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Lovely the Bjork app and Appafolio have a new album which came to IPad
first before went to the stores, and they released things like games and music
track by track as it went along, some people say all music should be made
this way, too
The HBO as well as the Guardia have both done a really good job of engaging
users across all their different platforms
Conde Nast as well, has lots of really innnovative products. JQ live have
launched recently which is an augmentive reality app
that allows you to scan each page of the magazine with your phone with no QR code
and get extra behind the scenes content, send you to an advertiser's
website or video
Things like Flipboard 2 provide a very
seamless, a very
luxurious experience on the devices and they show off the devices really well
If you segway that to things where people's lifes are made easier
and I think that's what is all about too, to look at things Ebay, look at things like
Tune in Radio, tube exits to help you get around the London underground
and Hotel Tonight which is gives you a hotel tonight wherever might be
Undenied the Tescos clubcard is a country mile ahead
of the every other retailer in the country, the club card program provides the insights, provides data,
enables me to get the right coupons
in the post at the moment
but what's interesting is the other retailers has been to understand that they
must
play catch-up in this world
The real grab groundbreaking
event are going to be around Google goggle which they've already announced
and haven't launched yet
That'll give us a whole new way of interfacing with mobile and actually start the trend towards
integrating mobile with humanity
The thing that excites me is the fact that I've seen
things in the mobile marketing space from the brands you would expect to be
leaders
Coca-Cola, PNG, Unilever, those types of people, Pepsi, Craft,
Adidas to then six or seven global brands but also have seen some
incredibly innovative stuff
with brands that you maybe never heard of
and are unlikely to see,
at a conference in London, last year, for instance we had a presentation given by
an Egyiptian cheese brand, which none of us would have ever heard of before but who
had had a fantastic success by adding mobile into the campaigns that they were
using. So, a lot of the brands that you're going to see a success are on
the big global brands
But you should't think it's only about being global brands. Don't forget, you can find
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