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Sky Trek hot air balloons is a civil aerial company that specializes in flying hot air balloons.
Usually we fly people on their special occasions: birthdays, marriage proposals...
When we started flying hot air balloons, not many people were aware that there is such a thing,
and if you mentioned a hot air balloon to someone that's never heard of it, they would ask "Is this for real"?
The last thing they'd think is that they could fly in one themselves.
This is why you have to work very thoroughly on bringing public awareness to hot air balloons.
Once we started the company, we instantly realized that we have clients on Google.
We searched for a Google ad specialist to help us with this process and now he is basically our partner.
We wanted to be as focused as possible and build very accurate campaigns,
from ones targeting anniversaries, marriage proposals and romantic getaways.
Our first thought, alongside our ad expert was to understand how we can reach this audience, how we can focus our campaigns.
I think that one of the most central things that happened when we started advertising on Google professionally
was that the clients that had reached us were much more focused. Clients that talking to them eventually leads to closing deals.
Clients that really know what they want and this, as far as I'm concerned, is the greatest advantage advertising in Google holds – the focus,
the ability to reach the people that want to reach you and that you want to reach.
" Hello, Sky Trek "
Ever since we started advertising on Google, the amount of clients has grown so substantially,
that we had to enlarge our costumer service and bring in another hot air balloon, so that we could fly as many people as we can and supply the growing demand.
More and more people are now reaching us through our mobile campaigns
and we've reached a point where 40 percent of our approaches come from it.
This is off course something we invest in and see a great future in.
Only in my wildest dreams have I imagined my career path being flying people every morning in a hot air balloon in Emek Israel
and this dream is becoming a reality today with thanks to Google.
"Google one on one"