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For the Hispanic consumer I think we’re finding that TV and direct response TV, which
is a core part of our marketing mix, still has a higher proportion of our media spend
and a higher impact for the Hispanic consumer. But again, the integrated nature of TV, print,
electronic communication, social media, that entire mix applies also to the Hispanic consumer.
So TV is a driver of getting people interested and having them start the exploration process
around fitness and around Bally. But all of the electronic channels then kind of come
to life where they can take action and actually explore and ultimately visit a gym and join.