
Scott: Like, me and my partner, and so it's, now, like, we've now got rid of them. But
it start, it starts by just like getting one of them out there.
Brian: And I know, years ago, and I started teaching people who weren't, they were like,
oh, I'm afraid of technology, but I'd be like, okay, do you know how to create a signature
on your email? And they be like, oh yeah, you know, I know how to do, they get all excited
that they knew how to do that. And I'm like, okay, go create a signature that is, you know,
pretend that you have a new prospect, or go back to the last time you signed up a prospect.
Write an email to them, turn it into a signature. Like, and I used to do this myself too. Is
that I'd have like six or seven signatures that I would have a follow up signature. Or,
I'd have a thank you for being a customer, here's instructions on how to use the product
signature. Or, and, you know it's a click of a button and you got a name, and your good.
And, you know, so it's partially about automation, but it's also about efficiency. And you talked
a little bit about it before, and I don't think this is what you were talking about.
But, it, I'll link it below.
Scott: Yeah.
Brian: Is, there's a Ted Talk about con academy. And, Con Academy is a place where people can
go and, actually kids can go and learn like, you know, math and science and calculus, and
they're actually starting to use in schools and it's really cool. And, he said that the
way that he got started, is that his cousin, needed to learn something. And he's like,
like a, he's a very very, very, very, successful mathematician, I believe. And, so, he goes
and writes like on a digital whiteboard to make a video of like how to do the problem
that his cousin was having in middle school. And he put it on youtube just because it was
the easiest way to get it to him. And then all of these people starting watching it and
it grew and grew and grew and grew and he's like, apparently my cousin liked it. Because,
he could pause me when I was getting annoying, and rewind and you know everything. And he
uploaded it and people started to find it and it grew into this huge thing. But, the
interesting thought he said in the Ted Talk was that, he'd like if Einstein had youtube,
think of how much he could have gotten done. Because he would have only had to teach it
once.
Scott: Yes.
Brian: And, you know, he could have had so much more time. He'd teach it once and then
everybody understands, you know, E=MC2, now he can go on to create something else. And
he doesn't have to continue to teach it.
Scott: Yeah, well.
Brian: So, its the same thing.
Scott: You actually brought up a point that I think, at sometimes, sometimes, like, it
can help, like I can. I think there's advantages and disadvantages. So, its like, I think it's
important to always stay sharp, right. So, it's like at the same time, Albert Einstein
may not of, would find the skills enough if he had, if he put it on youtube once and never
came back to the same subject. So . . .
Brian: Yeah.
Scott: I always tell people to not get lost in like relying totally on automation. Like,
I always make a point to schedule. Because it had been a while since I spoke. I had kind
of been lazy, because we were like. We were the number one growers in our company last
year. And . . .
Brian: Wow.
Scott: afterwards we kind of took some time off. And like, I was kinda being lazy and
I hadn't spoken, or done anything at an event for like six months. And so like, I try to
schedule them every quarter and stuff and speak and stuff even if you, nothing but just
keeping my skills.
Brian: Right.
Scott: And so like, I, people need to be out there. And they don't just put up video and
leave it. If they'd be putting up more videos and they'd be teaching.
Brian: Right.
Scott: Because it's like the person holding the marker in the room is the one that's making
the most money. In almost every case. Or the chalk or whiteboard marker, or whatever it
is.
Brian: Chalk, who uses chalk?
Scott: The person teaching. Yeah, there's some old people, you'd be surprised. But . . .
Brian: You have to clap out the erasers.
Scott: But, no, but, like I always tell people, like, if you want. If you really wanna succeed,
especially online. Especially online. If you don't view yourself as a teacher .. .
Brian: Yeah.
Scott: If you don't like, take that responsibility upon you. You won't succeed. Because that's
all the internet is is like you said earlier, putting out value.
Brian: Right, and, I know, it's a point that I always like to touch on. Because there's
lot of people out there and people within the industry will know this. And people out
of the industry will laugh. Which is that, you know, you go online and like anyone can
go to facebook right now and refresh the page a few times and look at the sidebar for all
the ads. And they'll be, you know, make money online today. You know, make $5,732.16 in
the next 43 hours and minutes. And you know, it's, whatever four letter word you wanna
call it. That's what it is, it's your, it's constant pitching. It's saying here is what
you need to buy from me. Whereas I know personally and I know other people who've done the same
is some of the most successful advertising I have ever done is giving things away. And
people often forget that. And it can be giving away an ebook, if you wanna write that. I
could be giving away tips, it could be making a, if your really good at talking to. Let's
say it's a health related company, and your really good at talking to chiropractors, you
could do some role playing, with a friend,or a chiropractor. And, talk to that person,
make a quick youtube video with a phone. It doesn't even have to be high quality. But
that's better. And you put it out there and then you say, you know, learn how to prospect
chiropractors, done. And that's, you know, you don't have to teach everything, you don't
have to think of yourself as a teacher, but you need to identify what you're good at and
share it. It can be sharing a story. So, kind of getting back to the people who are afraid
of the internet, you know, give, wha's an actionable item that someone who isn't' comfortable
in front of the keyboard, or they don't think that it's for them. What's something that
they can do today, that will either get them closer to being more comfortable with it.
Or see small success so that they can feel more comfortable learning new things.
Scott: That's a simple answer. And, now, it may not be easy for you. But it's a simple
one and I typi, I have this situation what comes up with me with people is. They'll say,
I just can't do it, I know you're telling me a need to be a teacher and stuff. And I'm
like, you can do it. And I'll tell them just make a commitment to record, I and Tell people
that you really wanna get started faster, record one video. I doesn't have to, now these
aren't 30 minute videos. You're talking about a five minute video on your phone and uploaded
to youtube every single day. And I get two responses from that. Oh, I, two points I wanna
make on that. Number one is don't, just get it done. Don't think about it like, and I
think too many people, like, their writing to say, okay, I'm successful enough to start
teaching. But, successful teachers didn't do that. I mean at some point they made their
first video.
Brian: Yeah.
Scott: And they became successful because they started teaching. Is usually what happens.
Brian: Yeah.
Scott: And people think the opposite. So, it's like. And the other thing I get is people
sometimes give me this, they're like, well what if somebody sees it and I'm horrible.
And I'm like, that's totally okay because . . .
Brian: Yeah.
Scott: you know that actually one of the mistakes in MLM is to make it look too polished. I
mean you know I hear a lot of trainer and top people in the industry say, you should
have the newbies up on stage talking.
Brian: Right.
Scott: Or presenting, because then they're like oh, I don't have to be that smart to
do this.
Brian: Yep.
Scott: So, it's like, in that sense, if you like, if you became this person and you started
out like. I need to get in frame here. If you become this person
Brian: Off frame.
Scott: Yeah. And you were down here. Well, somebody's gonna say, well, like, oh, he joined
this business. And then they brought him up here. Like . . .
Brian: Right.
Scott: So in my opinion it doesn't hurt you.
Brian: Yeah. Yep.
Scott: So it's just making a commitment and getting information out there.
Brian: Yeah. And I'm, I mean. And I know you are to, and big on humor and just kind of,
you know, having fun with it. I'll give two examples, that explain exactly that. Because
part of it is when you teach. You know, when one teaches to learn, right. And you don't
need to be an expert to be a teacher, but if you are a teacher then you'll become an
expert, kind of thing.
Scott: Yep.
Brian: And the two examples that I love, the first of which is when I was in college I
found this guy. His, on youtube his handle is sxefill. And he had like a talk show. And
when i was in college he was kinda getting started but he did it ever single day. And
it was kind of like the cold bear rapport. You know, daily news but he had no network
and he would curse a lot. And it was funny. And he just kept doing it and his audience
kept growing. And he kept doing it and his audience kept growing and he aged with them.
But, when he got, well he kept growing. He ended up, when i ended up kind of stopped
watching because he did videos everyday and they were long. he was the sixth most subscribed
person on youtube and last I checked he has somewhere around like three billion views.
And it's absurd. And when you go back and look at his first videos. And I mean, like
the first six-eight months of videos he was in a dark room, with, you know, no lightening.
And you know horr, I mean you know, looked like, a kid from like a 70s T.V. show or something.
And he, but he got in front of the camera and he talked consistently. And he grew because
of that. And the other example I'll give is actually, I used to have a dog. And I put
videos of the dog on youtube but I didn' it constantly, and I did it in person, in persona
of the dog. And, I didn't' know what I was doing, at all. I was actually, I didn't wanna
store them on my computer. I wanted to save space. And I kept going and going and going,
and he now has something like 3000 subscribes and like, you know gets paid by google and
everything. AndI had no, it was completely on accident. And it was one of the things,
that I learned it on accident, but now I use it on purpose. Which was another favorite,
you know, kind of cliche, I guess. But, yeah, your right, and you start teaching before
you think that you have the ability to teach and you will gain that. So, it's really powerful
because I think the starting a youtube video a day, and especially if you have an iphone,
it's legitimately three clicks. Record a five minute video and post it in six.
Scott: Yes.
Brian: That's awesome and . . .
Scott: But, I wanted to. I think it's hilarious that you said that about the dog thing. Because
my partner actually has a little bichon and he put him, he made him a facebook fan page,
and like people started sharing that and there' like all these bichon, like a really good
niche. And so like now the dog has like 5000 fans. And so we'll make fun of some our other
associates because they have like a fan page and they have like 1000 people. We'll be like,
Obie, Obie is his name, Obie has more fans than you. But the funny thing is, is that,
a lot of people they don't it's like this business can be a lot of fun. And you can
make it do anything you want. And so, like, now, I'm not necessarily into bichons nearly
as much as you know, my business partner and his wife are. But, he put this fan page up
for Obie, and now all the sudden this thing he's doing and he's chatting with other people.
And we, literally there's tons of people and, we like to open new markets in different countries.
Brian: Yeah.
Scott: Because there's lots of growth potential. He has actual people that are great prospects
that, through this Obie fanpage. And so I tell people to like . . .
Brian: Me too.
Scott: to keep open to that. It's just, and the other thing I wanted to point out because
I think this is important on the internet. Well, in life, you said like the one guy that
cussed a lot. Right, or cursed.
Brian: Yeah.
Scott: Right, in my opinion, that's for one reason, the reason that is, is because he
was going against the grain. And so, like, I, you either need to be loved or hated, and
you'll always be both. But if you're not either, you're in trouble because nobody notices you.
Brian: Yeah.
Scott: But if people love you well there's always gonna be somebody on the other side
of the fense that hates you. Because we have these viewpoints. So, you have to have thick
skin and you have to be willing to take some criticism and you have to be willing to make
a point thats not just standing in. So . . .
Brian: Right.
Scott: it's like,usually, if I see if I see all the headlines are saying one thing. I'll
try to think of how can I make a headline. Or how can I teach a concept that goes against
the grain. Right, because . . .
Brian: Yeah.
Scott: that's how you're really gonna gain the most attraction. And I'm not telling people
to go cuss, right, you know, if you wanna do it, and it works, for you great. But, there's
other ways to go against the grain. It's just about standing out by saying, different than
what the masses do.
Brian: Yeah.
Scott: And really the quickest way to go broke is go do what the masses do, so.
Brian: Yes that's true. And the other thing too, is that, you know, keeping with that
is I heard this years ago and it always made me laugh. Is, if it's not a good time, its
a great story.
Scott: Yeah.
Brian: And so, if people go out and their, let's say they're doing a youtube thing and
it, they're scared of it, you know, don't be scared. Realize that it's either gonna
be a good time or a great story. You know and if it's a bad time it's a great story,
if it's a good time then, well it's a good story. So, you know, either way it's good.
And, if you make a series of 60 youtube videos and you never get anything from it, but then
you have this thing to joke about with people. And then you,I mean, you will get business
from it. So that's powerful. Thank you so much again and definately gonna connect with
you more and we'll be working with you in some way and sharing resources and value.
So thank you.
Scott: Yeah. it was great being here Brian.