Tip:
Highlight text to annotate it
X
bjbj Simon Payn: Hi. I'm Simon. I'm the president and founder of Ready to Go Newsletters. I
have found one of the most beautiful places I could to make this video. I am at the Montelucia
Resort in Scottsdale, Arizona. Behind me is the Camelback Mountain. I've been at a marketing
conference here for the past couple of days, and I wanted to share with you why I do what
I do, why I make newsletters. Let me tell you first a bit about my background. I'm a
journalist by trade. I've worked with some of the biggest newspapers in the United Kingdom
and in Canada. I've worked with magazines. I've worked online. I managed the editorial
team across five European countries for a website. Frankly, I know how to make newsletters
and make content that gets read and is interesting. I've been a student of marketing for many
years. There's a big difference between what 90 percent of businesses do and what the top
10 percent of businesses do, and that is they do smart marketing that works, period. So
I thought, Hey, let's put the two together. Let's put my editorial skills together with
my marketing skills to make newsletters that are going to work for people. Now there's
a difference between, as I said, the top 10 percent and the bottom 90 percent, because
the bottom 90 percent, what I call the mediocre middle, frankly don t do newsletter marketing.
I believe that if you do a newsletter every month, you will become positioned as a trusted
expert, which means people come to you, rather than you going to them. And it means you'll
build a relationship with them by keeping in touch with them on a regular basis. Now,
my passion for all this is because I believe every business in the world, including funeral
homes, should have a newsletter, and I'm here to make it possible and to make it easy for
you. If you send out a newsletter on a regular, monthly basis, I promise you that you will
be in the top 10 percent of all the businesses in your industry, and it's my passion to help
as many businesses as I can reach that position. Newsletters are one of the best ways to do
that. That's why I do what I do, and it's why I'm here, building this business. If you
have any questions about newsletters, just contact me. Call me at 1-877-976-6368 or email
me at support@readytogonewsletters.com. I'm passionate about what I do, and I really want
to help you build your business so you can be in the top 10 percent. Why I Make Newsletters
w toc'v )I`n 3Vq%'#q :\TZaG L+M2 e\O* $*c? )6-r IqbJ#x ,AGm T[XF64 E)`# R>QD =(K& =al-
Word.Document.8