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To further promote your band, a lot bands develop street teams. Street teams are groups
of people, usually fans, they get together and help promote your band. They go out onto
the streets, quite literally, and help advertise for you. They put up posters and fliers all
around where you are going to be having shows and in the hometowns of the bands. A street
team is also important because they sell tickets and spread the word. Oftentimes, street teams
are composed of younger fans, so they can help spread the word to younger people. I
started a street team at a venue once and these are the different activities that the
street team did. We had a list of shows for them to promote. We told them what their job
was, which is the promoter to get people interested. We told them that in order to get people interested
they post posters and fliers. They talk to people and got everyone excited. A lot of
times for a street team it's great to include perks for them. Like giving them free concert
tickets or free merchandise like tee shirts and bumper stickers for all of their help.