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I’m Marina Girju. I’m Professor of Marketing at DePaul University.
I started with a background in computer science.
However, for me, the value comes from actually having the business knowledge.
I worked for one of the biggest companies in the US and the leader in the snack industry
also for one of the biggest research [companies] in the US market. The whole work was about
finding a story—why consumers do what they do and therefore what should the company do?
It helps me approach teaching and presenting the material from a more practical—much
more practical angle.
Given the experiences in the work place, I can come up with problems and scenarios for
students that are not theory based, rather application of the theory.
Our students get programming skills in addition to business skills—marketing skills.
In our classes—Big Data classes, analytics classes—I have the students focus on programing
and also business strategy, analytics, and how to put the two together.
We work together on doing research and then the goal is to actually write a research paper
and publish it in various journals.
In that process, students acquire these skills and they have this real like experience that
they can use when they look for a job.