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The Audience section of Google Analytics is full of information to help you make
strategic decisions about your business.
For example, there's information about the geographic location of your users.
This can be used to better target your advertising campaigns.
There's information about the mobile devices that users use on your website.
This can help you make better decisions about your mobile strategy and which
platforms to develop on.
If you need to understand your users better use the Audience reports.