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I first received this cute invitation.
I was invited to attend the Spring/Summer 2014 press event at the HEMA headquarters.
This is how the room looked like, in which the press event was held.
The first thing I saw, was this Inflatable Takkie (character from the Dutch children's book Jip en Janneke).
It is one of the inflatable HEMA heroes with which you can play in the pool.
This also includes the HEMA sausage, sachets of mustard, and the really nice tompouces (Dutch pastry).
The garden and camping products are in many shades of green and in the very pretty color,
turquoise, which you can also find in the home decorations.
Here and there, you can also spot some red and pink accents, which makes it very
suitable for the upcoming Valentine's Day.
I am also looking forward to Easter.
The best part was the beautifully decorated DIY corner.
Finally, we have gotten to the beauty part.
HEMA has especially taken the packaging of old HEMA beauty products from the archives and showcased them.
For S/S 2014, there are three different looks: soft and sophisticated, colour festival, and
a touch of blue.
At the event, not all products were available, but you were able to have a look at most of the a touch of blue products.
I have also seen some nice things at the Fashion area.
Here, you can see how they have styled the neon orange sweater.
At the very end, this table with delicious food was waiting for us.
We were also allowed to taste the vegetable juice, which will be sold in the takeaway from the end of March.
There was also the biological ice cream and frozen yoghurt, which will be available at the restaurants around the same time.
I have personally tasted the smoothie with apple, banana, and mango and also some fruit for on the way back.
Let's now look at what was in my goody bag.
It almost seems as if they filled the bag with the things I love.
There was also a small bag with beauty products.