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FREDERICK BURCHELL: Hello. My name is Frederick "Ricky B." Burchell with B4 Entertainment
on behalf of Expert Village, and today we're going to talk about producing, manufacturing,
marketing, and distributing your independent CD. All right, now let's talk about TV. Now,
for every hit record out there, there's a music video. So it's so important that if
you feel, "Hey, I got a hit record", this song is the hit that you do a music video
for that and get it on TV. Ahead of time, you probably need to find out the formats
that are allowed to the TV stations that play music videos. You can call them ahead of time
to find out what kind of format do they want the video on that they could play it. Also,
what you want to do is call these--performers like a lot of times, in local news stations,
they have artist come on and perform on their show. And what you want to do is call ahead
of time and say, "Hey, I would like to come and perform on your show." It's easy. It's
just but a phone call. And a lot of times, getting on TV is a whole lot easier than getting
on radio. I don't know why it is but it's sometimes is just like that. Now, what you
want to do, once again, is have a professional-looking package when you go on and present your stuff
to these TV stations. A lot of times, they want to see your artwork looking good. They
want to hear the sound quality looking good so when you present to 'em, they'll be like,
"Okay, the quality looks good, the packaging looks good. So now, we can have them come
on and do a live performance on our TV show." Or also, if you have a professional quality
video, it's so good to get that on one of the channels that play music videos. And nowadays,
it's not as expensive as it was 'cause you don't have to shoot stuff on film. You can
shoot stuff digital and it looks great quality. There's a lot of people can't even tell the
difference when you're shooting music video digitally, and it'll cut your price down and
service that to the TV stations that are playing your music or playing music videos.