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DAN FLEETWOOD: For us, in terms of challenges, I think
it's about trying to understand the evolution of
the online world.
And for us, coming from a from a B2B space, the way that our
customers and prospects are consuming it is a little bit
different from, let's say, a straight B2C play.
There's the localization, and that type of
thing is very, very--
it's a straight line.
And so the connection makes sense for that group.
But for us, coming from a B2B perspective, it's really kind
of making sure that we're keeping an eye on how habits
and behaviors are evolving.
The fact that iPads are now becoming a staple in business
use, that's a huge shift for us.
Like the BlackBerry was a few years ago.
Now people are going to have their iPads.
And it's going to be--
not only do they want their email on demand, but they want
reports, they want dashboards, they want all these things at
their fingertips.
And how that plays it back into--
And so from us from, from an SAP perspective, that's where
our solutions are going.
And that's the direction that we're taking.
We're putting these answers for them at their fingertips.
Whether it's on device, or on their desktops, or laptops, it
doesn't matter.
It's putting that information everywhere they are.
And so as those consumption habits evolve, it's really
trying to understand how that's going to impact how
they are also looking for information, how they're going
out as prospects, and saying, OK, I have this
need, I have that need.
So whether they're searching on their phone, or they're
searching on their laptop, we have to understand how this
convergence will work for us from a marketing perspective.
I think that's really where we're focusing in the next
three years, is not only from a solution perspective, but
also from a marketing perspective, how we can be
where our customers are.