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So a lot of products that contain collagen itself (the molecule) don't actually have
much of a benefit. The collagen molecule is too large to penetrate the skin so what it
generally winds up doing is sitting on the surface of the skin and acting as a mild hydrator
for the product. The collagen amino acids that Murad uses in Rapid Collagen Infusion
is the full collagen molecule but it's broken down into its component amino acids which
enable them to be small enough to penetrate within the surface of the skin before they
swell up. So that gives you an immediate improvement in the fine lines and wrinkles within two
hours after one application. So in addition to having the collagen amino acids in there
for that immediate red carpet instant gratification wrinkle blurring effect. We also want to make
sure we're addressing the long term problem. People lose 1% of their collagen every year
after the age of 30. So we have a lot of ingredients, some really exciting new algae extracts and
peptides, that protect and support the skin natural collagen, so you keep looking as young
as you can naturally.