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Hello my name is Barbara Stewart-Knox,
And im based in the Northern Ireland centre for food and health
And i've learnt about qualitative methods very much through trial and error
So my advice to anyone embarking on a qualitative study
is to be prepared
Particularily if you are conducting focus groups
Make sure you have very good prompts, very good cues, objects relating to the topic
will help stimulate conversation
At the outset be prepared to work hard
Use word associations to get people thinking on your topic
And finally if all else fails have some scenarios
Try and put your participants into the context of the problem that you are seeking to investgate
Be prepared