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everyone has the potential to become an entrepreneur
it's not true that you have to born as an entrepreneur
it's also not true that you have to work twelve or fourteen hours a
day
you don't need a patent
and you don't need a lot of capital
it's not true
that you need a lot of knowledge in business administration
in marketing and finance or legal issues
i don't say this frivolously
i'm saying this with the background of more than thirty years of experience in
the field of entrepreneurship
what you really need
is a well elaborated and fully developed concept
there are plenty of brain children and ideas out there that good startup concepts
are exceptionally rare
that is why the foundation for entrepreneurship has developed the
entrepreneurship campus
here based on the brain beats money concept
you can learn how to turn your starting idea into a fully developed concept with
high potential in ten steps
furthermore our online training provides you with a basic understanding of
entrepreneurship internet based business models and crowd funding and anyone truly
interested in cultivating his or her concept will have the opportunity to
test newly acquired knowledge immediately using practical exercises
and then to apply what is learned to his or her own business idea
already got a ready-to-go concept in your pocket?
then we recommend testing its vital signs prior to launch using our practical
exercises and to find a sparring partner
another person to explore the business idea and provide you with valuable
feedback entrepreneurship campus provides you with the opportunity to
pitch the concept you've developed to other sparring partners on video chat it
facilitates an exact idea of what may still be unclear in your concept so that
you can continue working with the right sparring partner to ameliorate
your entrepreneurial design
how can i develop my own entrepreneurial design?
well, everything starts with an idea it can be a small one
it grabs you it doesn't let you go if you see potential in that idea
you research, work on the idea
brood over it the idea grows acquiring new depth and scope you'll discard drafts and then
create new ones and all of this is done until the concept is just right a good
entrepreneurial design has a lot to do with art and construction
it has to be balanced
such that
it can absorb shocks
and returned to a stable state
it's good that it has more than one leg
you may lose a leg - the price advantage
in competition
so
a second leg
is
very important for survival
and even a third leg
would help a lot
still balancing
if you have a fourth leg
it's great for your survival
thus, a good entrepreneurial design should have more than one leg to
stand on to the extent possible
let's take Teekampagne as an example
the starting idea
is it possible to offer tea at much more economical prices
actually an obvious idea
because tea leaves the tea plantation as a finished product
it's just packaging that has to be done
so why is this product so expensive in tea shops what makes tea expensive are
the multiple intermediary commercial stages
isn't it possible to circumvent all that
what would happen if one purchased the best tea out there as an argument and as a
benchmark for the client does that kind of tea exist the Darjeeling tea region
first harvest after the winter break
the legendary first flush an undeniable quality benchmark the best tea in the
world absent unbeatable low price it must be possible to win over buyers with
that right with volumes large enough to faciliate purchase directly in the country
of origin
we found a primary leg to stand on
a price that is significantly lower than comparable products from the competition
if someone were to undercut our prices when we'd still have further legs to stand on
the high volume of chemical residue analyses performed and their transparency
the guarantee of hundred percent pure Darjeeling, the comany's efficient logistics
resulting from the simple concept
the Tea Campaign has more than two hundred thousand customers in Germany
we are the biggest mail-order tea house
we are also the biggest single importer of Darjeeling tea in the
world
when i talk about Tea Campaign, I often hear: it's that easy
why didn't i think of that?
while the idea of Tea Campaign looks rather simple
it's not that simple at all
it's the result of a quite tedious time-consuming process
so what's your starting idea
contrary to most people's understanding an idea is not just there
you have to work on your idea
strike a sculptor
you have to try out you have to
combine you have to work until it somehow
fits
so now it's your turn
do you have your starting idea yet?