Tip:
Highlight text to annotate it
X
>> ON THIS EPISODE OF HOW I ROCK
IT, SNEAKER IMPRESARIO JAMES
BOND HOPES TO REMAIN UNDEFEATED.
>> AT THE END OF THE DAY, THERE
IS A WINNER AND LOSER.
YOU DO WANT TO WIN, NO MATTER
WHAT YOU DO IN LIFE.
>> PIONEER CHEF LUDO
LEFEBVRE BREAKS NEW GROUND.
>> TIME MAGAZINE CALLED ME THE
CHEF OF THE FUTURE, BECAUSE
NOBODY WAS DOING WHAT I WAS
DOING--NOBODY.
>> THEN, MARK MCNAIRY BRINGS AN
EDGE TO MENSWEAR.
>> I'M DOING WHAT I WANT TO DO,
AND IF YOU DON'T LIKE IT, YOU
CAN GET THE [bleep] OUT OF MY
BOOTH.
>> AND WILLY MOON IS A MUSICAL
INNOVATOR WITH A VINTAGE VIBE.
>> FASHION IS A VERY IMPORTANT
PART OF THE WAY THAT PEOPLE
PERCEIVE YOU.
>> I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT.
[upbeat music]
♪ ♪
I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT.
IN THIS SERIES, WE'RE GOING
BEHIND THE SCENES WITH THE ICONS
AND TASTE-MAKERS OF MEN'S STYLE.
JAMES BOND'S UNDEFEATED BRAND
LAUNCHED A SNEAKER CRAZE INTO
THE MAINSTREAM.
NOW, BOND WANTS UNDEFEATED TO
RULE THE SPORTS ARENA THE WAY
IT RULES THE STREETS.
>> IT'S A HARD WORLD OUT THERE.
YOU CAN'T JUST ALWAYS PUT YOUR
ARM AROUND YOUR KID TO PROTECT
THEM FROM EVERYTHING.
THEY HAVE TO LEARN CERTAIN HARSH
REALITIES.
GROWING UP WITH SPORTS, I THINK
THAT HELPS YOU DO THAT IN LIFE.
SO IF YOU HAVE A DEADLINE, YOU
JUST DON'T QUIT AND CALL YOUR
MOM OR YOUR DAD.
YOU FIGHT THROUGH IT.
BECAUSE AT THE END OF THE DAY,
THERE IS A WINNER AND LOSER.
AND YOU DO WANT TO WIN, NO
MATTER WHAT YOU DO IN LIFE.
I'M JAMES BOND, OWNER OF
UNDEFEATED.
UNDEFEATED IS A STREET STYLE
APPAREL BRAND.
WE'RE FAMOUS FOR OUR SNEAKER
COLLECTION.
UNDEFEATED DOES COLLABORATIONS
WITH ALL THE MAJOR SNEAKER
BRANDS--NIKE, ADIDAS, PUMA,
VANS.
WHEN WE FIRST OPENED UP, NIKE
PUT OUR LOGO ON A DUNK.
THAT WAS THE FIRST UNDEFEATED
SHOE, FIRST COLLAB.
WE SOLD OUT OF ALL OF OUR
INVENTORY IN THE FIRST 48 HOURS.
THE LINE WAS DOWN THE STREET.
WE HAD PROBABLY A THOUSAND KIDS
IN LINE.
JORDAN WAS THE FIRST SHOE THAT
CAUSED THE KIDS TO JUST LOSE
THEIR MIND.
I MEAN, PEOPLE WERE GETTING
ROBBED FOR THEIR JORDANS.
I'VE BEEN ROBBED FOR MY JORDANS.
[laughs]
SNEAKERS ARE THE MOST IMPORTANT
PART OF STREET STYLE.
FOR ME, STREET STYLE REALLY IS
SOMETHING THAT COMES FROM THE
WORLD OF SPORTS.
'CAUSE WHEN I WAS GROWING UP,
YOU KNOW, PLAYING SPORTS IN THE
MIDDLE OF THE STREET, THERE'S
MORE CHANCE FOR INJURY THAN JUST
PLAYING IN THE GRASS.
SO, I KIND OF LIKE TO BE ON
THAT SIDE OF THE FENCE.
UNDEFEATED IS ROOTED IN SPORT.
WE WANT TO BE AS INFLUENTIAL ON
THE FIELD AS WE ARE ON THE
STREET, AND I THINK THE FUTURE
IS WITH THE PROFESSIONAL
ATHLETES.
NIKE HAS LEBRON AND KOBE AND
ADIDAS HAS DERRICK ROSE,
UNDEFEATED WILL HAVE
LITTLE PETE.
YOU KNOW, HE WAS 10, 11 YEARS
OLD WHEN WE FIRST MET HIM.
YOU KNOW, I WALKED INTO THIS GYM
AND JUST KEPT HEARING THIS LOUD,
LIKE, POPPING SOUND.
IT WAS JUST LIKE GUNFIRE GOING
OFF.
AND COME TO FIND IT WAS JUST
THIS LITTLE KID HITTING THESE
HAND PADS.
AND THE MINUTE I SAW IT, I WAS
LIKE, "WHATEVER YOU NEED.
WHENEVER, WHATEVER, WE GOT YOU."
>> JAMES BELIEVED IN MY SKILLS,
YOU KNOW, MY CRAFT.
HE BELIEVES IN ME.
I DIDN'T EXPECT SOMEBODY AS BIG
AS HIM, YOU KNOW, TO SPONSOR ME.
>> GROWING UP, I HAD MY OWN
ISSUES AND STUFF, AND I GOT
SOBER AT 25 YEARS OLD BECAUSE
SOMEBODY TOOK IT ON THEMSELVES
TO--NOT MAKE ME A PROJECT, BUT
KIND OF MENTOR AND TALK TO ME.
I SEE MYSELF IN PETE, YOU KNOW?
ALWAYS KIND OF BEING THE
UNDERDOG AND ALWAYS FIGHTING OUT
OF THE CORNER.
HE GREW UP IN EAST L.A., WHERE
HE'S HAD TO STAY FOCUSED OR HE'S
GONNA BE ANOTHER STATISTIC.
>> [speaks Spanish]
>> RIGHT NOW, LITTLE PETE'S
TRAINING DAY AND NIGHT FOR HIS
SECOND FIGHT.
HIS FIRST PROFESSIONAL FIGHT WAS
OVER IN LESS THAN A MINUTE.
HE KNOCKED THE GUY OUT.
WE'RE HOPING THAT HE'LL CONTINUE
TO STAY UNDEFEATED.
[timer beeps]
>> NICE. GOOD JOB, GOOD JOB.
[applause]
>> SIR JAMES.
HOW ARE YOU, SIR?
>> GOOD, GOOD.
WE GOT SOME, UH--
GOT SOME GOOD TECHNICAL GEAR.
>> OH, OH, THAT'S COOL.
>> THIS'LL MAKE YOU SWEAT
RUNNING, IT'S A LITTLE THICKER.
>> OH...
>> OKAY, YEAH.
>> AND YOU SAID THIS ONE HAS THE
REFLECTOR?
>> YEAH, YEAH, YEAH.
SO WHEN YOU'RE UP IN THE CLUB
AND THE BLACK LIGHT HITS YOU.
[laughter]
WHEN I FIRST MET HIM, I THINK HE
KNEW HE WAS GONNA BE A FIGHTER,
THE WAY HE CARRIED HIMSELF.
>> NO, YEAH, LIKE, I KNEW
I WAS GONNA BE A FIGHTER.
I DIDN'T KNOW THIS WAS GONNA
HAPPEN.
I MEAN, HE'S BEEN MY SPONSOR,
BUT IT'S MORE THAN BEING A
SPONSOR NOW.
I MEAN, IT'S A REALLY, REALLY,
GOOD FRIENDSHIP.
GOOD BOND, YOU KNOW?
IT'S BEEN EVERYTHING.
>> HOW'S THE TRAINING?
YOU FEELING GOOD?
>> IT'S BRUTAL, BUT BRUTAL'S
GOOD.
>> YEAH, YEAH, OF COURSE, OF
COURSE.
>> THE MAIN THING FOR ME RIGHT
NOW IS JUST WINNING AND STAYING
HEALTHY.
>> YEAH, YEAH.
IF YOU LOST ONE, IS THAT--HOW
DETRIMENTAL COULD THAT BE?
>> ONCE YOU LOSE, YOU'RE LIKE--
YOU KNOW WHAT I MEAN?
>> YEAH, YEAH, YEAH.
EVEN IF IT WAS A GOOD FIGHT?
>> BASICALLY, THEY WON'T WANT
YOU.
THEY WANT BADASS FIGHTERS.
>> YEAH.
>> IN BOXING, YOU'RE ONLY AS
GOOD AS YOUR LAST FIGHT.
AND IF YOU LOSE, YOU'RE NOTHING.
YOU KNOW, SO YOU ALWAYS HAVE TO
WIN.
YOU HAVE TO WIN.
>> SO, WHAT DO YOU THINK?
GET A KNOCKOUT, GO 2-0?
>> I HOPE SO.
>> YEAH.
>> 'CAUSE HE'S A LEFTY, SO I GOT
TO THROW A LOT OF RIGHTS.
I'VE BEEN WORKING ON MY RIGHT
HAND, SO HE'LL PROBABLY TAKE A
NAP.
>> TAKE A NAP?
>> [snores]
>> IF LITTLE PETE BECAME THE
NEXT CHAMPION IN HIS WEIGHT
CLASS AND WAS REPRESENTING
UNDEFEATED, I JUST DON'T KNOW
WHAT WORDS YOU COULD SAY TO
EXPRESS HOW EXCITED AND HAPPY WE
WOULD BE.
DO WE HAVE A PERSONAL INTEREST
IN IT?
OF COURSE.
BUT I WOULD JUST BE EXCITED FOR
HIM THAT HE'S A SUCCESS.
NO MATTER WHAT THE OUTCOME IS
WITH LITTLE PETE IN THE NEXT
FIGHT, HE'S ALWAYS GONNA BE
UNDEFEATED TO US.
HE'S ALWAYS GONNA BE OUR BOXER.
WE'RE GONNA GO TO WAR WITH PETE.
WE'RE GONNA LIVE OR DIE, JUST
LIKE, YOU KNOW, HE DOES WITH US.
>> IN THE EARLY DAYS OF HIP-HOP,
CORPORATE AMERICA IGNORED THE
GROWING POWER AND INFLUENCE OF
THE MOVEMENT.
BUT IN 1986, RUN DMC RELEASED A
SONG THAT CHANGED THE GAME.
MY ADIDAS WAS A RAP ANTHEM
DEDICATED TO THEIR FAVORITE
SNEAKER, THE ADIDAS SUPERSTARS,
AKA THE "SHELL TOES."
MEANWHILE, AN ADIDAS EXECUTIVE
NAMED ANGELO ANASTASIO WAS
TRYING TO FIGURE OUT HOW TO MAKE
THE GERMAN SNEAKER BRAND
RELEVANT IN AMERICA.
HIP-HOP MOGUL RUSSELL SIMMONS
INVITED ANASTASIO TO FLY TO NEW
YORK TO SEE RUN DMC PLAY MADISON
SQUARE GARDEN.
WHEN THE GROUP PERFORMED MY
ADIDAS, RUN ASKED THE CROWD TO
RAISE ONE OF THEIR SHELL TOES IN
THE AIR.
FOR ANASTASIO, THE SIGHT OF
30,000 FANS HOLDING UP HIS
SNEAKERS BROUGHT TEARS TO HIS
EYES.
ADIDAS WENT ON TO GIVE RUN DMC A
$1.5 MILLION ENDORSEMENT DEAL.
IT WAS THE FIRST EVER FOR A RAP
GROUP AND CATAPULTED HIP-HOP
INTO THE MAIN STREET
MARKETPLACE.
>> CHEF LUDO LEFEBVRE CHANGED
THE GAME BY CREATING THE MODERN
PHENOMENON OF THE POP-UP
RESTAURANT.
WITH HIS FIRST BRICK-AND-MORTAR
SPOT, HE'S TAKEN A RISK WITH
ANOTHER GAME-CHANGER.
FORGET RESERVATIONS.
IF YOU WANT TO GET IN THE DOOR,
YOU HAVE TO PAY IN ADVANCE AND
BUY A TICKET.
>> I TAKE RISK A LOT.
I LOVE RISK.
I DON'T WANT TO COOK BORING
FOOD.
I WANT TO BE DIFFERENT.
MY NAME IS LUDOVIC LEFEBVRE AND
I'M A CHEF.
TONIGHT, I'M OPENING A NEW
RESTAURANT.
IT'S FUN, BUT SCARY TOO.
IT'S A LOT OF STRESS.
SINCE I'M A KID, I LOVE FOOD.
I MEAN, I AM LUCKY WITH THAT.
'CAUSE AT SCHOOL, I WAS VERY BAD
KID, YOU KNOW?
TWO TIMES I GET FIRED FROM THE
SCHOOL.
YOU KNOW, TWO TIMES, AT 11 AND
12.
I START COOKING PROFESSIONALLY
AT 14 YEARS OLD.
I REALLY LEARNED THE CLASSIC
FRENCH-BASED OF COOKING.
I WAS WORKING IN FRANCE FOR 14
YEARS, BUT I WAS FEELING LIKE A
STRAITJACKET.
IT WAS EXACTLY LIKE THE ARMY.
NOT ALLOWED TO EXPRESS YOURSELF.
YOU DO WHAT YOUR CHEFS SAY.
WORKING, YOU KNOW, 14, 16 HOURS
A DAY.
I MAYBE HAVE TEN MINUTES TO
SMOKE A CIGARETTE IN THE
BASEMENT.
WHAT IS THE MOST IMPORTANT THING
IN FRENCH COOKING?
BUTTER.
I SAY NO MORE, I DON'T WANT TO
DO THAT.
I WANT TO CREATE SOMETHING NEW.
SO I CAME HERE WITH MY SUITCASE,
MY KNIFE, AND THAT'S IT.
I WOULD SAY L.A., IT'S A GREAT
CITY FOR FOOD.
YOU HAVE SO MANY DIFFERENT
CULTURE IN L.A.
I NEVER EAT SUSHI BEFORE.
FOR ME, IT WAS A BIG INSPIRATION
TO TAKE MY FRENCH TECHNIQUE AND
INCORPORATE ALL THIS FLAVOR IN
MY FOOD.
AMERICA DEFINITELY IS FREEDOM
FOR ME.
I DID LUDOBITES FIVE YEARS AGO.
IT WAS REALLY A CONCEPT WHERE
EVERY THREE MONTHS I FIND A
DIFFERENT LOCATION.
I NEVER, NEVER REPEAT THE SAME
MENU.
SO PEOPLE WANT TO SEE IT.
THEY WANT TO SAY, "OH, I WAS AT
LUDOBITES SIX.
AND YOU?
"NO."
"TOO BAD FOR YOU."
TIME MAGAZINE CALLED ME THE
CHEF OF THE FUTURE BECAUSE, YOU
KNOW, NOBODY WAS DOING WHAT I
WAS DOING--NOBODY.
I WAS THE KING OF THE POP-UP.
SO NOW I HOPE I'M GONNA BE
THE KING OF THIS NEW CONCEPT
RESTAURANT I'M DOING, TROIS MEC.
I WANT TO GIVE MORE ATTENTION TO
MY GUESTS.
MY COOK, THEY'RE GOING TO SERVE
THE FOOD TO YOU.
NO RESTAURANT DOING THAT IN L.A.
YET.
TONIGHT IS A VERY, VERY
IMPORTANT DAY OF MY LIFE.
TONIGHT, OPENING THE
RESTAURANT, IT'S A LOT OF
PRESSURE.
AND I WANT TO BE GOOD.
A LOT OF PEOPLE EXPECTING A LOT
FROM ME.
THE TROIS MEC IS REALLY A NEW
STYLE.
YOU KNOW, I HOPE PEOPLE ARE
GOING TO UNDERSTAND THAT.
I'M TAKING A BIG RISK HERE.
IT IS SCARY FOR ME TO HAVE NEW
PEOPLE WITH ME IN THE KITCHEN,
YOU KNOW?
IT TAKES TIME TO TEACH PEOPLE MY
STYLE OF COOKING.
[greeting in French]
HEY, HEY, HEY, HEY, HEY, HEY,
HEY, HEY, HEY, HEY, HEY.
YOU SEE?
I DON'T LIKE.
NO?
THE MOST IMPORTANT THING I
LEARNED IN THE KITCHEN?
IT'S REALLY TO BE MYSELF.
YOU KNOW, DON'T TRY TO BE
SOMEBODY ELSE.
THE END OF THE DAY, YOU NEED TO
BE YOU.
YOU SAID TWO ASPARAGUS--
>> SIX POTATO ON DECK HERE.
>> SIX ON DECK.
>> THE OPENING NIGHT, YOU KNOW,
IT FEELS SO GREAT.
LIKE, ALMOST LIKE AN ***, YOU
KNOW WHAT I MEAN?
IT'S JUST, LIKE YOU HAVE A NEW
BABY.
THE GUESTS, THE STAFF,
EVERYBODY HAVE FUN.
I WANT TO SEE PEOPLE HAVE A
SMILE WHEN THEY EAT.
THAT'S MY JOB.
IT WAS A GOOD FEELING, YOU KNOW?
I CANNOT WAIT TO DO IT AGAIN
TOMORROW NIGHT.
>> MARK MCNAIRY CONTINUES TO
PUSH THE BOUNDARIES OF MEN'S
FASHION.
FROM HIS STINT AS CREATIVE
DIRECTOR OF THE HIGH-END BRAND
J. PRESS TO HIS COLLABS WITH
STREET WEAR LINES LIKE
PHARRELL'S BILLIONAIRE BOYS
CLUB, THIS RENEGADE DESIGNER HAS
ALWAYS PUT HIS SIGNATURE EDGE ON
EVERYTHING HE CREATES.
>> I LIKE TO THINK I MAKE
CLOTHES FOR PEOPLE WHO CAN THINK
FOR THEMSELVES.
I'M DOING WHAT I WANT TO DO.
AND I LIKE TO HAVE FUN.
IT'S JUST CLOTHING FOR GOD
SAKES.
TODAY, WE'RE SHOOTING THE LOOK
BOOK.
IT'S JUST BASICALLY GOING
THROUGH THE WHOLE COLLECTION,
ALL THE SAMPLES I'VE MADE.
PUT THE CLOTHES TOGETHER THE WAY
I WANT THEM TO LOOK AND TRY AND
GET AS MANY GOOD SHOTS AS
POSSIBLE.
WHEN I START WITH A COLLECTION,
I DON'T HAVE ANY PRECONCEIVED
IDEAS.
I JUST START MAKING PIECES OF
CLOTHING.
HEY.
>> HOW YOU DOING?
>> GOOD, YOU?
THE SHOW IS MY FAVORITE PART,
BUT THIS IS MY SECOND-FAVORITE
PART.
I GET NERVOUS IN THE MORNING
WHEN I'M COMING HERE, BUT ONCE I
START FLOWING, IT'S A WHOLE
LOT EASIER.
THIS IS COOL.
I MEAN, IT'S A NICE PHOTOGRAPH,
IF NOTHING ELSE.
>> YEAH, EXACTLY.
SHOOT THAT ONE.
WORKING FOR MARK IS VERY
INTERESTING.
I THINK HIS MESSAGE IS THAT
AMERICANA IS FUN.
HE TAKES THE CLASSIC AMERICAN
PIECES AND TURNS THEM ON THEIR
HEAD.
IF YOU CAN'T TAKE A JOKE, YOU'RE
NOT GONNA LIKE HIS CLOTHING.
>> SHOULD WE LEAVE IT LIKE THIS,
SO IT LOOKS LIKE IT SAYS "POOP"?
>> YES.
>> [laughs]
>> THE CLOTHING I MAKE, IT'S GOT
HEART AND SOUL TO IT.
MOST CLOTHING LINES TODAY, IT'S
ALL DONE BY CAD, SOMEBODY
SITTING THERE AT A COMPUTER.
BUT THAT'S NOT THE WAY I MAKE
STUFF.
EVERY SINGLE DETAIL IS LITERALLY
HANDS-ON.
I'VE GOT SOME REALLY GOOD CAMO
PIECES.
I WANT TO SHOOT THAT.
I WANT TO SHOOT THAT.
MY INFATUATION WITH CLOTHING
BEGAN WITH G.I. JOE.
TO ME, CAMOUFLAGE IS A FLORAL
PRINT FOR GUYS.
AWESOME.
>> BEAUTIFUL.
>> I DON'T THINK WHAT I DO HAS
ANYTHING TO DO WITH HIP-HOP.
IF ANYTHING, HIP-HOP IS
GRAVITATING TOWARDS ME.
THE COLLABORATION WITH PHARRELL,
I REALLY DON'T KNOW HOW IT
HAPPENED, BUT HE LETS ME RUN
WITH IT.
HE GIVES ME HIS GENERAL FEELING,
WHAT HE WANTS TO DO, AND THEN HE
LETS ME DO WHAT I DO.
THE JACKETS, THAT'S, LIKE,
POINTLESS.
>> GLASSES OR SOMETHING?
>> ME NO CARE.
WHAT MAKES ME HAPPIEST?
I'M A MISERABLE MOTHER[bleep],
DON'T YOU KNOW THAT?
OH, NO, NO.
DID YOU EVER SEE ME FLIP OUT?
IF YOU DON'T LIKE IT, YOU CAN
GET THE [bleep] OUT OF MY BOOTH.
>> "MCNASTY"?
I THINK HE MADE THAT UP FOR
HIMSELF, ACTUALLY.
AND HE STARTED PRINTING IT ON
STUFF, PUTTING IT ON T-SHIRTS,
PUTTING IT ON HATS.
>> DID YOU TELL HIM TO NOT PUT
THE JACKET ON YET?
>> YEAH, I TOOK IT UPON MYSELF.
>> WELL, WHO THE [bleep] GAVE
YOU THE AUTHORITY TO SAY THAT?
>> [laughs]
WORKING WITH MARK IS
DIFFERENT BECAUSE HE JUST KIND
OF BUSTS OUT WHATEVER HE FEELS
LIKE IN THE HEAT OF THE MOMENT.
>> HE'S MY ***.
HE'LL DO WHATEVER I TELL HIM TO
DO.
LET'S GO, ***.
>> HILARIOUS.
>> HE'S GOT A REPUTATION FOR
BEING MEAN, BUT DESPITE THAT,
EVERYBODY LIKES HIM.
>> HEY, TERRY.
>> HOW YOU DOING?
>> GOOD. HOW ARE YOU?
I AM NASTY SOMETIMES, BUT IT'S
AN ACT, FOR THE MOST PART.
[laughs]
>> ACTION.
BEAUTIFUL, ADONIS.
LOVE IT.
>> DID YOU LEAVE THAT UNBUTTONED
ON PURPOSE?
>> YEAH.
I'M GOOD WITH THIS.
ARE YOU?
IT MIGHT BE NICE TO DO A
CLOSE-UP OF HIS FACE.
YEAH, NO, THAT'S BETTER.
>> TAKE A BREAK.
>> WE WANT TO DO A MARK MCNAIRY
POP-UP STORE, LAUNCHING THE DAY
OF OUR FASHION SHOW.
DO YOU HAVE TIME NEXT WEEK TO GO
WITH HIM TO VENUES AND MAKE A
DECISION?
>> YES.
>> SO, LET'S, LIKE, DO THAT.
>> WHEN I GRADUATED FROM
COLLEGE, I HAD A JOB AS A
CLOTHING SALESMAN.
I HAD NEVER HAD A SALES JOB.
I WAS VERY SHY.
I COULDN'T DEAL WITH IT.
I HAD KNOWN THAT NEW YORK IS
WHERE I NEED TO BE.
CAME UP HERE.
I MADE THIS AWESOME SHOE
COLLECTION.
I REALLY THOUGHT, "THIS IS IT."
IT GOT DELAYED.
IT WAS A TOTAL DISASTER.
[elevator bell dings]
THEN, LIKE, A YEAR LATER, ME AND
MY EX-WIFE STARTED OUR OWN
THING.
STARTED OFF SELLING TO PATRICIA
FIELD, AND THEN ALL OF A SUDDEN,
BERGDORF'S AND BENDEL'S AND IT
TOOK OFF.
YES OR NO?
>> YES.
>> YEAH, I LOVE IT.
>> EVERY MORNING, I WAKE UP AND
IT'S UNBELIEVABLE TO ME.
I'VE HAD MY NAME ON KEDS
SNEAKERS, TIMBERLAND, ADIDAS.
THIS IS, LIKE, KIND OF A BIG
DEAL FOR ME.
>> ALL RIGHT, LAST ONE.
[laughs]
THAT'S HILARIOUS.
>> DONE?
>> DONE.
>> THE DAY WENT AWESOME, AS
USUAL.
GOOD NIGHT, PETER.
THANK YOU.
I'M NOT SEEKING FAME.
FORTUNE? YES.
WE HAD A PARTY TWO NIGHTS AGO,
AND I WAKE UP THE NEXT MORNING,
THE HEADLINES ARE PHARRELL,
JAY-Z, BEYONCE, AND MARK
MCNAIRY.
AND IT'S LIKE, WHEW.
STUFF I NEVER DREAMED COULD
HAPPEN IN MY WILDEST
IMAGINATION.
>> AT ONLY 23, WILLY MOON HAS
ALREADY EARNED A REPUTATION AS
ONE OF THE MOST STYLISH MEN IN
MUSIC.
HIS MASH-UP OF EARLY ROCK AND
ROLL AND HIP-HOP BEATS NOT ONLY
LANDED HIM AN iPOD COMMERCIAL,
BUT INSPIRED JACK WHITE TO
HANDPICK HIM FOR A SPOT ON
WHITE'S LATEST U.K. TOUR.
>> MUSIC IS THE THREAD THAT RUNS
THROUGH OUR LIVES.
IT'S THAT FEELING WHEN YOU HEAR
A SONG AND IT TAKES YOU BACK TO
A MOMENT.
MY NAME IS WILLY MOON.
I MAKE MUSIC.
THE iPOD COMMERCIAL CHANGED
THINGS FOR ME.
FOR THAT TO BE BEAMED TO OTHER
PEOPLE'S TELEVISIONS ALL AROUND
THE PLANET.
I THOUGHT, "THIS IS AMAZING."
BACK IN LOS ANGELES.
I HAVEN'T BEEN HERE FOR A FEW
MONTHS.
WE'RE HERE PLAYING A SHOW
TONIGHT AT THE TROUBADOR, WHICH
IS QUITE A SPECIAL PLACE TO
PLAY.
ON THE DAY OF A SHOW, I LIKE TO
DO SOMETHING THAT TAKES ME AWAY.
WE'RE DOWN ON LA BREA AT A PLACE
CALLED GOLYESTER, WHICH
SPECIALIZES IN '40s, '50s, AND
'60s FASHION, WHICH IS SOMETHING
THAT I'M VERY MUCH INTO, 'CAUSE
IT CONNECTS WITH MY MUSICAL
LOVES.
>> I SEE YOU LIKE THE CLEAN-CUT
STREAMLINE.
>> I DO, YEAH.
>> ITALIAN, '60s, RAT PACK.
>> THERE WE GO.
YOU'VE GOT ME SEWED UP INTO A
LITTLE BOX.
>> OH, I BEEN CHECKING YOU OUT,
HONEY.
>> YEAH.
I TAUGHT MYSELF HOW TO DRESS.
FASHION IS A VERY IMPORTANT
PART OF THE WAY THAT PEOPLE
PERCEIVE YOU.
I REALIZED THAT ACTUALLY THAT
WAS SOMETHING I COULD EMBRACE.
I REMEMBER THE DAY THAT I BOUGHT
MY FIRST SUIT.
I WAS LIVING IN BERLIN AND WENT
AND GOT THIS VERY, VERY CHEAP,
QUITE NASTY SUIT.
BUT PUTTING IT ON, FEELING THIS
SUDDEN TRANSFORMATION.
I LOOKED LIKE A COMPLETELY
DIFFERENT PERSON, FELT
INCREDIBLE.
>> I THINK THIS IS A POSSIBLE
CONTENDER.
DO YOU LIKE THAT COLOR?
>> WHY NOT?
>> AND THEN WHAT ABOUT THIS GUY?
IS THAT A LITTLE SHARPER FOR
YOU?
>> WHAT AM I HERE FOR IF NOT TO
TAKE MY CLOTHES OFF, HUH?
ALL I NEED IS A GOLD CHAIN.
>> SAY CHEESE.
>> CIGARETTE CASE, PERHAPS?
>> THAT'S NICE.
>> WOULD YOU LIKE TO ADD THAT TO
YOUR COLLECTION?
>> I THINK SO, YEAH.
MY MUSICAL INFLUENCES WILL
ALWAYS START WITH BUDDY HOLLY
AND BO DIDDLEY.
I WAS LISTENING TO THE RAMONES
WHEN I WAS A TEENAGER.
LISTENING TO THE STOOGES.
THEN I FOUND '50s ROCK AND ROLL,
AND THEN THE WU-TANG CLAN.
FOR ME, ALL OF THESE STYLES OF
MUSIC HAVE A CONNECTION TO EACH
OTHER.
IF YOU LISTEN TO MY RECORDS, I'M
CONSTANTLY TRYING TO MAKE IT
FEEL LIKE IT'S A JOURNEY THROUGH
THE MUSIC OF THE LAST 50 YEARS.
SO COUPLING THAT WITH COMING
AND PLAYING SHOWS TO PEOPLE, I
WOULDN'T RATHER BE DOING
ANYTHING ELSE.
I GET NERVOUS ABOUT PLAYING
LIVE.
I NEVER DID THAT UNTIL AFTER I'D
STARTED RECORDING MUSIC.
I HAVE TWO GIRLS IN MY BAND:
BECK AND JULIETTE.
WE WILL HAVE A COUPLE OF GLASSES
OF GIN TO FORTIFY OURSELVES FOR
THE EXPERIENCE.
>> THE LAST COUPLE OF TIMES
WE'VE PLAYED IN L.A., THE
ENERGY'S BEEN REALLY GOOD.
WE'LL HAVE A COMMUNAL MOMENT
TOGETHER, AND THEN WE GO OUT ON
STAGE.
[Willy Moon's
Working for the Company plays]
♪ ♪
♪ WHEN I WAS YOUNG ♪
♪ MY MOTHER SAID ♪
♪ SOMEDAY SON ♪
♪ YOU'RE GONNA WIND UP DEAD ♪
♪ BUT IT'S FIVE TO NINE ♪
♪ THAT WHILE YOU'RE ♪
♪ STILL ALIVE ♪
♪ YOU'LL WIND UP WORKING ♪
♪ 9:00 TILL 5:00 ♪
♪ 9:00 TO 5:00 ♪
♪ IS 8:00 TILL 6:00 ♪
I'M HAPPIEST WHEN I'M ON STAGE.
I TRANSFORM INTO BEING SOMEBODY
WHO IS IN A POSITION TO CREATE
THESE MOMENTS FOR OTHER PEOPLE.
♪ AH, AH, AH, AH ♪
♪ WORKING FOR THE COMPANY ♪
♪ AH, AH, AH, AH ♪
MY RECORD IS A REFLECTION OF THE
ABSORPTION OF ALL OF THE MUSIC
THAT I'VE IMBIBED OVER THE
COURSE OF MY LIFE.
♪ AH, AH, AH, AH ♪
I WANT TO BE FREE TO BE THE MAN
WHO I WANT TO BE.
NOT ANYBODY ELSE'S TERMS, BUT
ON MINE.
♪ WORKING FOR THE COMPANY ♪
♪ WHOO! ♪
THANK YOU SO MUCH.
[cheers and applause]