Tip:
Highlight text to annotate it
X
hi this is Scott England with Zift Solutions and in this very short video
I'm going to talk a little bit about how you can extend the value of your Marketo
investment
by automating lead distribution and reporting back from your channel
partners
here's how it works you now have the option with the integration with Marketo and
Zif Solutions
to create rules that allow you to distribute leads
we then provide rich reporting back on what your partners are doing with your
lead over time
so that you can begin to dial in how you spend your money who you send leads
to and we can optimize that delivery
once you set these leads then
you can scale this model really across your entire distribution network
sending leads two different partners whether via
email with accept or reject to write into their CRM system
with all the detail and begin to get that data back then about what your
partners are doing within the
executive dashboard in your Marketo system
and begin to close the loop understand
where you want to focus your time and effort here's what it looks like a practice
your partners will get access to the Zift platform in the lead distribution
process you put in place
it's all private they can log in and we support many different partners in
different regions of the world with localized interface
your partners will log in and they will get the leads
in a variety of formats if not directly in their CRM
then within the Zift Platform which can be picked up by sales manager for
instance
all the details of the lead that you're sending to them will be displayed
here
including last touches from are what you've done within Marketo
to develop that lead from a marketing qualified lead to sales qualified lead
that you sent to the partner that they can access here
sales management within the Zift interface
can choose to accept those leads directly put those into the nurture list
in which they can then use marketing through Zift to nurture that lead
over time
they can certainly assign that lead as well to a sales rep
the rep will get that lead in their email inbox with all the details that you sent
to them as well and can accept or reject that lead
and as least are distributed whether via this model or directly into the CRM
system with a partner itself
about everything that your partners are doing with your lead over time
so that again you can optimize where you spend your time and efforts around the
partners are working with
who's having success with your leads and also provisioning those
partners with marketing
that allowed them to nurture those leads successfully in focus on getting them
through the sales process
Zift is a full marketing syndication platform as well
so not only but lead distribution can you do this with your partner's but you can
leverage your brand and messaging to enable them to to use your content
personalized to
their brand to nurture those leads if you have questions about the solution we
encourage you to visit
www.ziftsolutions.com to learn more and thanks for your time