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We always believed that words can change the world.
To prove that, we decided to try to change the world...
of one person.
Ok, let's do it.
This is Tiago. He's been selling candy for a living for 9 years.
He works at this traffic light in São Paulo.
That's where we decided to test our theory.
We created and printed out some funny sentences
to go with the candy.
On the day of the test.
This is a good one: Help me before I have to turn to juggling for change.
And so the sales begin (and so does our test)
Here, this is for you, good morning.
Hey there, biker!
My client! Today we're gonna be on TV.
Candy: R$ 100.00. If you laughed, I can take R$ 99.00 off!
I'm selling this candy because I can't sell my mother in law.
I spent a fortune printing this ad in color and you aren't even buying a single candy?
Magic Candy: If you buy it my life gets sweeter.
On a regular day, Tiago sells 250 candies in 5 hours.
With the sentences, he sold everything in less than 3 hours.
Yeah, words can make a difference in the world.
10 in the morning and I can already go home. It's all good!